Retailer Excellence Awards

Global Pet Expo Retailer Excellence Awards

The first-ever Global Pet Expo Retailer Excellence Awards will be presented at the 2012 trade show on March 1 at the show's Pet Industry Breakfast.

Global Pet Expo Retailer Excellence Awards Presentation�

When: Thursday, March 1, 2012�at�8:00 am during the Global Pet Expo Pet Industry Breakfast
Location: Valencia Ballroom at the Orange County Convention Center

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The Awards

The Retailer Excellence Awards were designed to honor outstanding independent pet stores in a variety of categories. Awards will be given to one retailer in each of the seven different award categories:

1) Global Pet Expo Retailer of the Year Award
This award is designed to recognize a retailer who excels overall in sales, service, design, and community. Nominees should also provide a clean, safe and professional environment for customers and employees alike while demonstrating care, concern and knowledge of companion animals.

2) Merchandising Excellence Award
Retailers considered for this award should demonstrate creative techniques to promote sales and services.

3) Multi-Service Excellence Award
This award recognizes retailers who effectively offer and implement a broad spectrum of services to their customers, including but not limited to, grooming, training, boarding, etc.

4) Marketing Excellence Award
In this category, consideration should be given to retailers who have executed sales and promotional techniques to attract customers and increase sales. Recognition should be given for effective use of advertising and public relations mediums including, but not limited to, print, digital, electronic, and social media.

5) Customer Service Excellence Award
This category is specifically designed to acknowledge the professional and friendly relationships a retailer's team has with their customers. Recognition should be given to techniques that address the needs and questions of pet owners and engage them in a knowledgeable way. Recognition should be given to staff demonstrating familiarity with products and services, the ability to effectively address issues and concerns related to products and services, as well as being courteous to their customers.

6) Excellence in Store Design Award
Consideration for this award should focus on the visual displays that a retailer uses to increase sales. A store's curb appeal, including window displays, as well as the lighting and display fixtures inside the store, should stand out and demonstrate the ability to engage customers.

7) Community Service Award
This category recognizes a retailer who has made a connection with its community because of their involvement in a variety of events and/or causes that reach out beyond their four-walls. Efforts should demonstrate fellowship, integrity, a positive attitude, and a clear demonstration that the organization is committed to giving back to its community.