March 20-22, 2019 Orange County Convention Center Orlando, FL PRODUCED BY:
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

Global Pet Expo Seminars

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Global Pet Expo Academy is 
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Why You Should Attend

Global Pet Expo Academy offers FREE educational seminars on the latest trends and best practices for building and growing a pet business. Expert presenters will cover a broad range of topics, including marketing, merchandising, customer service, human resources, employment law, management, and more. 

Practical Know-How

Every Global Pet Expo Academy session is jam-packed with useful tips and expert advice from the experiences of today’s most successful pet retailers. You’ll learn what works—and what doesn’t—from real-world examples and in-depth case studies. You’ll pick up hundreds of best practices you can put into action immediately and for years to come. And you’ll find out about dozens of no and low-cost apps and online tools that you can use to boost your bottom line.

Expert Instructors

Our instructors include many of pet retailing’s best-known and most-admired authorities in marketing, merchandising, operations, finance and technology. Click here to learn more about the speakers. 

**Please note that seminar registration does NOT automatically register you for a badge for Global Pet Expo. Registration for entrance into the trade show must be done separately. Please click here to register for the trade show.


How to Attend the Seminars

All Global Pet Expo Academy sessions are free. Attend as many as you choose at no cost to you. Seats are available on a first-come, first-served basis. No pre-registration is required. 


 

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  • Tuesday, March 19, 2019
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    Getting "Clicked Minded" Customers to Shop in Your Brick and Mortar Store

    academy seminarsTuesday, March 191:00 PM - 4:30 PM Room W204A

    Lynn Switanowski, Creative Business Consulting Group
    For the first time in history Generation Y are the largest group of pet owners, according to the 2017-2018 APPA’s National Pet Owners Survey. In fact, combined with Gen X, they make up more than 62% of all pet owners today! What does this mean for your pet business? That your job is to convert younger, digitally connected consumers from online sources into your store. It’s easily achievable, once you realize this sector has very different expectations for how pet retailers should gain their attention, loyalty and business. This important pre-show session imparts the 411 on what younger digital customers expect.
     
    You’ll understand how pet shopping has changed, what customers currently prioritize, and when today’s pet owners expect to have interactions with pet retailers. Ingenious techniques and simple tactics will maximize engagement, increase loyalty and drive sales to your business: this is where you can take advantage of technology to help you maintain a competitive edge.
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    Power Merchandising 1 & 2

    academy seminarsTuesday, March 191:00 PM - 4:30 PM Room W203B

    Chris Miller, Pacific Store Designs
    Merchandising guru Chris Miller inspires business growth in this detailed program featuring two backto-back sessions building from basic to advanced merchandising techniques. In part one, you’ll get savvy with the innovative “Ten Commandments of Merchandising,” correct end cap merchandising and tips to trigger impulse purchases. Master how to manage informational signage in your store, plus additional store design insights. In part two, Chris will share advanced visual merchandising techniques, lighting design tips for pet stores, plus 10 secrets to make your store more impactful. You’ll receive world-class guidance on how to plan visual intent and put it into action. Upskill your best use of props like mannequins and stuffed animals to trigger impulse purchases, plus do’s and don’ts for creating irresistible window displays.
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  • Wednesday, March 20, 2019
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    Marketing & Sales Strategy For Your Business

    academy seminarsWednesday, March 209:00 AM - 10:15 AM W204A

    Beke Lubeach, Dog Bone Marketing Solutions
    Understand customer segmentation to best define your customer base, plus fine-tune your marketing budget for maximum impact! Every customer is unique, so your marketing efforts need to be uniquely tailored. Pinpoint the best way to reach small, specific groups with messages that deliver maximum impact. It’s simple, learnable, and the payoff is more bang for your marketing buck! Key takeaways from this session include: 1) HOW to segment your business, 2) WHERE to focus your efforts to realize the most business impact, and 3) THEN to make more money!
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    The Leadership Wisdom of Dogs: How To Get A Leg Up At Work

    academy seminarsWednesday, March 209:00 AM - 10:15 AM Room W203B

    Krissi Barr, Barr Corporate Success
    Leadership lessons from dogs? Woof yes! Leadership qualities and how you lead your team are vitally important to your success. This is an opportunity to unleash yourself, learn some new tricks and get a leg up at work. Drawn from her new book The FIDO Factor, Krissi Barr will make you laugh and also think as she reveals the leadership wisdom our four legged friends can teach business professionals. Superior leaders, like great dogs, exhibit four key traits: 1-they are Faithful to their pack, 2-Inspirational to their teammates, 3-Determined to succeed and 4-Observant of their surroundings. By drilling down into each “FIDO factor,” you’ll discover new ways to upgrade your leadership quotient. Don’t let the cuddly premise fool you: This is a serious presentation filled with proven, practical leadership ideas that galvanize success in work and in life. The dog angle just makes it a lot more fun!
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    Mini Session: –It’s All About the Apps!

