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March 20-22, 2019 Orange County Convention Center Orlando, FL |
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- Tuesday, March 19, 2019
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Pet Food Regulatory Update Meeting at Global Pet Expo on Set-Up Day: Have Lunch and Find Out What’s New
market access & association seminarsTuesday, March 1912:00 PM - 1:30 PM Room W202C
Dr David Dzanis, APPA’s Pet Food NutritionistAPPA will be hosting a meeting for Pet Food and Treat Manufacturers to discuss the latest regulatory updates for pet food and treats. Stop by for lunch and hear Dr David Dzanis, APPA’s Pet Food Nutritionist, speak about the newest regulatory trends that are being discussed by AAFCO and the FDA, which may impact your requirements.
One of the important “hot” topics that Dr Dzanis will be talking about will be efforts by AAFCO toward "Pet Food Labeling Modernization." AAFCO wants to revamp the labels to be more akin to human food labeling. This will likely include replacing the guaranteed analysis and calorie content statement with a "Pet Nutrition Facts Box." There will also likely be changes as to how nutritional adequacy will be declared on the label, how ingredients can be declared, and new needs for safe handling directions. Although this is a monumental task, it is being fast-tracked (at least, very fast compared to most regulatory matters). Also likely to come up include the status of "human grade" claims, and a proposal to amend the dental claim guidance.
There is no need to register for this meeting and it is open to all APPA members.
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Getting "Clicked Minded" Customers to Shop in Your Brick and Mortar Store
academy seminarsTuesday, March 191:00 PM - 4:30 PM Room W204A
Lynn Switanowski, Creative Business Consulting GroupFor the first time in history Generation Y are the largest group of pet owners, according to the 2017-2018 APPA’s National Pet Owners Survey. In fact, combined with Gen X, they make up more than 62% of all pet owners today! What does this mean for your pet business? That your job is to convert younger, digitally connected consumers from online sources into your store. It’s easily achievable, once you realize this sector has very different expectations for how pet retailers should gain their attention, loyalty and business. This important pre-show session imparts the 411 on what younger digital customers expect.You’ll understand how pet shopping has changed, what customers currently prioritize, and when today’s pet owners expect to have interactions with pet retailers. Ingenious techniques and simple tactics will maximize engagement, increase loyalty and drive sales to your business: this is where you can take advantage of technology to help you maintain a competitive edge.Show Detail -
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Power Merchandising 1 & 2
academy seminarsTuesday, March 191:00 PM - 4:30 PM Room W203B
Chris Miller, Pacific Store DesignsMerchandising guru Chris Miller inspires business growth in this detailed program featuring two backto-back sessions building from basic to advanced merchandising techniques. In part one, you’ll get savvy with the innovative “Ten Commandments of Merchandising,” correct end cap merchandising and tips to trigger impulse purchases. Master how to manage informational signage in your store, plus additional store design insights. In part two, Chris will share advanced visual merchandising techniques, lighting design tips for pet stores, plus 10 secrets to make your store more impactful. You’ll receive world-class guidance on how to plan visual intent and put it into action. Upskill your best use of props like mannequins and stuffed animals to trigger impulse purchases, plus do’s and don’ts for creating irresistible window displays.Show Detail - Tuesday
- Wednesday
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- Wednesday, March 20, 2019
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New Products Showcase Preview for Buyers
special eventsWednesday, March 208:00 AM - 9:00 AM New Products Showcase
For the first time ever, Buyers will have an opportunity to get a preview of the New Products Showcase at 8am on Wednesday, March 21st, before the Show officially opens. This is an exclusive opportunity for Buyers, and badges will be required in order to gain entrance into this 45,000 square foot area of new products hitting the store shelves this year.Show Detail -
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Marketing & Sales Strategy For Your Business
academy seminarsWednesday, March 209:00 AM - 10:15 AM W204A
Beke Lubeach, Dog Bone Marketing SolutionsUnderstand customer segmentation to best define your customer base, plus fine-tune your marketing budget for maximum impact! Every customer is unique, so your marketing efforts need to be uniquely tailored. Pinpoint the best way to reach small, specific groups with messages that deliver maximum impact. It’s simple, learnable, and the payoff is more bang for your marketing buck! Key takeaways from this session include: 1) HOW to segment your business, 2) WHERE to focus your efforts to realize the most business impact, and 3) THEN to make more money!Show Detail -
