American Pet Products Association
255 Glenville Road
Greenwich, CT 06831
Phone: 203.532.0000
Toll Free: 800.452.1225
Fax: 203.532.0551 www.americanpetproducts.org
APPA's Washington D.C. Office
Suite 100
1900 K Street NW
Washington, DC 20006
Phone: 202.496.7888
Pet Industry Distributors Association
2105 Laurel Bush Rd., Suite 200
Bel Air, MD 21015
Phone: 443-640-1060
Fax: 443-640-1031
e-mail: pida@ksgroup.org www.pida.org
The “Marketing Stimulus Package” includes seven free videos, each less than 10 minutes long, discussing Steve Miller’s “Seven Foundational Concepts for a Successful Marketing Strategy.” Then participants receive weekly emails for 12 weeks with links to valuable marketing tips, tactics, or tools designed to help generate more prospects and more customers! Topics include:
The single best way to get prospects and customers to open your mailings 100% of the time!
Why your current branding proposition isn't helping and, in fact, may actually be HURTING your business!
How to develop a solid Referral Marketing System
How to understand and incorporate the new Social Media tools (like Twitter, blogging, Facebook, YouTube, and LinkedIn) into your marketing strategy!
The #1 online tool to build and enhance relationships!
The three most important factors influencing your customers to tell their peers all about you!
Why the worst thing you can do is think and act like a marketer!
Global Pet Expo and APPA encourage members and buyers to take advantage of this free educational program that can energize marketing plans and engage customers.
