American Pet Products Association
255 Glenville Road
Greenwich, CT 06831
Phone: 203.532.0000
Toll Free: 800.452.1225
Fax: 203.532.0551 www.americanpetproducts.org
APPA's Washington D.C. Office
Suite 100
1900 K Street NW
Washington, DC 20006
Phone: 202.496.7888
Pet Industry Distributors Association
2105 Laurel Bush Rd., Suite 200
Bel Air, MD 21015
Phone: 443-640-1060
Fax: 443-640-1031
e-mail: pida@ksgroup.org www.pida.org
Pricing varies based on size and location From the lobby to the main entrance, banners will make a lasting impression on all Global Pet Expo buyers. Build your company’s brand and maintain customer loyalty. Banner locations can be found at www.ges.com/interactivevenue/ and click on the Show “Access Code” button enter the code gpe2011. After you enter, click on the button “View Venue for This Show,” under the Global Pet Expo logo. Select Level 2 for banner locations and pricing.
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company logo will appear next to the description on the Sponsorship Opportunity page of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
(Note: Exhibitor is responsible for providing artwork. Banner is produce, hung, and remove at show. The banner will be returned to exhibitor's booth at the end of the show. Exhibitor is responsible for packing and shipping panel(s) at the end of the show.)
AVAILABLE
LIGHT BOXES
Cost: $4,200
Deadline: Final Artwork Due February 11, 2011
Attendees entering the Orange County Convention Center will follow a very specific path. Along this path will be a larger-than-life ad on a two-sided light box that will promote your brand. Strategically placed throughout the lobby area, light boxes will allow your company to increase visibility and generate leads resulting in sales! The light box stands 84” 13/16 in height and 36” 15/16 wide.
In additon you also received the following benefits:
Production, set-up, and removal of light box
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company logo will appear next to the description on the Sponsorship Opportunity page of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
(Note: Exhibitor is responsible for supplying artwork. Light Box graphics will not be returned to exhibitor’s booth unless specifically requested. Light Box panels are mounted on plexi and are not removable. If exhibitor requests the panels be returned to their booth, they are responsible for packing and shipping.)
AVAILABLE
DAILY NEWSCAST VIDEO PLAYER SPONSORSHIP
Cost: $3,500 per day
As a daily sponsor of Global Pet Expo TV, your company’s logo, linked to your website, and your booth number will appear below the online video player for all broadcasts throughout the show day. Each day of the show, a link to the day’s newscast goes to more than 14,000 qualified buyers. Where else can you reach just right audience at just the right time and all in one day?
AVAILABLE
DAILY ON-SCREEN NEWSCAST SPONSORSHIP
Cost: $2,000 per day
During Tierra Bonaldi’s Global Pet Expo Daily Newscast, your company name and booth number will be superimposed over the lower portion of the screen for 30 seconds. We send out daily e-mails with newscast links, which means that in a single day of the show, your company will have the potential opportunity to be viewed by tens of thousands of qualified and interested buyers in your marketplace!
Also included:
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company logo will appear next to the description on the Sponsorship Opportunity page of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
AVAILABLE
TWITTER FEED DURING SHOW
Cost: $1,000 PER DAY
Purchase a Twitter Banner during Global Pet Expo and be seen by show attendees as well as Twitters across the web. Your company logo and Twitter handle will appear on the Global Pet Expo live Twitter feed that will be displayed on 3 monitors on the show floor and press room throughout all 3 days of the Show. Your tweets will be given priority placement and set in an automatic rotation so they are continually streaming.
AVAILABLE
LOBBY DISTRIBUTION
Cost: $3,200
Deadline: March 4, 2011
Even before attendees walk the floor, thousands of them will pass through the lobby receiving your company’s flyer or product sample. Instantly gain long-lasting exposure for your company by handing out promotional materials or product in one the busiest spots of the Orange County Convention Center.(Note: Exhibitor is responsible for providing logo artwork.Exhibitor is responsible for staff person and distribution.)
AVAILABLE
FREESTANDING BRANDING TOWERS
Cost: $4-Sided $3,700, 2-Sided $2,200 or 1-Sided $1,700
Deadline: Final Artwork Due February 11, 2011
From the lobby to the main entrance, there is no doubt that a freestanding framed panel will make a huge impact on Global Pet Expo buyers and the press. This can’t-miss opportunity increases your company’s brand image, promotes your product line and directs the buying audience to your booth. Size of each panel is 38 1/8" wide x 86 1/4" in height. Please click here http://www.americanpetproducts.org/Uploads/EventMarketingGraphics/ColumnWrapDesign.pdf for a four-sided diagram.
In additon you also received the following benefits:
Production, set-up and removal of framed panels
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company logo will appear next to the description on the Sponsorship Opportunity page of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
(Note: Exhibitor is responsible for providing artwork. Panel(s) will be returned to exhibitor's booth at the end of the show. Exhibitor is responsible for packing and shipping panel(s) at the end of the show.)
AVAILABLE
POWER CHARGING STATIONS ON SHOW FLOOR
Cost: $3,000 each
Deadline: February 11, 2011
When their batteries run down, you get them charged up about your businessl Display your logo and booth number on the convenient Cell Phone and Laptop charging stations around the exhibit hall floor. While buyers and the press plug in, it's the perfect time to turn them on to your business. Your message will appear on the station's signage.