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The Leadership Wisdom of Dogs: How To Get A Leg Up At Work
academy seminarsWednesday, March 209:00 AM - 10:15 AM Room W203B
Krissi Barr, Barr Corporate SuccessLeadership lessons from dogs? Woof yes! Leadership qualities and how you lead your team are vitally important to your success. This is an opportunity to unleash yourself, learn some new tricks and get a leg up at work. Drawn from her new book The FIDO Factor, Krissi Barr will make you laugh and also think as she reveals the leadership wisdom our four legged friends can teach business professionals. Superior leaders, like great dogs, exhibit four key traits: 1-they are Faithful to their pack, 2-Inspirational to their teammates, 3-Determined to succeed and 4-Observant of their surroundings. By drilling down into each “FIDO factor,” you’ll discover new ways to upgrade your leadership quotient. Don’t let the cuddly premise fool you: This is a serious presentation filled with proven, practical leadership ideas that galvanize success in work and in life. The dog angle just makes it a lot more fun!Show Detail -
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Mini Session: –It’s All About the Apps!
academy seminarsWednesday, March 209:30 AM - 9:45 AM New Products Showcase
Lynn Switanowski, Creative Business Consulting GroupShow Detail -
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Mini Session: – Boss Your Instagram in 15 Minutes or Less!
academy seminarsWednesday, March 209:45 AM - 10:00 AM New Products Showcase
Candace D’Agnolo, Pet Boss NationShow Detail -
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Getting Closer to the Customers at Your Pet Store: Ways to Enhance Customer Loyalty in 2019
academy seminarsWednesday, March 2010:30 AM - 11:45 AM Room W204A
Lynn Switanowski, Creative Business Consulting GroupYou may be great at getting a customer into your pet store one time—but have you built a business that surprises, delights and consistently meets their needs? That’s another thing altogether. Attend this session and learn the top 15 ways to increase customer loyalty, make them actively look forward to coming back, and inspire customers to recommend your business to friends and colleagues. Join us for this feel good—and make your customers feel even better–session and get ready for your customer connections to grow like bunnies in 2019 and beyond!Show Detail -
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Mini Session: – Trade Secrets: What are Other Retailers Doing to Be Successful?
academy seminarsWednesday, March 2012:00 PM - 12:15 PM New Products Showcase
Dan Jablons, Retail Smart Guys Inc.Show Detail -
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Mini Session: – The Value of Store Design!
academy seminarsWednesday, March 2012:15 PM - 12:30 PM New Products Showcase
Chris MillerShow Detail -
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Email is Not Dead: The #1 Driver of Retail Sales is Still Email Marketing
academy seminarsWednesday, March 201:00 PM - 2:15 PM Room W204A
Candace D’Agnolo, Pet Boss NationDoes that title shock you? Well, it’s true! The Direct Marketing Association reports that for every dollar you invest in email, you get $4 back!! And if your unsubscribe rate is less than 2%, you’re not annoying anyone. That’s even more shocking! However staggeringly profitable email marketing is, however, it’s not about sending a random email once or twice a month: It’s about constant, consistent, useful and targeted emails. In this session you’ll embrace a variety of email concepts, from opt-ins and nurture sequences to sales funnels and weekly newsletters, and leave with ideas for (plus an entirely new appreciation of) the humble + profitable “send” button.Show Detail -
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Get the Right Things Done: The Par Strategy
academy seminarsWednesday, March 201:00 PM - 2:15 PM Room W203B
Krissi Barr, Barr Corporate SuccessGetting the right things done. Sounds simple, doesn’t it? All too often, people find themselves stuck doing things unconnected to the goals they want—or need—to accomplish. Given today’s rapidly changing business climate, many retailers find themselves just trying to catch up. When it happens to you–and it will—the question is, “Will you be able to pull your team together, overcome the challenges and implement the plans that drive your company’s success?” This fast paced and example-filled session focuses on the 3 PAR tools from Krissi’s book Plugged—Dig Out and Get the Right Things Done. Attendees will leave energized and motivated to identify their most important priorities, embrace and adapt to change, and responsibly take ownership of actions and leadership.Show Detail -
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APPA Young Professionals Meetup
special eventsWednesday, March 202:00 PM - 2:30 PM APPA BaristArt Bar, Booth 4458
Hosted by the APPA YPsLearn about the APPA Young Professionals and watch famed barista artist Michael Breach create Instagram-friendly latte portraits of pets!
