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Home // Global Pet Expo Seminar Schedule
Global Pet Expo Seminar Schedule
In 2010, Global Pet Expo and Pet Store Pro® are proud to bring you an unparalleled line-up of the industry’s most dynamic speakers. These retailing experts will offer you ideas, solutions and action plans designed to help you improve your store’s bottom line. Descriptions for this seminar series is below. Seminars are offered before and during show hours, giving you flexibility in your show schedule. All seminar attendees will receive a certificate of completion. To attend seminars, simply purchase seminar admission tickets using the form below. You will not be registering for specific seminars. Purchase tickets in quantity, and apply them onsite at Global Pet Expo to whichever seminars you wish to attend or share them with colleagues and employees from your company. Tickets must be purchased onsite at Global Pet Expo at the SEMINAR TICKETS counter. Tickets are not refundable.
Rick Segel's Retail Boot CampPre-Show Half-Day Program
Wednesday, March 24, 2010
1:00 pm - 5:00 pm
Presented by Rick Segel, CSP Admission: 3 Tickets ($60) - Purchase Tickets Here Want to know how to increase your sales without spending a lot more money? Would you like to attract customers with merchandise instead of discounted prices? Would you like to be thought of as the number one choice by your customers? Then this year’s edition of Rick Segel’s highly acclaimed Retail Boot Camp is for you. Using his new, more interactive format, Rick will help you take your business to new heights, by showing you how to tap into your hidden assets and drive new and more loyal customers to your door. In this seminar you will learn to: - Increase sales while reducing advertising costs
Make your sales people 100% more effective Capitalize on the tricks and tactics of powerful management Realize the rewards of unconventional marketing Use social media to improve your visibility, exposure and sales Take your business to the next level using inexpensive technology Become THE most talked about store in your area Discover the secrets of online retailing and why you need it
Maximizing The Customer... A System That Will Turn Everyday Customers into Fanatic FollowersThursday, March 25, 2010
9:00 am - 10:30 am
Presented by Rick Segel, CSP Admission: 1 Ticket ($20) - Purchase Tickets Here Customers love to buy but hate to be sold. Rick Segel’s system for Maximizing the Customer ™ actually encourages the customer to initiate multiple sales (so you don’t have to). It’s the art and science of uncovering and capitalizing on your customers’ buying habits. Sales increase, the customer is happy and you made it happen without spending any money! In this seminar, you will learn how to: Turn customers into referral generating fans Effortlessly create free mystery shoppers who can become a wealth of competitive ideas Tap into your customers' own business saavy Utilize the G.R.E.A.T. System of Selling
Black Ink: Cashflow Management Secrets Your Accountant Never Shared!Thursday, March 25, 2010
11:00 am - 12:30 pm
Presented by Tom Shay Admission: 1 Ticket ($20) - Purchase Tickets Here 54% of the small businesses that fail have financial statements that seem to indicate that they are profitable! Don’t be one of them. So many businesses fail to use their financial statements and information to make business decisions. Make sure that YOU see your true financial picture. In this seminar, Tom Shay will teach you how to create a 12-month Cash Flow Chart that will enable you to see and understand your monthly financial position now and for the upcoming year.
So, That's Where the Money Goes! Thursday, March 25, 2010
1:30 pm - 3:00 pm
Presented by Tom Shay Admission: 1 Ticket ($20) - Purchase Tickets Here Ever wonder why, at the end of the month, your Income Statement Profit figure doesn’t equal your checking account balance? And why is it that the balance in the checking account always seems to be the lower of the two? If this is one of your greatest business mysteries, this presentation is for you. Tom Shay will help you to understand where you are spending your money, so you will be less likely to find yourself surprised by a ‘cash crunch’.
Turn Pet People into Sales ProfessionalsThursday, March 25, 2010
4:00 pm - 5:00 pm
Presented by: Stephanie Kaplan, Pet Store Pro Admission: Free! No Ticket Required
Knowledgeable employees differentiate your store from the competition. Since its introduction in February 2008, Pet Store Pro® has been teaching front-line employees the critical skills they need to deliver excellent customer service. Developed by the Pet Industry Distributors Association, Pet Store Pro® has received rave reviews from pet retailers. A FREE, flexible and easy to use tool, Pet Store Pro® works alone or as part of an existing training program. Modules cover topics for every pet retailer, from full-line stores to specialty boutiques. It can even help to turn pet enthusiasts into effective retail employees. Training topics include: customer service and sales; merchandising techniques; and basic care and maintenance for birds, cats, dogs, reptiles, small animals, and freshwater and saltwater fish. Don’t miss the opportunity to learn how Pet Store Pro® can help employees develop the skills that will keep your customers coming back, again and again. Visit www.petstorepro.com for more information.
