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March 21-23, 2018
Orange County Convention Center
Join Global Pet Expo and Pet Store Pro for a series of hosted events to help your pet store be more successful in 2018. Featuring speakers that you will see at the 2018 Global Pet Expo Academy seminars in Orlando, March 20-23, these free webinars and other special events will bring you expert advice on all aspects of your business, including marketing, business development, inventory management, staff training and development, finance and visual merchandising.
Kick off 2018 learning the best ways to meet more customers for your pet business and drive more sales and profits all year long!
Winning Customers by What You Say: Finding the Right Words for Your Posts, Tweets and Blogs
Thursday, June 14, 2018
2:00 PM - 3:00 PM EDT
Presented by: Lynn Switanowski-Barrett, Creative Business Consulting Group
Just like your mother told you "Words matter,” in life - AND for your social media posts for your pet business! Join us for this webinar and learn what words can do to help you make your social media posts more impactful and get people talking - and buying on a regular basis!
Attendees will walk away with a step-by-step plan that helps identify how to connect with your customers (no matter what generation they are from) using words that help your pet business to create customers who are brand evangelists and that will help you sell the products and services - your business offers.
About Your Presenter: Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston, MA based Retail Strategy Consulting firm. Using more than 29 years retail experience as her guide, Lynn leads the CBCG team to engage with retailers, e-trailers and manufacturers helping them create and implement profit improving sales, marketing and inventory management strategies. CBCG helps retailers understand how to build, grow and sustain their businesses by harnessing opportunities created.
Where’s Waldo? Recruit Top Talent Today!
Tuesday, April 17, 2018
Presented by: Lori Kleiman, HR Topics
Recruiting has to be more than just filling a vacant position – and retaining top talent is all about making the right selection to begin with. Managers need to look at the scope of the role – and how that may have changed since the last person held the position. What do they really need in the future… and how can succession planning be impacted by hiring just the right person. Candidates look for jobs in a new way, and the tools available to managers to screen candidates should be utilized. Technology can be a huge time saver in communicating with and evaluating candidates.
Tools in background evaluation and personality assessment will be reviewed to help managers determine which are appropriate to bring into their recruiting process. We will provide participants with recommendations to determine starting salary and the proper preparation of the offer letter. Finally, our discussion will conclude with the tools to identify top talent and ensure they are aligned with the long-term success of your organization.
Lori Kleiman, HR Topics
Lori Kleiman has more than 25 years of experience advising companies on HR issues. She has deep experience working in family business, creating an entrepreneurial venture and running a division of a fortune 500 organization. Lori founded a boutique HR consulting firm acquired by Arthur J. Gallagher & Co. in 2007. Lori continued with Gallagher to lead the HR consulting practice until 2013, until she left for her next venture, HR Topics. HR topics bring HR to small business in a way that is relevant, actionable and manageable. Lori has a master’s degree in human resources, is SPHR and SHRM-SCP certified and a member of the National Speakers Association.
The A.C.E Model: 8 Steps to Creating an Astonishing Customer Experience!
Thursday, February 22, 2018
Presented by: Anne Obarski, Merchandise Concepts
We hear the following words to describe stores like awesome, beautiful and great but wouldn’t you like to hear that your customers find you downright “astonishing”? To have that word be one your customers use, we’ll focus on 8 critical areas of your store that EACH need to make your customer “gasp”! New research reveals that “To see, touch, feel and try out items” is the top reason why consumers choose to shop in physical stores versus online.
With 62% of shoppers wanting to kick the tires, retailers must take full advantage and up their game to create compelling in-store shopping experiences. Your store’s grading scale includes marketing, exterior and interior, employees and 4 more that you might not have thought of. Get your pencils ready to score yourself on each area and learn how to deliver that “astonishing experience” for each of your customers!
Key take-away from this webinar:
About the Presenter: Anne Obarski, Merchandise Concepts
As a customer service strategist, Anne works with companies to develop and deliver innovative ways to keep customers coming back and spreading the word about their service experience every step of the way. Anne believes that customer service isn’t about the transaction, its’ about transforming customer relationships into a contagious experience ….worth spreading. Her interactive keynotes and workshops help challenge leaders, create more effective sales teams and improve performance at each and every customer service touchpoint. Anne works with small to mid-sized businesses and professional associations.
Modernize your Marketing in 2018 Meet More Customers for Your Pet Store
Thursday, January 18, 2018
11:00am- 12:00pm (EST)
Presented by: Lynn Switanowski, Creative Business Consulting Group
With the increasing importance of Social Media as a marketing tool for every pet business, the question becomes, how can you set up a replicable strategy that best utilize the SM platforms to connect with customers every single day?
Attend our inaugural 2018 Global Pet Expo Academy/Pet Store Pro Webinar session and learn HOW to determine where your customers are getting information on social media about pet brands you carry and how they are engaging with those businesses every single day. You will learn how to use the tools to set up your own targeted marketing campaigns via social media and reach YOUR pet business customers more effectively in 2018 and beyond.
About the presenter
Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston, MA based Retail Strategy Consulting firm. Using more than 29 years retail experience as her guide, Lynn leads the CBCG team to engage with retailers, e-trailers and manufacturers helping them create and implement profit improving sales, marketing and inventory management strategies. CBCG helps retailers understand how to build, grow and sustain their businesses by harnessing opportunities created by changing business economics and evolving consumer trends. Lynn and the CBCG team help business owners learn to harness the power of technology to connect with today’s consumers and make more money while doing so.