Rick Segel, CSP 

Rick Segel is a seasoned retailer with 25 years of experience. He is a former owner of one of New England’s most successful independent woman’s specialty stores. And he is the marketing expert behind Staples.com, as well as a founding member of the Retail Advisory Council for Johnson & Wales University. Rick is a contributing writer for numerous national publications and has authored two training videos, a six-hour audio program and six books. His book, Retail Business Kit for Dummies, was the number one retail how-to book in the United States. Rick’s down-to-earth, street-smart approach makes him a crowd pleaser.

Presenting:
-Rick Segel's Retail Boot Camp
-Maximizing the Customer...A System that will Turn Everyday Customers into Fanatic Followers

Tom Shay, CSP

Tom Shay’s experiences as a fourthgeneration merchant have provided him with the knowledge and expertise to present owners, managers and staff with the proven practices that can improve day-to-day business operations. Tom has been published in over 60 trade publications and has authored, EZ Cashflow, a book which teaches business owners to accurately forecast financials. Tom is a Certified Speaking Professional (CSP), a distinction achieved by fewer than 7% of speakers worldwide.

Presenting:
-Black Ink: Cashflow Management Secrets Your Accountant Never Shared!
-So, That's Where the Money Goes!

Stephanie Kaplan

Stephanie Kaplan is PIDA’s Director of Online Education.

She has over 14 years experience working with industry

associations to develop and manage educational programs.

Presenting:
- Turn Pet People into Sales Professionals

- Pet Store Pro: Become a Better Owner & Manager

Lynn Switanowski-Barrett

Chris Miller

Presenting:
- Store Design on a Dime!
- Power Merchandising