February 26-28, 2020 Orange County Convention Center Orlando, FL PRODUCED BY:
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

Global Pet Expo Seminars

 

Brought to you by: 

Global Pet Expo Academy is 
sponsored by:

 



This year’s Global Pet Expo Academy brings you 46 hours of first-class educational programs that you and your staff can attend for FREE. Each session is designed to deepen your knowledge and put your business on the road to success in 2020 and beyond.

Every Global Pet Expo Academy session is jam-packed with useful tips and expert advice from the experiences of today’s most successful retail educators. You’ll learn what works—and what doesn’t—from real-world examples and in-depth case studies. You’ll pick up hundreds of best practices you can put into action immediately and for years to come. And you’ll find out about dozens of no and low-cost apps and online tools that you can use to boost your bottom line. 


Expert Instructors
Our instructors include many of pet retailing’s best-known and most-admired authorities in marketing, merchandising, operations, finance and technology. Click here to learn more about the speakers. 


How to Attend the Seminars
All Global Pet Expo Academy sessions are FREE. Attend as many as you choose at no cost to you. Seats are available on a first-come, first-served basis. No pre-registration is required. 

**Please note that registration for entrance into Global Pet Expo must be done separately. Please click here to register for the trade show.


 

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  • Tuesday, February 25, 2020
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    It's All Fun and Games: Selling Skills Made Fun

    academy seminarsTuesday, February 251:30 PM - 4:30 PM W204C

    Tom Shay, Profits Plus Solutions

    Every pet retailer with employees has had these problems; people who cannot sell; people who cannot have their register tally correctly; people who make no effort to participate in the tasks of the store. Unfortunately, most retailers have tried repeatedly to tell employees what they want to happen without getting the desired results. 

    Attend this pre-show afternoon session and we will show you proven ways that will help you get the results you want. Bring your staff too as we will show them how to improve their skills while you learn how to teach others how to make selling effective and fun!

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    Pet Store Manager & Operations Training

    academy seminarsTuesday, February 251:30 PM - 4:30 PM W204A

    Chris Miller, Pacific Store Designs

    This workshop is designed to assist the small to medium size pet retailer in sourcing ways to enhance their “Retail IMPACT” in today’s ultra-competitive retail pet marketplace. Your trainer, Chris Miller, specializes in retail stores, having designed, consulted, and built well over 3500+ stores in the last 39 years. Chris’ experience in all walks of retail life will lend literally hundreds of new ideas from store design, interior fixturing, visual merchandising, and staff training that workshop attendees will be able to take back and implement in their store immediately!

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    Turn Your Social Media into A Sales Machine

    academy seminarsTuesday, February 251:30 PM - 4:30 PM W203B

    Lynn Switanowski, Creative Business Consulting Group

    Building meaningful social connections with your pet business customers—along with their trusted circles—can help drive loyalty and even revenue. But is your business ready to capitalize on the social commerce opportunity?

    Join us for this pre-show session where you’ll learn and then create an action plan for your pet business to grow sales in 2020 using social commerce as another sales tool! You’ll learn:
    • What social commerce means and how it’s changing the selling landscape for your pet business
    • How this high-impact trend can give your pet business access to a growing (and deeply connected) customer base
    • Strategies to make your pet business the center of consumer conversations
    • Develop a social selling plan that your pet business can implement at home

    Spend the time with us before the show to grow a business and marketing strategy that your customers will love and that is sure to grow sales in 2020 and beyond!

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  • Wednesday, February 26, 2020
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    Mini Session: Making the Most of Your Trade Show Time

    academy seminarsWednesday, February 269:30 AM - 9:45 AM New Products Showcase

    Phil Chang, Retail Phil
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    Mini Session: Stop “Dumbing It Down” and Start Encouraging Employees to Think

    academy seminarsWednesday, February 269:50 AM - 10:05 AM New Products Showcase

    Tom Shay, Profits Plus Solutions
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    Store Design Ideas for Pet Stores

    academy seminarsWednesday, February 2610:00 AM - 11:15 AM W204A

    Chris Miller, Pacific Store Designs

    Learn advanced design ideas using upscale lighting, colors and finishes, signage and graphics, ceiling affects, design textures, flooring, feature display ideas, sound, environmental aroma, and space allocation. Hear multiple design secrets to keep customers in your store longer, and conclude the session with tips on costing and budgeting for higher return on investment (ROI).