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Marketing with a Cause
academy seminarsWednesday, March 202:30 PM - 3:45 PM Room W203B
Beke Lubeach, Dog Bone Marketing SolutionsThe pet industry devotes itself to providing product and service solutions that offer our furry family members the best quality of life possible. Partnering your business with a non-profit organization focused on helping people and pets benefits everyone! Bone up on how to find the right non-profit partner and build programs to raise awareness for your business, while assisting a worthy cause in the process. Business partnerships come in many forms, but finding the right business partners can be challenging: This session clarifies what makes a good partnership, and how to find the right one for your business. We’ll discuss how to get your partnership off to a flourishing start that continues to benefit as the company grows.Show Detail -
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Store Design Secrets for Pet Stores
academy seminarsWednesday, March 202:30 PM - 3:45 PM Room W204A
Chris Miller, Pacific Store DesignsIs your store in need of a facelift? Are your sales lagging? Is your store culture lackluster with low enthusiasm?Here’s where we spill the secrets of how to remodel and still put money in your pocket. In this session, businesses learn how traffic flow increases sales, plus all about space planning, aisle sizes, and fixtures that work for you. Get inspired by the colors and finishes that set the buying mood for your store, and embrace 10 space saving secrets to get more selling space in your store. Dive into a return on investment model payback analysis, see how long it will take—and what results to expect. Follow these must do’s and you’ll create your own formula for success!Show Detail -
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Creative Old School Marketing to Lure Customers In!
academy seminarsWednesday, March 204:00 PM - 5:15 PM Room W203B
Nancy Hassel, American Pet ProfessionalsIn the last few years, Facebook and Instagram algorithms have upended merchandising, and many pet businesses have simply scrambled to keep up with these changes. Instead of worrying about if you can hit that 10k or 1 million mark on Instagram, this session will reinvigorate tried and true old school marketing techniques that lure customers right into your stores. These inspirational, energizing marketing tactics are cost effective, highly workable, and include real-world (not social media) strategies that will get your customers excited to be in your store vs. ordering online.Show Detail -
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Open-to-Buy, Explained in Simple, Human Terms
academy seminarsWednesday, March 204:00 PM - 5:15 PM Room W204A
Dan Jablons, Retail Smart Guys Inc.You know many stores use Open-to-Buy—but do you know what it is, and how you can apply it to your store? Dan Jablons expertly walks you through the Open-to-Buy process, giving you a real and workable understanding of its terms, concepts and applications so that you can start implementing this powerful tool to pinpoint your purchases and preserve your cash flow.Show Detail -
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The Global Pet Expo Networking Reception
special eventsWednesday, March 206:00 PM - 7:30 PM Hall A - Registration Concourse Level One, Orange County Convention Center
Business is built by relationships and we want you to have every opportunity to meet everyone at the show. Our fabulous FREE Networking Reception gives you the time and place to rub elbows with people you might never have another opportunity to meet. Have a drink, some eats and mix it up with new friends and old.
No registration is required but please wear your badge to the event.
