|
Home // Exhibitor Information // Webcasts
Webcasts
ARCHIVED WEBCASTS - available for viewing at any time The Show is Over...Now the Work Begins Thursday, February 26, 2009
2:00pm ET/ 11:00 PT Presented by:
Steve Miller, The Adventure We're all home from Orlando. Mail was piled on our desk and our To-Do list is long. But wait! The show isn't REALLY over is it? In this webcast, resident Global Pet Expo marketing gunslinger, Steve Miller, will talk about your post-show follow-ups--the what, wheres and hows. In addition, Steve will share some tips for marketing in this tough economy, including how to tap social media, a powerful free tool you need to use.
Are Your Staffers Ready for the Big Game? Thursday, January 29, 2009
2:00pm ET/ 11:00 PT Presented by:
Steve Miller, The Adventure Are you and your staffers really prepared for the 2009 Global Pet Expo? This is your Super Bowl, so you'll want everybody working your booth to be Big Game Ready. On January 29, our resident Marketing Gunslinger, Steve Miller, will coach your team to catch as much new business as you can at this year's show. Remember, the best prepared team WINS!
Assault Marketing Before Global Pet Expo 2009 Original air date: Tuesday, November 25, 2008
2:00pm EST/ 11:00 PST Presented by:
Steve Miller, The Adventure You read that right. My presentation on Nov 25 is going to be a webcast detailing how you need to ASSAULT the 2009 Global Pet Expo. Why use a strong word? Because everybody's crying the blues right now. The financial markets and media are cramming fear down our throats and it's time to put a stop to this nonsense. Yes, things are tough, but there are going be thousands of YOUR customers and prospects walking through the front door of the Orange County Convention Center looking for NEW products, NEW suppliers, and NEW ideas. And this battle is going to go to the aggressive. What are you going to do BEFORE February 12 to make sure they already have you on their agenda? In this webinar, I'll teach you the three BEST methods you can use for creating interest and excitement in your products. In addition, I'll also show you what the REAL value of Global Pet Expo can be for your company. You might be surprised.
Get Noticed at Global Pet Expo! Original air date: Wednesday, November 12, 2008
2:00pm EST/ 11:00 PST Presented by:
Tierra Bonaldi, MassMedia Communications Corporation Learn from the Pros How to Garner Amazing Positive Press Attention at Global Pet Expo. The pet industry’s largest annual pet products trade show, Global Pet Expo is quickly approaching. Hundreds of media will be there. How will you make sure they see your product? What will you do to get the media’s attention? How can you tell them your story in a way they’ll actually cover your product or company? How will you utilize this opportunity at Global Pet Expo to get people talking and excited about your product? What you do before the show will make all the difference in the world in how well you achieve results once there. Join media expert, Tierra Bonaldi as she explains how to connect with journalists and land great stories and features on your products through your participation at Global Pet Expo. From press kits and press conferences to interviews and follow-up, Tierra will tell you how to maximize your time at Global Pet Expo to not only get buyers attention, but also that invaluable media attention! Speaker: Tierra Bonaldi, MassMedia Corporate Communications
As a former TV news anchor, Tierra might confess missing the spotlight once in a while, but you can be sure that her passion now is getting her clients in the media, not herself. Being a former member of the media gives Tierra first-hand experience and knowledge of what connects with journalists. She understands their deadlines, their language, their preferences and what they consider a good story. She has spent the past decade getting positive stories and attention for companies nationwide. Tierra and her firm manage a national campaign for APPA promoting pet ownership nationwide called Pets Add Life as well managing all the media outreach for Global Pet Expo.
Show's Over, But The Fat Lady Hasn't Sung yet - click the title to link to the archive Friday, February 22, 2008
2:00pm EST/ 11:00 PST Presented by:
Steve Miller, The Adventure You put a lot of time and money into the 2008 GPE and now it's time to get to your day-to-day work, right? WRONG! Post-show action is critical to closing the loop with success at GPE 2008. Steve Miller will share those action steps you need to focus on so you can claim the highest ROI from your exhibiting dollar.
Get Your Staffers READY, WILLING, and ABLE - click the title to link to the archive Wednesday, January 9, 2008
2:00pm EST/ 11:00 PST Presented by:
Steve Miller, The Adventure There will be 800 exhibitors vying for the buyers' attention at the 2008 Global Pet Expo. And when the front doors open at the San Diego Convention Center on Feb 14, your #1 factor in succeeding or failing will be your staffers. Will they make the most out the show for you? In this webcastinar, Steve Miller will share the whys and hows of getting your staffers READY, WILLING, and ABLE.
Convention Center Confidential Webcast - click the title to link to the archive Wednesday, December 19, 2007
2:00pm EST / 11:00am PST
Presented by:
Andrew Darmohraj, Senior Vice President, APPA
Nancy Bitter, National Account Manager,GES
Don Hertel, Senior Event Manager, San Diego Convention Center Exhibiting in a trade show can be very stressful. This one-hour webscast will give you the secrets for an easy exhibiting experience. You’ll learn what to do before you leave for the show, how to make the move-in process easy and what to expect when the show breaks. Tips on how to save money throughout this daunting process will also be included.
The presenters for the webcast are Nancy Bitter, national account manager, GES, Global Pet Expo’s general services contractor, Don Hertel, senior event manager, San Diego Convention Center and Andrew Darmohraj, senior vice president of APPA.
Pre-Show Marketing Webcast - click the title to link to the archive Tuesday, November 20, 2007
2:00 pm Eastern Standard Time
Presented by: Steve Miller of The Adventure a.k.a. our Trade Show Guru
Pre-show preparation is your key to success at Global Pet Expo! The Pre-Show Marketing Webcast is an opportunity to learn how to strategically target your efforts before the trade show so you can have a profitable experience at Global Pet Expo. Steve Miller, a strategic marketing consultant, will lead a teleconference discussing ways in which your company can gain exposure for your booth before the Show. This webcast will address key issues such as: - Why trade shows are still an outstanding and powerful sales and marketing tool
- Setting objectives for the Show
- Pre-show promotion techniques including direct mail, telemarketing, email and other creative methods
- Exhibit design
- Follow-up post trade show
These techniques come from someone who has built a reputation for achieving exceptional results for his clients through innovative and effective techniques. Steve is Global Pet Expo's booth sales expert and has helped corporations succeed at trade and consumer shows for years.
|
