As an exhibitor at Global Pet Expo you are part of North America’s Largest Pet Products Trade Show. Here are just some of the top reasons exhibitors return year after year to Global Pet Expo:
Official Show Directory and Buying Guide
The Show Directory is an effective way to introduce and promote your product to Global Pet Expo’s wide-ranging audience, and it also helps buyers and the press locate you at the show. This guide serves as a comprehensive reference tool for all attendees during and after the Show. A show benefit to all Global Pet Expo exhibitors is a free listing with your company contact information and booth number in the Show Directory.
Trade Show Marketing Kit
The difference between a good show and a great one is how you communicate with your buyers before, during and after the show.The Global Pet Expo Team is here to help you promote your company at Global Pet Expo 2008 with a variety of free and reasonably priced opportunities. The 2009 Global Pet Expo Trade Show Marketing Kit will offer you a variety of tools designed to broaden your exhibiting experience and help you capitalize on your marketing dollars.
Buyer Invitation Lists
APPMA and PIDA offer an exclusive Buyer Invitation List to all Global Pet Expo exhibitors. This list consists of professional pet product buyers who have gone through a rigorous qualification process. Exhibitors can use these lists to promote their company to domestic and international buyers pre- and post-show.
The Boutique at Global Pet Expo!
This show-within-a-show concept is for buyers looking for the trendiest, most fashionable boutique products to pamper pets. Buyers will shop The Boutique at Global Pet Expo for custom designed jewelry, stylish carriers, couture clothing, luxury pet beds, elegant collars, spa products and more. The Boutique at Global Pet Expo is made up of aisles of style featuring everything a pet owner needs to satisfy a pampered pet.
What’s New!
The newest and hottest pet products in the industry are located in What’s New! at Global Pet Expo. Here, first-time APPMA and PIDA exhibitors can introduce themselves and their products to the pet industry as they strive to become today’s most innovative trendsetters. What’s New! is located next to the New Product Showcase, one of the hot spots on the trade show floor.
New Product Showcase
Covering more than 30,000 sq. ft. the New Product Showcase is the place to debut your new product. This area was created to offer buyers an exclusive glimpse of the newest, innovative products being launched into the marketplace. Buyers will vote on “Best in Show” categories at Global Pet Expo and awards are presented to the winners.
Press Coverage
Global Pet Expo attracts top-tier members of the press as well as national, local, trade and international media that cover the show. Global Pet Expo exhibitors received outstanding press coverage over the last several years. Some of the media that has attended and covered the show are CBS’s The Early Show with Veterinarian Correspondent Debbye Turner, FOX 35 Orlando, Animal Planet/Discovery Channel, CNN, MSNBC, USA Today, TIME magazine .
Trade Show Marketing Webcast
Pre-show preparation is your key to success at Global Pet Expo. Steve Miller, a strategic marketing consultant, will lead a teleconference late this Fall, discussing various forms of pre-show promotion.Topics include direct mail, telemarketing, email and other creative methods, all of which will help your company gain exposure for your booth before and at the show. These techniques come from someone who has built a reputation for achieving exceptional results for his clients through innovative and effective techniques. Steve is Global Pet Expo’s booth sales expert and has helped corporations succeed at trade and consumer shows for years.
In Booth Consultation
If you want to attract the right buyers to your booth, let Global Pet Expo’s booth sales expert, Steve Miller, give you ideas on creating the most inviting environment at the show. Steve Miller will share his trade show expertise with you by conducting a personal booth consultation. As part of his evaluation, Steve will suggest various techniques in which exhibitors can use to increase booth traffic and generate more sales.
