March 24-26, 2021
Orange County Convention Center
Waterlily flowers have always been a sign of beauty from the ancient Egyptians to artists like Monet. Capture this beauty and help increase sales in your own retail stores. Water garden plants are a great seasonal item for spring and summer to help boost sales. Container water gardens take up very little space and can fit anywhere from apartment balconies to backyard decks making great additions to almost all your existing customers homes. We will discuss plant varieties, care techniques, and tips to make your customers successful.
What are important considerations for keeping the fish in your store healthy and sellable? In this seminar, I’ll briefly review acclimation considerations and then discuss factors important for maintaining healthy fish including water quality, nutrition, general health and disease management, and biosecurity. I will also provide suggestions for record keeping and written health and disease management protocols.
There is a great opportunity in Pet Retail to capture and keep aquatic shoppers as retail locations featuring live fish are drying up. There are 7.5 million aquatic supply purchasing households in the US today, according to Nielsen Panel Data through October 2019. Given the shrinking number of retailers selling live fish, it is important to understand the how to attract and engage potential new shoppers to the hobby. In our discussion I will outline a key underserved shopper group, their purchasing habits and their annual spend. You can leverage this shopper intelligence to optimize your assortment, marketing programs and in store signage to target this group and grow your sales base.
What to carry in your aquatics department? That might seem like a no-brainer. The question is: have you explored all the different possibilities, or do you just go with the flow? If your store does not stand out from your competition, why are people going to choose you over the others? Through the years, it has been my experience and observation that stores with a diverse selection of types and species of fish - draw the most customers. So - I present a short synopsis of the major groups of freshwater fish and why it is important to know their interrelationships and salability. There will be a handout to follow during the talk.