Event is sponsored by:
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- Thursday, March 21, 2019
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Retailer Round Table Discussions & Retailer Excellence Awards Ceremony
special eventsThursday, March 217:30 AM - 9:00 AM Room W206
Start the day with a healthy buffet breakfast while outstanding pet specialty stores are honored with the Eighth-Annual Retailer Excellence Awards. Then, after the awards ceremony, stick around for our NEW Retailer Roundtable Discussions, where expert Global Pet Expo Academy speakers will facilitate peer-to-peer roundtable conversations about the hottest topics impacting pet product retailers. You're guaranteed to leave with practical, actionable business-building ideas and valuable new connections with your peers.
No registration is required but please wear your badge to the event.
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How to Get Along with Difficult People (and Pets!) by Understanding Natural Behavioral Styles
academy seminarsThursday, March 219:00 AM - 10:15 AM Room W203B
Lorna Kibbey, Lorna Kibbey Leadership SolutionsAre you searching for ways to improve the quality of your interactions with coworkers and customers? Lorna Kibbey explores the natural behaviors of pets and considers how those lessons apply to our human counterparts. You will learn about four basic personality styles that describe every person (and pet)! Come hear the story of the very sweet puppy Darla (a Brittany) and her dastardly brother Spanky (a Cocker Spaniel). Their tale will help you understand how to get along with people who make business—and life—difficult for you. This session will give you the keys to your own personal style, providing insights that immediately improve relationships at work and in life.Show Detail -
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Pricing for Profit-Retail Strategies & Pricing Models to Maximize Every Transaction
academy seminarsThursday, March 219:00 AM - 10:15 AM Room W204A
Candace D’Agnolo, Pet Boss NationYou know your rent, your monthly payroll and maybe even your electric bill off the top of your head, but if your maximizing your initial mark up or paying close attention to certain strategies, you’re letting money walk out the door. In this session, I'll show you some pricing techniques to maximize profit potential and we'll review strategies to increase sales without spending anything on advertising!
- • Psychology of Pricing
- • Importance of Conversion
- • Improving your Average Sale
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What’s Your Time Worth? How to Value Your Time & Pare Down the Craziness.
academy seminarsThursday, March 219:30 AM - 9:45 AM New Products Showcase
Phil Chang, Retail PhilShow Detail -
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How to Build a Treat Bar!
academy seminarsThursday, March 219:45 AM - 10:00 AM New Products Showcase
Leel Michelle, Bow Wow Beauty ShoppeShow Detail -
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Feline Nutrition Truths
academy seminarsThursday, March 2110:30 AM - 11:45 AM
Dr. Susan Little, DVM, DABVP (Feline)Dr. Susan Little, famous cat veterinarian, PurrPodcast host and author of two feline textbooks will talk about how nutrition is important for feline health. Her lectures are fun, informative and based on nutritional truths that might just debunk a few of the ideas you've likely read online.
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Get More Cash Out of Your Business By Doing Three Things
academy seminarsThursday, March 2110:30 AM - 11:45 AM Room W203B
Dan Jablons, Retail Smart Guys Inc.Want more cash? Of course you do! But how can you get more cash out of your business? Dan Jablons shares insights that reveal the three things that you can adjust in your business to free up significant dollars and improve your cash flow.Show Detail -
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Like.Follow.Share
academy seminarsThursday, March 2110:30 AM - 11:45 AM Room W204A
Phil Chang, Retail PhilStop being a mere user on social media and turn social platforms tools into powerful digital marketing strategies. In this session, pet business owners benefit from crucial insights into the art of creating platforms that build brand awareness, create demand, and drive sales. Blending social media with your marketing efforts can pay off with huge impact on your sale, your brand, and your equity—so don’t miss this essential how-to!Show Detail -
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Mini Session: – Shred Some of Those Old Ideas!