    academy seminarsWednesday, March 209:30 AM - 9:45 AM New Products Showcase

    Lynn Switanowski, Creative Business Consulting Group
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    Mini Session: – Boss Your Instagram in 15 Minutes or Less!

    academy seminarsWednesday, March 209:45 AM - 10:00 AM New Products Showcase

    Candace D’Agnolo, Pet Boss Nation
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    Getting Closer to the Customers at Your Pet Store: Ways to Enhance Customer Loyalty in 2019

    academy seminarsWednesday, March 2010:30 AM - 11:45 AM Room W204A

    Lynn Switanowski, Creative Business Consulting Group
    You may be great at getting a customer into your pet store one time—but have you built a business that surprises, delights and consistently meets their needs? That’s another thing altogether. Attend this session and learn the top 15 ways to increase customer loyalty, make them actively look forward to coming back, and inspire customers to recommend your business to friends and colleagues. Join us for this feel good—and make your customers feel even better–session and get ready for your customer connections to grow like bunnies in 2019 and beyond!
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    Mini Session: – Trade Secrets: What are Other Retailers Doing to Be Successful?

    academy seminarsWednesday, March 2012:00 PM - 12:15 PM New Products Showcase

    Dan Jablons, Retail Smart Guys Inc.
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    Mini Session: – The Value of Store Design!

    academy seminarsWednesday, March 2012:15 PM - 12:30 PM New Products Showcase

    Chris Miller
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    Email is Not Dead: The #1 Driver of Retail Sales is Still Email Marketing

    academy seminarsWednesday, March 201:00 PM - 2:15 PM Room W204A

    Candace D’Agnolo, Pet Boss Nation
    Does that title shock you? Well, it’s true! The Direct Marketing Association reports that for every dollar you invest in email, you get $4 back!! And if your unsubscribe rate is less than 2%, you’re not annoying anyone. That’s even more shocking! However staggeringly profitable email marketing is, however, it’s not about sending a random email once or twice a month: It’s about constant, consistent, useful and targeted emails. In this session you’ll embrace a variety of email concepts, from opt-ins and nurture sequences to sales funnels and weekly newsletters, and leave with ideas for (plus an entirely new appreciation of) the humble + profitable “send” button.
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    Get the Right Things Done: The Par Strategy

    academy seminarsWednesday, March 201:00 PM - 2:15 PM Room W203B

    Krissi Barr, Barr Corporate Success
    Getting the right things done. Sounds simple, doesn’t it? All too often, people find themselves stuck doing things unconnected to the goals they want—or need—to accomplish. Given today’s rapidly changing business climate, many retailers find themselves just trying to catch up. When it happens to you–and it will—the question is, “Will you be able to pull your team together, overcome the challenges and implement the plans that drive your company’s success?” This fast paced and example-filled session focuses on the 3 PAR tools from Krissi’s book Plugged—Dig Out and Get the Right Things Done. Attendees will leave energized and motivated to identify their most important priorities, embrace and adapt to change, and responsibly take ownership of actions and leadership.
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    Marketing with a Cause

    academy seminarsWednesday, March 202:30 PM - 3:45 PM Room W203B

    Beke Lubeach, Dog Bone Marketing Solutions
    The pet industry devotes itself to providing product and service solutions that offer our furry family members the best quality of life possible. Partnering your business with a non-profit organization focused on helping people and pets benefits everyone! Bone up on how to find the right non-profit partner and build programs to raise awareness for your business, while assisting a worthy cause in the process. Business partnerships come in many forms, but finding the right business partners can be challenging: This session clarifies what makes a good partnership, and how to find the right one for your business. We’ll discuss how to get your partnership off to a flourishing start that continues to benefit as the company grows.
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    Store Design Secrets for Pet Stores

    academy seminarsWednesday, March 202:30 PM - 3:45 PM Room W204A

    Chris Miller, Pacific Store Designs
    Is your store in need of a facelift? Are your sales lagging? Is your store culture lackluster with low enthusiasm?
    Here’s where we spill the secrets of how to remodel and still put money in your pocket. In this session, businesses learn how traffic flow increases sales, plus all about space planning, aisle sizes, and fixtures that work for you. Get inspired by the colors and finishes that set the buying mood for your store, and embrace 10 space saving secrets to get more selling space in your store. Dive into a return on investment model payback analysis, see how long it will take—and what results to expect. Follow these must do’s and you’ll create your own formula for success!
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    Creative Old School Marketing to Lure Customers In!

