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Home // Global Pet Expo Seminar Schedule
Global Pet Expo Seminar Schedule
The 2012 Global Pet Expo is A World of Opportunity when it comes to industry education, with a Speaker Series lineup that will give you everything from the fundamentals of pet retailing, to the cutting-edge capabilities of social media as a marketing tool. There are 21 hours of business-boosting seminars presented by the pet industry's most knowledgeable and dynamic speakers. With a convenient schedule of seminars, beginning the day before the show, including morning seminars before the show floor opens, and others during show hours, you can plan ahead to take advantage of expertise and information you won't find anywhere else. At the first show of the year, you will hear from the experts about proven strategies that will inspire you and give you new tools to make 2012 your best year ever. Topics presented will include: Animal Care, Customer Service, Sales, Marketing, Merchandising, Financial Management and Employee Training. All seminar attendees will receive a certificate of completion.
How to RegisterTo attend seminars, simply purchase seminar admission tickets using the form below. You will not be registering for specific seminars. While there is no need to pre-register for specific seminars, seating is on a first-come, first-served basis. Tickets are transferable, so you can purchase them in quantity and share them with colleagues and employees. Purchase online for quantity discounts. Seminar admission tickets are $20 each, but you can SAVE if you purchase them in quantity ONLINE by Tuesday, February 21 at 5pm EST. Buy 4 tickets, online and get the 5th one FREE. Or SAVE 20%, when you purchase 5 or more tickets online at the same time. Discounts apply ONLY for tickets purchased online and ONLY on a per-purchase basis. Tickets are non-refundable. Tickets purchased onsite at the show will not be discounted.
Retail Survival Boot CampPre-Show Half-Day Program
Tuesday, February 28, 2012
1:00 pm - 5:00 pm, Room W204
Presented by Chris Miller, Pacific Store Design Admission: 2 Tickets ($40) - Purchase Tickets Here Do you want to know how to trigger impulse sales, have signage that sells and increases traffic flow? If you are a small to medium sized retailer, get ready to improve your chances of success in today's competitive market. Over the past 30 years, Miller has designed, built and acted as a consultant in more than 3000 retail store projects all over the world. He will share new ideas that you can implement immediately! YOU WILL DISCOVER: - Space saving ideas
- How to increase traffic flow through Loop Design
- How to increase visibility with lighting and focal points
- The 10 Commandments ofMerchandising
- Exceptional customer service tactics
- Management techniques for owners and managers
- Setting non-negotiable standards
- How to create a merchandising promotional handbook
- How to trigger impulse sales lighting techniques
- Innovative displays with specialty fixturing
- Cost-conscious remodeling
- Signage that sells!
Numbers Gibberish and the Profit Secrets They HoldWednesday, February 29, 2012
9:30 am - 11:00 am, Room W204
Presented by Tom Shay, Profits Plus Admission: 1 Ticket ($20) - Purchase Tickets Here Free decision-making tools! Do you want to learn how to use Tom Shay's free website and decision-making tools to increase your business and profits? A former participant saved $200,000 using what he learned in this seminar. You will learn how understanding the dollars and sense of everything from advertising, inventory and financial statements can help you move your business to a higher level. This is one you can't afford to miss.
Pet Store Pro®— FREE Online Training for Your Employees. Wednesday, February 29, 2012 and Thursday, March 1, 2012 (repeated session)
11:00 am - 12:00 pm, Room W203B
Presented by: Stephanie Kaplan, Pet Store Pro Admission: Free! No Ticket Required
PIDA’s Pet Store Pro® is PIDA's free training program that teaches retail pet store employees the basic skills needed to succeed in a retail pet store. Topics include how to improve selling, customer service, maintenance and merchandising skills, and so much more. Employees can learn online or offline and study at the store or at home. More than 10,000 retail pet store employees have used Pet Store Pro® to improve their skills. Best of all it's FREE. Come and learn more about this free program. Presented by Stephanie Kaplan, PIDA's Director of Online Education.
Pricing Strategies for Profits Plus Wednesday, February 29, 2012
12:30 pm - 2:00 pm, Room W204
Presented by Tom Shay, Profits Plus Admission: 1 Ticket ($20) - Purchase Tickets Here Can you have competitive prices and substantially increase your bottom line? Yes! Tom Shay will teach you pricing strategies that will increase your margins and keep customers coming back. A former participant increased profits by $79K after attending this seminar. Knowledge is profit. You need to be here.