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    The Best Buyers Do These 5 Things

    academy seminarsWednesday, February 2610:00 AM - 11:15 AM W203B

    Dan Jablons, Retail Smart Guys Inc.

    Buying for retail is not easy. There is a lot to analyze, watch, and do! In this informative seminar, Dan Jablons of Retail Smart Guys will reveal what the best buyers in the industry do to improve sales, create more cash, grab market share, and increase profitability.

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    Their Life, Their Style, Their Store

    academy seminarsWednesday, February 2610:00 AM - 11:15 AM W204C

    Curt Jacques, West Lebanon Feed & Supply

    If you are like the average retailer, you are inadvertently giving away your profits every day. Item and price advertising spending in traditional and social media is expensive and gives away margins and dollars. This profit increasing session uses a free calculator from the Profits Plus website illustrating how a small change in your marketing can protect your margins and increase the number of transactions and customers in your business.

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    Mini Session: Landscape for Pet Food: Grains, Ancient Grains, Grain Free

    academy seminarsWednesday, February 2610:10 AM - 10:25 AM New Products Showcase

    Amy Kerr, SPINS LLC
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    Bath Club Membership: Why You Need One NOW!

    academy seminarsWednesday, February 2611:30 AM - 12:45 PM W204A

    Leel Michelle, Bow Wow Dog Bakery

    If you own a Grooming Salon or Grooming Department, adding a Bath Club Membership to your list of services is one way to increase your income with little to no expense. In this seminar learn how you can turn your clients into your best advocates by inviting them to take advantage of a monthly Bath Club Membership. Adding a Bath Club Membership brings in extra income, helps with monthly Grooming appointments, and gives your clients an opportunity to buy more retail merchandise in your store! Hear best practices and pro tips to avoid program mistakes and to increase your bottom line.

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    Data to Lead the Pack: How Retailers Can Leverage the Power of Data

    academy seminarsWednesday, February 2611:30 AM - 12:45 PM W204C

    Amy Kerr, SPINS LLC

    Consumers are empowered with more information than ever before and are looking for personalized product offerings for the needs of their pets - making way to a new era of
    attribute-driven buying behavior. For pet retailers trying to navigate these nuanced shopper motivations, there’s a lot to consider in order to appeal to these consumers, including label language, third-party certifications, ingredient choices, nutrition, and more. Understanding your pet parents’ desires and behaviors is critical to informed business and growth strategy. Learn how retailers can use data to enhance the shopper experience, stock shelves smarter and better meet the needs of pet parents, plus how to leverage data to capitalize on growing their business by getting ahead of innovation.

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    Stop Giving Away Your Profits

    academy seminarsWednesday, February 2611:30 AM - 12:45 PM W203B

    Tom Shay, Profits Plus Solutions

    If you are like the average retailer, you are inadvertently giving away your profits every day. Item and price advertising spending in traditional and social media is expensive and gives away margins and dollars. This profit increasing session uses a free calculator from the Profits Plus website illustrating how a small change in your marketing can protect your margins and increase the number of transactions and customers in your business.

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    Mini Session: Apps Away! Business Apps Your Should Be Using

    academy seminarsWednesday, February 2612:00 PM - 12:15 PM New Products Showcase

    Lynn Switanowski, Creative Business Consulting Group
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    Mini Session: Get More Cash Out of Your Business by Doing These THREE Things

    academy seminarsWednesday, February 2612:20 PM - 12:35 PM New Products Showcase

    Dan Jablons, Retail Smart Guys Inc.
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    Mini Session: Customer Service Survival Skills

    academy seminarsWednesday, February 2612:35 PM - 12:50 PM New Products Showcase

    Amy Castro, Triad Communications, LLC
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    Pump Up Your Marketing with the "Cool" Factor

    academy seminarsWednesday, February 261:30 PM - 2:45 PM W204A

    Leel Michelle

    Learn how making your business “cool” and employing “fomo” (fear-of-missing-out!) can turn your clients into a social media marketing machine! You’ve got a beautiful store, top notch services, and the best product selection. Now all you need is...buzz! In this seminar, see how you can make small changes to your business to create the BUZZ your store needs.

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    Put Your Best Staff Forward: How to Hire, Train & Fire

    academy seminarsWednesday, February 261:30 PM - 2:45 PM W203B

    Dan Jablons, Retail Smart Guys Inc.

