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A great name is the foundation of a professional association’s brand identity and one of an organization’s most valuable assets. A properly developed name can create competitive advantages and maximize earnings. The future success of the Association depends in part upon how you, our current members identify with the Association.
Source: APPMA
No matter how often you scrub him, Sam, your 90-pound Golden Retriever, still stinks.Then it hits you: dog cologne! You fire up a Web search and learn that, every year, 50 million U.S. dog owners collectively spend $43 billion on their pooches. Sam can't be the only smelly one of the bunch; your idea can't miss. You even have a name for it: Furry Fragrances. Or maybe Eau de Puppe.
Source: FORBES
A record number of Americans own pets—and they are spending a record amount of money to feed, clothe and care for their wee beasts. But is all the attention actually good for the critters? Why we need to remember the lessons of the wild kingdom.
Source: NEWSWEEK
APPMA frequently gets questions from people that have a great product idea and want to start manufacturing. Unfortunately we can not help you decide whether your product is going to be the “next big thing”, and APPMA membership is not available until you have begun to sell your product, but we can give you some help in determining whether your product will be subject to regulatory requirements.
Source: APPMA
OTHER PETS IN THE NEWS HEADLINES:
 Pet Industry Trends for 2008
Pet Food Regulation in the United States
Most Popular Dogs
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