Creating Customer Love Wednesday, February 29, 2012
3:00 pm - 4:30 pm, Room W204
Presented by Dave Ratner, Owner of Dave's Soda & Pet City Admission: 1 Ticket ($20) - Purchase Tickets Here Would you like to have customers who love you SO much that they would feel too guilty to shop anywhere else? Dave will share with you dozens of common sense, easy to implement ideas that work in the real world. He will cover: - Employee training and motivation
- Store policies that respect your customers but won't break the bank
- Customer service levels that are essential
- Things that today's customers love, and things they hate
The Art of Visual Merchandising Thursday, March 1, 2012
8:00 am - 9:30 am, Room W204
Presented by Chris Miller, Pacific Store Design Admission: 1 Ticket ($20) - Purchase Tickets Here Are you ready to learn 15 visual displays that are guaranteed to consistently trigger impulse sales? Learn how to keep customers in your store longer and trigger more buying decisions. Even the most veteran store owners will find new ways to reach the next level in creative merchandising. Chris Miller is an industry veteran having completed more than 3000 retail stores in his 30-year career. Hear his secrets for achieving the next level of retail excitement! YOU WILL LEARN: - The psychology of visual merchandising
- Secret sources for making visual displays
- Low cost visual ideas to make your store a fun place to shop
- How to implement a visual calendar for your store
- How to identify 6 key areas to use visual displays
- How to integrate décor & lifestyle graphics into your retail environment
- 7 daily must do's
- How color affects mood
- How to integrate textures and finishes that are unique & simple
- Murals that can change your image in less than 4 hours!
New Tools and New tactics for Connecting With Your Retail CustomersThursday, March 1, 2012
10:30 am - 12:00 pm, Room W204
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1:00 pm - 2:30 pm, Room W204
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Presented by: Lynn Switanowski Barrett, Creative Business Consulting Group
Admission: 1 Tickets ($20) - Purchase Tickets Here Marketing tools, tips and tales to help your retail business connect with today's wired customers. Are you still trying to figure out how social media can help raise awareness and deliver marketing messages that turn into sales and profits? Used wisely, allowing customers to interact, comment and promote you using social media can have great benefits. This seminar will offer tips and tactics for using new media effectively in any retail business. You'll learn how to increase loyalty and customer engagement by building an online community, and you will learn how your business will gain exposure through others who've already been customers. This seminar will share case studies and offer tips from retail businesses that have successfully used social media to increase business performance. Join us and learn how your business can create social media programs that will deliver results in 2012 and beyond.
Be Your Customers' Flea & Tick Control ExpertThursday, March 1, 2012
1:00 pm - 2:30 pm, Room W204
Presented by: Dr. Paris Revoir, Bayer Animal Health Admission: 1 Ticket ($20) - Purchase Tickets Here Your customers look to you and your store associates as their trusted resources on well-pet advice. What you sell and recommend can have an enormous impact and a lasting effect on their pets' life. Being knowledgeable about fleas, ticks and other pests can help you provide a better service experience and allow you to make helpful suggestions to pet owners on these commonly encountered parasites. This interactive presentation can assist you in developing a customized strategy for parasite control for your clients, as well as adding to your bottom line. In addition, there will be an opportunity to answer any specific questions you might have on emerging issues and products.
Customer Connection 2.0 - Social Media Trends for 2012 and Beyond Thursday, March 1, 2012
3:00 pm - 4:30 pm, Room W204
Presented by: Lynn Switanowski Barrett, Creative Business Consulting Group Admission: 1 Tickets ($20) - Purchase Tickets Here Posting on Facebook, tweeting on Twitter and posting on Blogs are methods used by businesses today to connect, engage, inspire and educate consumers about brands in more effective ways than ever before. Because social media keeps evolving, this seminar goes beyond just setting up a Facebook Fan Page to examine the top five social media trends and how they can help your business grow and prosper like never before. We'll explore location-based marketing on Foursquare, connecting with niche content sites, and how mobile is poised to take over as a key connection point with your retail customers. Whether you're using social media on a regular basis, or just starting out, this must-attend seminar will give you an idea where social media is going NEXT and how it can help your business connect with customers along the way.
10 Things To Do As Soon As You Get Back to the Store Friday, March 2, 2012
8:00 am - 9:30 am, Room W204
Presented by Dave Ratner, Owner of Dave's Soda & Pet City Admission: 1 Ticket ($20) - Purchase Tickets Here Would you like to improve business without spending a fortune? This session will have you armed and ready with very simple, cost effective things you can do to boost your business. Sometimes we forget how important the fundamental rules of retail are. Dave will share with you some of key things that successful independent retailers do, like: - Ways to control costs
- How to make the store more appealing to customers
- How to increase transactions
Managing Your Pet Business in the Google Cloud Friday, March 2, 2012
10:30 am - 12:00 pm, Room W204
Presented by: Lynn Switanowski Barrett, Creative Business Consulting Group Admission: 1 Tickets ($20) - Purchase Tickets Here Finding and maintaining an edge in these very competitive times can be the difference between success and failure for businesses today. Knowing how to improve the efficiency of your business can turn into a competitive advantage. But finding the right tools to help you manage the processes can prove elusive to many business owners. In this seminar, we'll focus on how using simple, low-and-no cost tools from Google can help your business become more effective! We'll share seven Google tools that your business can use to maximize efficiency and gain competitive advantage. You'll learn how to: manage company projects among multiple users with Google Docs; ways to review your website performance with Google Analytics; how to gather industry information and educational tools via Google Reader; how to improve search engine ranking with Google Maps and Google Places listings; how to use Google Apps for email marketing, inventory management and much more.
Click here to Purchase Tickets to attend seminars
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