    Finding, developing, and keeping a great sales staff is one of the most challenging elements of running a retail store. What are today’s successful retailers doing to get the best staff that help achieve great sales and great relationships with customers? Dan Jablons of Retail Smart Guys will show you the secrets to getting the dream team on your floor.

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    Your Customers Are Telling You HOW to Succeed

    academy seminarsWednesday, February 261:30 PM - 2:45 PM W204C

    Curt Jacques, West Lebanon Feed & Supply

    Are you stopping to listen and consider how the buying behaviors of your customers are changing? Are you willing to do what it takes to evolve and adapt to their requests? If so, you might just find a whole new type of loyalty and success. Discussing the imperative value of intentionally setting aside time and resources to open up dialogue with your customers, track their trends, and stay ahead of new market forces that are affecting changes in your market. Utilize simple tools and strategies to track buying behavior and capitalize on client relationships in order to develop a more intuitive action plan for acquiring and keeping customers.

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    Doing Things in an Instant #allthingsInstragram 2020

    academy seminarsWednesday, February 263:00 PM - 4:15 PM W203B

    Lynn Switanowski, Creative Business Consulting Group

    Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, and real business goals can be achieved. Are you using IG as a pivotal piece of your pet business marketing? If not, NOW is the time!

    Join us for this #allthingsinstagram session and walk away with the tools and tactics you will need to have an IG page that gets engagement and attention from your pet business customers! Attendees will learn:

    • Lessons to maximize the effectiveness that lead to sales —thru IG and back at the store
    • Learn how to use the latest IG tools to make your posts seen by more people more often
    • Learn how to use IG Stories to sell products/services for your pet business

    Join us for this session and you’ll walk away with access to the know-how and the tools to create, plan and implement content for your Instagram page that will connect with your customers on a daily basis!

     

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    Feline Nutrition Truths

    academy seminarsWednesday, February 263:00 PM - 4:15 PM W204A

    Dr. Susan Little, Hill's Transforming Lives

    Dr. Susan Little, famous cat veterinarian, Purr Podcast host and author of two feline textbooks, will talk about how nutrition is important for feline health. Her lectures are fun, informative and based on nutritional truths that might just debunk a few of the ideas you've likely read online.

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    Top Trends in Natural & Pet Specialty

    academy seminarsWednesday, February 263:00 PM - 4:15 PM W204C

    Amy Kerr, SPINS LLC

    From CBD to grain-free to alternative proteins - the pet industry is in a state of change as families place emphasis on the types of products they buy to fuel their furry or scaly kids. The natural and specialty pet market has adapted human health and wellness trends, driving innovation in pet products now more than ever. Join pet industry expert, Amy Kerr of SPINS for an overview of how pet innovation manifests in the marketplace, including hot functional ingredients in pet food, treats and wellness care segments, plus how natural and organic pet products stack up against conventional items.

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  • Thursday, February 27, 2020
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    Mini Session: A Month of Video Content You Can Shoot with Your Phone!

    academy seminarsThursday, February 279:50 AM - 10:05 AM New Products Showcase

    Nancy Hassel, American Pet Professionals
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    Coaching Your Employees to Greatness

    academy seminarsThursday, February 2710:00 AM - 11:15 AM W204C

    Amy Castro, Triad Communications, LLC

    What does it take to keep great employees motivated and average employees striving to improve? Coaching, that’s what! In this workshop, you’ll learn key skills for knowing when to coach, how to provide positive feedback, and how to redirect poor performance with performance improvement feedback. In this fun, interactive, and information-packed program, Communication and Customer Service Expert Amy Castro will share tips, tools, and techniques for getting top performance from your “best in show” employees and how to get poor performers back on track.

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    Email is Not Dead: The #1 Driver of Retail Sales is Still Email Marketing

    academy seminarsThursday, February 2710:00 AM - 11:15 AM W204A

    Candace D'Agnolo, Pet Boss Nation

    Did you know that according to the Direct Marketing Association, for every dollar you invest in email, you get $4 back!? And if you unsubscribe rate is less than 2% - you're not annoying anyone. That's GREAT news, however, it's not just about sending a random email once a month or every other week. It's about constant, consistent and targeted emails. In this session, we'll show you a variety of email concepts from opt-ins and nurture sequences, to sales funnels and weekly newsletters, and exactly the data that you should track from your customers.