    academy seminarsWednesday, March 204:00 PM - 5:15 PM Room W203B

    Nancy Hassel, American Pet Professionals
    In the last few years, Facebook and Instagram algorithms have upended merchandising, and many pet businesses have simply scrambled to keep up with these changes. Instead of worrying about if you can hit that 10k or 1 million mark on Instagram, this session will reinvigorate tried and true old school marketing techniques that lure customers right into your stores. These inspirational, energizing marketing tactics are cost effective, highly workable, and include real-world (not social media) strategies that will get your customers excited to be in your store vs. ordering online.
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    Open-to-Buy, Explained in Simple, Human Terms

    academy seminarsWednesday, March 204:00 PM - 5:15 PM Room W204A

    Dan Jablons, Retail Smart Guys Inc.
    You know many stores use Open-to-Buy—but do you know what it is, and how you can apply it to your store? Dan Jablons expertly walks you through the Open-to-Buy process, giving you a real and workable understanding of its terms, concepts and applications so that you can start implementing this powerful tool to pinpoint your purchases and preserve your cash flow.
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  • Thursday, March 21, 2019
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    How to Get Along with Difficult People (and Pets!) by Understanding Natural Behavioral Styles

    academy seminarsThursday, March 219:00 AM - 10:15 AM Room W203B

    Lorna Kibbey, Lorna Kibbey Leadership Solutions
    Are you searching for ways to improve the quality of your interactions with coworkers and customers? Lorna Kibbey explores the natural behaviors of pets and considers how those lessons apply to our human counterparts. You will learn about four basic personality styles that describe every person (and pet)! Come hear the story of the very sweet puppy Darla (a Brittany) and her dastardly brother Spanky (a Cocker Spaniel). Their tale will help you understand how to get along with people who make business—and life—difficult for you. This session will give you the keys to your own personal style, providing insights that immediately improve relationships at work and in life.
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    Pricing for Profit-Retail Strategies & Pricing Models to Maximize Every Transaction

    academy seminarsThursday, March 219:00 AM - 10:15 AM Room W204A

    Candace D’Agnolo, Pet Boss Nation

    You know your rent, your monthly payroll and maybe even your electric bill off the top of your head, but if your maximizing your initial mark up or paying close attention to certain strategies, you’re letting money walk out the door. In this session, I'll show you some pricing techniques to maximize profit potential and we'll review strategies to increase sales without spending anything on advertising!

    • • Psychology of Pricing
    • • Importance of Conversion
    • • Improving your Average Sale
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    What’s Your Time Worth? How to Value Your Time & Pare Down the Craziness.

    academy seminarsThursday, March 219:30 AM - 9:45 AM New Products Showcase

    Phil Chang, Retail Phil
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    How to Build a Treat Bar!

    academy seminarsThursday, March 219:45 AM - 10:00 AM New Products Showcase

    Leel Michelle, Bow Wow Beauty Shoppe
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    Feline Nutrition Truths

    academy seminarsThursday, March 2110:30 AM - 11:45 AM

    Dr. Susan Little, DVM, DABVP (Feline)

    Dr. Susan Little, famous cat veterinarian, PurrPodcast host and author of two feline textbooks will talk about how nutrition is important for feline health. Her lectures are fun, informative and based on nutritional truths that might just debunk a few of the ideas you've likely read online.

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    Get More Cash Out of Your Business By Doing Three Things

    academy seminarsThursday, March 2110:30 AM - 11:45 AM Room W203B

    Dan Jablons, Retail Smart Guys Inc.
    Want more cash? Of course you do! But how can you get more cash out of your business? Dan Jablons shares insights that reveal the three things that you can adjust in your business to free up significant dollars and improve your cash flow.
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    Like.Follow.Share

    academy seminarsThursday, March 2110:30 AM - 11:45 AM Room W204A

    Phil Chang, Retail Phil
    Stop being a mere user on social media and turn social platforms tools into powerful digital marketing strategies. In this session, pet business owners benefit from crucial insights into the art of creating platforms that build brand awareness, create demand, and drive sales. Blending social media with your marketing efforts can pay off with huge impact on your sale, your brand, and your equity—so don’t miss this essential how-to!
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    Mini Session: – Shred Some of Those Old Ideas!

    academy seminarsThursday, March 2112:00 PM - 12:15 PM New Products Showcase

    Tom Shay, Profits Plus Solutions
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    NEW! Pet Store Pro Power Session! Employee Training Made Simple

    academy seminarsThursday, March 2112:00 PM - 12:45 PM Room W204A

    Do you struggle with training and motivating employees? Are you frustrated with the time it takes to train new hires and encourage growth with your veteran employees? Are you taking advantage of all the tools out there to help you manage and train talent? Learn more about how independent pet retailers are using the Pet Store Pro online training resources to streamline their employee training and recoup valuable time. Hear best practices for implementing and managing the program, motivating employees to use the program, and incentivizing. This panel of Pet Store Pro super-users will share their tips and tricks to maximize the power of this free, online employee training tool.
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    Mini Session: – The Customer Service Pro: Six Traits of the Best of the Best!