AVAILABLE
EXHIBIT HALL BAG INSERTS
Cost: $2,700
Deadline: February 25, 2011
Include your company’s product information on a flyer, which is given to all attending buyers and the press at the registration counters which is included in the Exhibit Hall Bags. It’s a virtual guarantee that each buyer and member of the press will walk away with at least one piece of information about your company.
In addition you also received the following benefits:
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company logo will appear next to the description on the Sponsorship Opportunity page of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
(Note: Exhibitor is responsible for providing logo artwork. Exhibitor must provide flyer which can be no larger than 81/2w x 11h. Bag must be sponsored to have insert included.)
SOLD
MORNING COFFEE STATION
Cost: $2,200 Per Day
Sponsor the daily morning coffee station and gain company recognition in front of thousands of qualified buyers. The Morning Coffee Station will be located in the lobby near the main entrance. We will post signs with your logo to promote your sponsorship.
AVAILABLE
EXHIBITOR FLOOR AISLE SIGN
Cost: $1,200
Maximize your company image throughout the entire show floor. Aisle signs hang in each aisle of the trade show and help direct attendees to booth locations. Include your company name and logo on these large-impact signs.
Your package includes:
Custom 2-sided printed aisle signs for each aisle on the trade show floor
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
Global Pet Expo will produce, install and remove the aisle sign(s)
(Note: Exhibitor is responsible for providing artwork. Aisle sign(s) will be returned to exhibitor's booth at the end of the show. Exhibitor is responsible for packing and shipping aisle sign(s) at the end of the show.)
AVAILABLE
E-NEWSLETTER SENT TO PRE-REGISTERED BUYERS
Cost: $1,000
Prior to the Show, Global Pet Expo will send a series of HTML retention e-mails to over 15,000 pre-registered buyers. This is your opportunity to promote a show special and information about your company that reminds attendees your booth is a “must see.” Your banner ad will appear on the top of the e-Newsletter along with other important show information. Copy is optional to include in this blast e-Newsletter.
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
(Note: Exhibitor must provide copy. 100-word limit including URL and/or a non-automated banner 468 w x 60 h pixels no larger than 8K with a URL.)
AVAILABLE
SHUTTLE BUS HEADREST COVERS
Cost: $1,500 Per Bus
Deadline: Final Artwork Due February 11, 2011
Be the first and last company buyers and the press see as they travel back and forth to the Orange County Convention Center. The shuttle bus is the most popular mode of transportation during Global Pet Expo, and the shuttle bus headrest covers are a great place to promote your company. Your company logo and booth number will appear on front and back of the headrest covers! Each bus contains 60 seats and the shuttle runs all day.
In additon you also received the following benefits:
Press release benefit
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2010
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Mobile site benefit
(Note: Exhibitor is responsible for providing artwork.)
AVAILABLE
TABLETOP ADVERTISING
Cost: $800 per table
A one-of-kind advertising approach, tabletop advertising offers increased readership while your customers dine in the concession area of the main lobby to the show. Tabletops offer to the power to maximize your advertising dollars and provides word of mouth during the show.
To maximize your visibility, Global Pet Expo provides the following:
Production, installation and removal of the table top ad
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
AVAILABLE
ONLINE EXHIBITOR LISTING LOGO-LINK
Cost: $800 Per Logo
Prior to the show, let your company stand out above the rest by placing a logo-link next to your exhibitor listing on the Trade Show floor plan on the Global Pet Expo website. Your logo will link to a URL you provide. Your logo will be posted on the Global Pet Expo website for all buyers and attending press to see prior to the Show.
In additon you also received the following benefits:
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
(Note: Exhibitor is responsible for providing logo and URL.)
SOLD
ONLINE BANNER AD ON BUYER REGISTRATION PAGE
Cost: $500 per month (EXCLUSIVE)
The Global Pet Expo website receives more than 65,000 unique visitors each month from October through March. By placing a web banner ad on the Buyer Registration Page your company creates a stronger brand identity for your products. Your web banner ad will be the first thing any retailer will see when they visit this page, luring them to click on the ad first. This web banner ad will also include a hyperlink to your website. What a great way to reach current and new customers before the show!
In additon you also received the following benefits:
Pre- and post show press releases will be distributed to over 200 members of the press with your company name, booth number and sponsorship purchase included
Use of the Global Pet Expo Sponsor logo for your promotional materials and website
Your company logo and booth number will appear on 28’ x 7’ banner outside the main entrance of the show (other sponsor’s logos will also appear on banner)
Your company logo and hyperlink will appear on the Global Pet Expo website under the special events page, buyer, press and exhibitor tabs. These pages generate high traffic flow and remain live post-show until September 2011
Your company logo and booth number is highlighted as a sponsor on the Floor Plan of the Show Directory, Floor Plan Map & City Guide and Interactive Floor Plan of the Global Pet Expo website
Your company name and booth number will be on the Global Pet Expo mobile site as a sponsor
(Note: Exhibitor is responsible for providing logo artwork.)