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    Update on Dilated Cardiomyopahy (DCM)

    academy seminarsThursday, February 2710:00 AM - 11:15 AM W203B

    Dana Brooks, Pet Food Institute

    Dana Brooks, president and CEO of the Pet Food Institute (PFI), provides an update on FDA's investigation into dilated cardiomyopathy (DCM) and any possible relation to diet. What do the current available facts mean for pet food makers, retailers, and stakeholders across the entire pet sector?

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    Mini Session: Add a Dog Birthday Collection to Garner New Clients

    academy seminarsThursday, February 2710:10 AM - 10:25 AM New Products Showcase

    Leel Michelle, Bow Wow Dog Bakery
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    Hemp & CBD for Animals: History, Status & What You Should Know

    academy seminarsThursday, February 2711:30 AM - 12:45 PM W203B

    Bill Bookout, National Animal Supplement Council

    Products containing hemp and CBD are the hottest in the industry right now, with new product announcements hitting our news feeds daily. But significant misunderstanding exists around the status of these types of products, as well as risk assumed by both the supplier and the retailer. This presentation provides an overview of the landscape since the passing of the 2018 Farm Bill, and a status update on this dynamic and inconsistent business and regulatory environment. Should you get in now? Should you wait? What are the risks, what does the future look like, and how can you help?

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    How to Find Your Voice in a Crowded Pet Industry

    academy seminarsThursday, February 2711:30 AM - 12:45 PM W204A

    Nancy Hassel, American Pet Professionals

    Learning how to find your voice and express it in a way that will attract people to you and your pet establishment is a challenge for many pet retail store owners. Many of us come into the pet industry because of our love of pets but may be shy or unsure of how to get our ideas and voice heard without imposter syndrome creeping its way into our heads. Your pet parent audience is not as engrossed in the industry as we are – and they are looking for your expertise, guidance, and information. This seminar will give you ideas and ways to use your voice whether it is in person at your store, in an educational session, on live video and more.

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    Pet Store Pro Panel: Employee Training Tools to Build a Winning Team

    academy seminarsThursday, February 2711:30 AM - 12:45 PM W204C

    Pet Store Pro

    Do you struggle with training and motivating employees? Are you frustrated by the time it takes to train new hires and encourage veteran employees to grow? In this panel session, learn more about how independent retailers are using Pet Store Pro's online training program to build skills, wow customers, and increase sales. Hear best practices for implementing an effective training program, motivating employees, and incentivizing. This panel of Pet Store Pro super-users will share their tips and tricks to maximize the power of this free, online employee training tool.

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    Mini Session: Display Ideas for Pet Stores

    academy seminarsThursday, February 2712:00 PM - 12:15 PM New Products Showcase

    Chris Miller, Pacific Store Designs
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    Mini Session: Facebook Groups: A Free Customer Tool at Your Fingertips!

    academy seminarsThursday, February 2712:20 PM - 12:35 PM New Products Showcase

    Candace D'Agnolo, Pet Boss Nation
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    Mini Session: FUELING INNOVATION: Simple Trade Show Strategies to Help Launch Your Next Big Idea

    academy seminarsThursday, February 2712:40 PM - 12:55 PM New Products Showcase

    Curt Jacques, West Lebanon Feed & Supply
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    Learn How to Build a Great Experiential Moment AND Make Money at It

    academy seminarsThursday, February 271:30 PM - 2:45 PM W204C

    Phil Chang, Retail Phil and Kenny Vannucci, CarDan Marketing & Consulting Services

    Everyone is talking about experiential marketing. In this session, start with your in-store (virtual or brick and mortar) experiential opportunities and learn how to build it with return on investment in mind. Surprise and delight for the consumer doesn't mean losing money for you the retailer. Learn how to build a great experiential moment and make money at it.

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    Pet Business Panel: Winning Secrets from the Retail Excellence Awardees

    academy seminarsThursday, February 271:30 PM - 2:45 PM W203B

    Mark Kalaygian, REA Retailer Panel

    Each year, the organizers of Global Pet Expo and Pet Business magazine partner to honor stand-out pet specialty retailers with the Retailer Excellence Awards. Come hear past winners as they reveal their secrets to success and provide practical advice that attendees can easily implement in their own stores to drive sales and build a deeper connection with the communities they serve. Moderator, Mark Kalaygian, is Publishing Director & Editor-in-Chief of Pet Business magazine.