academy seminarsThursday, March 2112:00 PM - 12:15 PM New Products Showcase
Tom Shay, Profits Plus SolutionsShow Detail -
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NEW! Pet Store Pro Power Session! Employee Training Made Simple
academy seminarsThursday, March 2112:00 PM - 12:45 PM Room W204A
Do you struggle with training and motivating employees? Are you frustrated with the time it takes to train new hires and encourage growth with your veteran employees? Are you taking advantage of all the tools out there to help you manage and train talent? Learn more about how independent pet retailers are using the Pet Store Pro online training resources to streamline their employee training and recoup valuable time. Hear best practices for implementing and managing the program, motivating employees to use the program, and incentivizing. This panel of Pet Store Pro super-users will share their tips and tricks to maximize the power of this free, online employee training tool.Show Detail -
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Mini Session: – The Customer Service Pro: Six Traits of the Best of the Best!
academy seminarsThursday, March 2112:15 PM - 12:30 PM New Products Showcase
Lorna Kibbey, Lorna Kibbey Leadership SolutionsShow Detail -
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Grooming Boutique Merchandising
academy seminarsThursday, March 211:00 PM - 2:15 PM Room W203B
Leel Michelle, Bow Wow Beauty ShoppeIn this indispensible session, an award-winning shop owner imparts premiere merchandising techniques and shares her proven acumen on proper product selection and placement. Discover the financial impact of product diversification within your salon, plus gain robust insights into how quantity purchases can improve your bottom line by increasing sales and attracting new customers.Show Detail -
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How Public Relations Can Elevate Your Pet Business
academy seminarsThursday, March 211:00 PM - 2:15 PM Room W204A
Nancy Hassel, American Pet ProfessionalsIf you are running a pet business and your marketing plan includes advertising, posting on social media and sending out e-newsletters but does not include putting Public Relations in your arsenal—you are missing out on a stellar promotional opportunity! In this session we dive deep into simple, highly effective ways to spur the media to write about, interview and highlight you and your business. Learn tips on how you and your business can become the media’s go-to pet professional in your area any time they need to hear from an industry expert.Show Detail -
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APPA Young Professionals Meetup
special eventsThursday, March 212:00 PM - 2:30 PM Global Pet Expo Sports Bar, Booth 1089
Hosted by the APPA YPsStop by to say hello & we’ll share a FREE afternoon pick me up beverage
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Want to Deliver Excellent Customer Service? It's Simple - Become a Better Boss!
academy seminarsThursday, March 212:30 PM - 3:45 PM Room W203B
Lorna Kibbey, Lorna Kibbey Leadership SolutionsAre you looking for ways to bring out the best in your employees—and your customers? What are you doingto connect with each person in a way that includes, engages, and encourages them? In this session, we discuss three simple secrets you can use right away to make you a better boss, which means your employees and customers will all benefit! We explore specific things a business owner can do to develop staff into trustworthy, high-performing, independent, and happy employees. The goal is to realize the truly successful business owner’s insight: that bringing out the best in our employees lightens the load of being the boss.Show Detail -
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What's Your Time Worth?
academy seminarsThursday, March 212:30 PM - 3:45 PM Room W204A
Phil Chang, Retail PhilWhat is your time truly worth? Can you calculate your value to your business and make better use of your time? When it comes to running a pet business, it’s a challenge to know when to do it yourself and when to let others take over. Learn the crucial steps to prioritizing and valuing your time so you can streamline your business and accelerate towards growth. Find out when to do it yourself, and when you should be delegating the work away. Come away from this session with a plan to build a better personal balance in your life—a plan that leads toward success on the best terms for you!Show Detail -
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Games People Play: Selling Skills Become Fun
academy seminarsThursday, March 214:00 PM - 5:15 PM Room W204A
Tom Shay, Profits Plus SolutionsIn this highly interactive session, participants will take an active part in seven “games” which help sales people learn how to up-sell, add-on sell, and sell by benefits, instead of selling by features. This exciting solutions session is excellent for owners and managers as they learn how to motivate their staff to increase sales and profits, and is also a must-attend for any sales staff who wants to increase their sales skills.Show Detail -
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Merchandising Success Panel: Store Design That Surprises
academy seminarsThursday, March 214:00 PM - 5:15 PM Room W203B
Panel: Leel Michelle, Bow Wow Beauty Shoppe, Trace Menchaca of Flying M Feed Co., and Ed Kazmarek, Urban PoochA giant dog house serves as the grooming checkin desk. Vintage fridges keep gourmet pupcakes perfectly chilled. Murals infuse color and whimsy. A barn door delights as the base of a treat bar. Learn how to surprise and enchant customers with your store design and merchandising from this panel of award-winning retailers.Show Detail -
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The Global Pet Expo New Products Showcase Awards Ceremony
special eventsThursday, March 215:00 PM - 6:00 PM Show Floor in New Products Showcase
If you really want to be up on new trends and hot products for 2019, make a plan to attend the annual New Products Showcase Awards Presentation.