Store Design on a Dime!Friday, March 26, 2010
10:00 am - 11:30 am
Presented by: Chris Miller Admission: 1 Ticket ($20) - Purchase Tickets Here Ever wonder what triggers impulse buying at the retail level? Learn store design secrets that only the large chains know. Chris Miller, President of Pacific Store Designs Inc., will share his 30 years and 3,000-store design experience with you. He will show you how easy it is to implement better traffic flow, sight lines and focal points. Discover his lighting techniques, which are guaranteed to trigger impulse sales. Chris’s easy-to-apply Merchandising 10 Commandments are a must in any economy. Chris will share his successful design ideas, creative fixturing and unique concepts that work to raise customers’ awareness and buying. In this seminar you will learn about: Exterior Design (traffic flow starts outside) Window displays that attract attention Space planning techniques Drive Aisles for better traffic flow Focal point use and implementation Effective lighting techniques and improved store illumination Merchandising techniques that trigger impulse sales Effective staff training ideas that cost little or nothing Five ways to better customer service How to increase the overall shop-ability of your current location 50%! How to use OPM (Other People's Money)
Pet Store Pro: Become a Better Owner & ManagerFriday, March 26, 2010
1:00 pm - 2:00 pm
Presented by: Stephanie Kaplan, Pet Store Pro Admission: Free! No Ticket Required Best known for teaching critical skills for front-line employees, Pet Store Pro® now includes business resources for pet store owners and managers. Pet Store Pro® has partnered with The Retail Owners Institute® (ROI) to provide FREE access to specialized content that has been developed specifically for independent pet retailers. The ROI provides practical instruction in retail finance, inventory management and cash flow control. Resources include: “How-To” articles for management by retail experts; a tutorial on retail finance basics; online calculators; and free webinars on top-of-mind retailer concerns. The ROI’s financial tools and advice—a $299 annual value—are available at no charge to pet retailers through Pet Store Pro® and the Pet Industry Distributors Association. Plan to attend this session to learn more about these free resources. Visit www.petstorepro.com for more information.
Social Media for Retailers - Mandatory Marketing in 2010 and BeyondFriday, March 26, 2010
3:00 pm - 6:00 pm
Presented by: Lynn Switanowski Barrett Admission: 2 Tickets ($40) - Purchase Tickets Here Wondering WHAT social media is and WHY you need it in your business? Wondering HOW to go about using it to generate sales? Don’t miss this exhilarating and powerful three-hour workshop. It’s a MUST for anyone who wants to understand how these media tools can help businesses to connect with customers in 2010 and beyond. This two-part session will focus first on understanding the value of social media, and the timesaving, profit-inducing techniques and methodologies that will maximize your business’s exposure and return dividends for years to come. The second part of the session will feature a live web demonstration where you’ll learn how to create social media accounts. Attendees will walk away with valuable lessons on how to create the kind of compelling pages and exceptional content that will draw people to your online business community.
Power MerchandisingSaturday, March 27, 2010
8:00 am - 9:30 am
Presented by: Chris Miller Admission: 1 Ticket ($20) - Purchase Tickets Here Learn how to compete with the chain stores by “leveling the playing field”, using Chris Miller’s Merchandising 10 Commandments! In this seminar, Chris will share expertise from his 30 years of experience in designing and building pet stores. His merchandising secrets can immediately add to your bottom line! Using Chris’s techniques, re-merchandised stores have realized 20% to 30% increases in sales overnight! This can’t-miss session is one that all retail pet store owners and mangers need to attend. In this seminar you will learn how to: Create a simple plan-o-gram to set a baseline merchandising standard for your store Keep your store looking in tip-top shape 24/7 Set new non-negotiable merchandising standards Turn merchandising tips into sales Use the 10 merchandising techniques to increase your average ticket sale overnight Create effective end caps and window displays Use visual merchandising to trigger impulse buying Use creative signage to influence customers’ need to buy
Click here to Purchase Tickets to attend seminars
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