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    The Customer Experience Edge

    academy seminarsThursday, February 271:30 PM - 2:45 PM W204A

    Amy Castro, Triad Communications, LLC

    According to a Packaged Facts 2018 survey of U.S. pet owners, 37% of online pet shoppers say they're buying pet products online more than they used to, and 14% have made a purchase within the last seven days. The big-box stores continue to grab giant shares of U.S. pet owners' business while the independent, hard-working, hometown retailers clamor to compete with these giants. The key to business success for any retailer is to give customers something they can't get elsewhere: education, information, and an experience that keeps them Labrador Loyal! In this fun, interactive, and information-packed session, communication and customer service expert, Amy Castro, will share the top 7 things independent pet industry professionals can do to keep customers coming back again, and again and again!

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    80/20 Rule: Optimize Your SKU Lineup and Put Money Back to Work for You

    academy seminarsThursday, February 273:00 PM - 4:15 PM W204C

    Kenny Vannucci, CarDan Marketing & Consulting Services

    Do you know if you have enough SKUs in your assortment? How do you know when you have too many? In this session, learn to do a proper sku assessment and find some dollars in your lineup to be able to get the best return on your investment. Figure out what to do with low turning sku’s, and when and how to get out of SKUs that you’ve invested in. This is a hand’s on session - recommended that retailers bring their sku assortment to maximize this session.

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    Feline Nutrition Truths

    academy seminarsThursday, February 273:00 PM - 4:15 PM W204A

    Dr. Susan Little, Hill's Transforming Lives

    Dr. Susan Little, famous cat veterinarian, Purr Podcast host and author of two feline textbooks, will talk about how nutrition is important for feline health. Her lectures are fun, informative and based on nutritional truths that might just debunk a few of the ideas you've likely read online.

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    The Highs and Lows of Stocking Hemp and CBD Supplements (with Retail Panel)

    academy seminarsThursday, February 273:00 PM - 4:15 PM W203B

    Bill Bookout, National Animal Supplement Council

    As a pet industry retailer, your objective is to provide products that meet/exceed customer expectations so they will return and buy the product again, and to leverage the return visit so they buy other products AND tell their friends, helping you acquire new customers. Whew! This panel of leading retailers will provide their direct experiences with stocking and selling hemp and CBD products, with lessons on what to do, what to avoid, and questions they wish they had asked prior to brining the products in. Bill Bookout will moderate this panel and facilitate a Q&A session.

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  • Friday, February 28, 2020
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    How Your Pet Business Can Stand Out from the Competition!

    academy seminarsFriday, February 2810:00 AM - 11:15 AM W203B

    Nancy Hassel, American Pet Professionals

    There are many ways in which your business can be the go-to place in your town or city – but are you set in your ways or not willing to try something new? Instead of worrying about what everyone else is doing or those online retailers, this seminar will give you: many ideas, ways to execute those ideas, and tools to be your own competition.

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    Want to Succeed? Be Different!

    academy seminarsFriday, February 2810:00 AM - 11:15 AM W204A

    Pam Mitchell, Pets + Panel

    Winners from the Pets+ America’s Coolest Stores contests share how they found success by going beyond what customers expect from a pet business. Hear how creating a unique outside-the-box business model can differentiate your business from your competitors. Among the panelists will be Leib Dodell, co-owner of Bar K in Kansas City, MO, and Angela Pantalone, owner of Wag Central in Stratford, CT. Both have tackled verticals even outside their industry. Moderated by Pamela Mitchell, Pets+ Senior Editor.

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    A Marketing Plan - Not Just Social Media

    academy seminarsFriday, February 2811:30 AM - 12:45 PM W203B

    Phil Chang, Retail Phil

    Wondering what to do with all the social media and content you’ve been building? Social media is but one portion of a bigger marketing plan. Marketing plans should ultimately result in conversions to increased sales. This session looks at the components of a marketing plan, and how to build a bigger program. Bring your marketing plan to this session to see where the gaps are and let Phil show you how to create a more effective strategy.

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    Three Pillars to a Thriving Pet Business

    academy seminarsFriday, February 2811:30 AM - 12:45 PM W204A

    Candace D'Agnolo, Pet Boss Nation

    Discover the three pillars that make pet businesses across the country successful (it’s really the foundation that holds the rest of the house up). No matter if you’re a newbie or a seasoned pet pro, when you focus on these pillars it will help you get clear on where your opportunities are, help you build relationships critical to your success, and it will make you, the leader and visionary of your company, stronger. We all want quick fixes, but empires aren’t built overnight! Take these concepts seriously and you’ll be on your way to building YOUR Empire!

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