Each year, more and more manufacturers wait to launch their new products in the New Products Showcase so they have a chance to win first place in the Best in Show contest. The media attention our awards get is incredible and long lasting.
Nine winners will receive a Best in Show award in the following categories:
• Aquatics • Bird • Boutique • Cat • Dog • Natural Pet • Small Animal • Reptile • Point-of-Purchase Display
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- Friday, March 22, 2019
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APPA Young Professionals Education Breakfast
special eventsFriday, March 227:45 AM - 9:00 AM Room W209
Hosted by the APPA YPsThe APPA Young Professionals' mission is to promote career path development of young professionals in the pet industry through networking opportunities. For the very first time, the APPA Young Professionals will host a special education session and breakfast featuring dynamic speaker, Connor Lokar, on Friday, March 22.
Lokar is a Program Economist at ITR Economics with an ability to relate to the next generation of business leaders. He provides economic consulting services for businesses, trade associations, and Fortune 500 Companies across a spectrum of industries. Attendees will be provided with expert analysis of what to expect from the economy in 2019 and beyond, covering such topics as pet industry trends, business to business activity, trade, labor market trends, inflation, interest rates, and more. You will not want to miss out on this worthwhile event!
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Winning Secrets from Retailer Excellence Award Winners
academy seminarsFriday, March 229:00 AM - 10:15 AM Room W204A
Each year during Global Pet Expo, we honor excellence in pet retail through the Retailer Excellence Awards presented by Pet Business. Come hear from past winners as they reveal their secrets to success. This panel will pinpoint the success factors of each store that led to their award—with specific attention paid to the pivotal areas of marketing, sales and customer service.Show Detail -
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Alexa is Playing Fair, and She is Playing to Win-How to Beat the Internet
academy seminarsFriday, March 2210:30 AM - 11:45 AM Room W204A
Tom Shay, Profits Plus SolutionsAre there still advantages to people doing business locally? In this session, attendees examine what a local business offers a community when compared to the big box, chain store or mass merchant. We will discuss what the Internet does to make it so easy for customers to do business online instead of in the store, and divulge the weaknesses of the internet’s hold on the pet industry customer. Understanding the disadvantages of online shopping reveals a trove of opportunities a brick-and-mortar business can provide that the Internet simply cannot offer their customer.Show Detail -
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Feline Nutrition Truths
academy seminarsFriday, March 2210:30 AM - 11:45 AM
Dr. Susan Little, DVM, DABVP (Feline)Dr. Susan Little, famous cat veterinarian, PurrPodcast host and author of two feline textbooks will talk about how nutrition is important for feline health. Her lectures are fun, informative and based on nutritional truths that might just debunk a few of the ideas you've likely read online.
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APPA Young Professionals Meetup
special eventsFriday, March 221:00 PM - 1:30 PM APPA Booth 2401
Hosted by the APPA YPsExhibitors - Questions about move-out or breakdown?
Buyers - Questions about navigating the show?Chat with fellow YP’s to get the scoop.Show Detail
Copyright ©2018 Global Pet Expo
American Pet Products Association
225 High Ridge Road
Suite W200
Stamford, CT 06905
Suite W200
Stamford, CT 06905
Pet Industry Distributors Association
3465 Box Hill Corporate Center Dr.
Suite H
Abingdon, Maryland 21009
Suite H
Abingdon, Maryland 21009