Market Access Program
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March 21-23, 2018
Orange County Convention Center
Delivering What You Need to Know About the US Pet Market!
Tuesday, March 20, 7:45am-12:30pm
Price: $65 per person
Presented by: Dave Bolen
Room # W207A
You must be pre-registered in order to participate. Please contact Nicole Mitchell at firstname.lastname@example.org with questions.
Join us for a tour of 4 local retail outlets to see in-store merchandising strategy in practice. With more than 30 years of retail management experience and over a decade as an executive at Petco and Pet Supplies Plus, our on-board moderator, Dave Bolen, will guide you through each stop, answering questions and offering insights about the U.S. marketplace, trends, and tips for success. The tour includes a market briefing and bus transportation.
Looking for even more information on emerging trends in the pet industry? Join us after the Retail Market Tour at one ouf Market Access Seminars. Each hour-long seminar is designed to impart the most up to date information and trends.
Channel Trends and the Online Onslaught
Wednesday, March 21, 2:00pm-3:00pm
Presented by: David Sprinkle, Packaged Facts
Price: Free admission
Updating last year’s Global Pet Expo presentation, Packaged Facts will cover trends in pet owner shopping and spending across brick-and-mortar channels and through websites/mobile apps, with a focus on dog and cat products. This data-rich discussion will compareonline/mobile shopper patterns to those for pet specialty and mass-market retailers, and also address the changing role of the veterinarian channel in pet product shopping and promotion.
APPA National Pet Owners Survey: Generational Report – Volume 2 Debut!
Thursday, March 22, 11:00am-12:00pm
Presented by: Fran Berger & Julie Springer, APPA Research Analysts
Price: Free Admission
Get a first look at the newest volume of APPA’s Generational Report! Come learn what makes Millennials, Gen X, Baby Boomers and Builders tick when it comes to their pets. This seminar will feature a topline look at pet ownership by generation, including spending, attitudinal, and pet product and service usage data. The presentation will also include a snapshot look at the 2017-2018 National Pet Owners Survey data.
APPA Market Access Seminar: Global Trends and Developments in the Pet Care Market
Thursday, March 22, 2:00pm-3:00pm
Presented by: Jared Koerten, Lead Research Analyst, Pet Care, Euromonitor International
Price: Free Admission
Pet care is a vibrant industry with new product development closely linked to owners’ food preferences and choices. Trends such as humanization are being pushed further as pet owners treat their pets as a part of their family. In his presentation, Jarek Koerten, Lead Research Analyst for Pet Care at Euromonitor International, will look at the performance of the industry globally, new trends impacting the market, and how brand owners can position themselves to succeed in an increasingly competitive marketplace. Addressing both the pet food and pet products categories, Jared will highlight key opportunities and future prospects for the industry.