    academy seminarsThursday, March 2112:15 PM - 12:30 PM New Products Showcase

    Lorna Kibbey, Lorna Kibbey Leadership Solutions
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    Grooming Boutique Merchandising

    academy seminarsThursday, March 211:00 PM - 2:15 PM Room W203B

    Leel Michelle, Bow Wow Beauty Shoppe
    In this indispensible session, an award-winning shop owner imparts premiere merchandising techniques and shares her proven acumen on proper product selection and placement. Discover the financial impact of product diversification within your salon, plus gain robust insights into how quantity purchases can improve your bottom line by increasing sales and attracting new customers.
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    How Public Relations Can Elevate Your Pet Business

    academy seminarsThursday, March 211:00 PM - 2:15 PM Room W204A

    Nancy Hassel, American Pet Professionals
    If you are running a pet business and your marketing plan includes advertising, posting on social media and sending out e-newsletters but does not include putting Public Relations in your arsenal—you are missing out on a stellar promotional opportunity! In this session we dive deep into simple, highly effective ways to spur the media to write about, interview and highlight you and your business. Learn tips on how you and your business can become the media’s go-to pet professional in your area any time they need to hear from an industry expert.
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    Want to Deliver Excellent Customer Service? It's Simple - Become a Better Boss!

    academy seminarsThursday, March 212:30 PM - 3:45 PM Room W203B

    Lorna Kibbey, Lorna Kibbey Leadership Solutions
    Are you looking for ways to bring out the best in your employees—and your customers? What are you doingto connect with each person in a way that includes, engages, and encourages them? In this session, we discuss three simple secrets you can use right away to make you a better boss, which means your employees and customers will all benefit! We explore specific things a business owner can do to develop staff into trustworthy, high-performing, independent, and happy employees. The goal is to realize the truly successful business owner’s insight: that bringing out the best in our employees lightens the load of being the boss.
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    What's Your Time Worth?

    academy seminarsThursday, March 212:30 PM - 3:45 PM Room W204A

    Phil Chang, Retail Phil
    What is your time truly worth? Can you calculate your value to your business and make better use of your time? When it comes to running a pet business, it’s a challenge to know when to do it yourself and when to let others take over. Learn the crucial steps to prioritizing and valuing your time so you can streamline your business and accelerate towards growth. Find out when to do it yourself, and when you should be delegating the work away. Come away from this session with a plan to build a better personal balance in your life—a plan that leads toward success on the best terms for you!
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    Games People Play: Selling Skills Become Fun

    academy seminarsThursday, March 214:00 PM - 5:15 PM Room W204A

    Tom Shay, Profits Plus Solutions
    In this highly interactive session, participants will take an active part in seven “games” which help sales people learn how to up-sell, add-on sell, and sell by benefits, instead of selling by features. This exciting solutions session is excellent for owners and managers as they learn how to motivate their staff to increase sales and profits, and is also a must-attend for any sales staff who wants to increase their sales skills.
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    Merchandising Success Panel: Store Design That Surprises

    academy seminarsThursday, March 214:00 PM - 5:15 PM Room W203B

    Panel: Leel Michelle, Bow Wow Beauty Shoppe, Trace Menchaca of Flying M Feed Co., and Ed Kazmarek, Urban Pooch
    A giant dog house serves as the grooming checkin desk. Vintage fridges keep gourmet pupcakes perfectly chilled. Murals infuse color and whimsy. A barn door delights as the base of a treat bar. Learn how to surprise and enchant customers with your store design and merchandising from this panel of award-winning retailers.
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  • Friday, March 22, 2019
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    Winning Secrets from Retailer Excellence Award Winners

    academy seminarsFriday, March 229:00 AM - 10:15 AM Room W204A

    Each year during Global Pet Expo, we honor excellence in pet retail through the Retailer Excellence Awards presented by Pet Business. Come hear from past winners as they reveal their secrets to success. This panel will pinpoint the success factors of each store that led to their award—with specific attention paid to the pivotal areas of marketing, sales and customer service.
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    Alexa is Playing Fair, and She is Playing to Win-How to Beat the Internet

    academy seminarsFriday, March 2210:30 AM - 11:45 AM Room W204A

    Tom Shay, Profits Plus Solutions
    Are there still advantages to people doing business locally? In this session, attendees examine what a local business offers a community when compared to the big box, chain store or mass merchant. We will discuss what the Internet does to make it so easy for customers to do business online instead of in the store, and divulge the weaknesses of the internet’s hold on the pet industry customer. Understanding the disadvantages of online shopping reveals a trove of opportunities a brick-and-mortar business can provide that the Internet simply cannot offer their customer.
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    Feline Nutrition Truths

    academy seminarsFriday, March 2210:30 AM - 11:45 AM

    Dr. Susan Little, DVM, DABVP (Feline)

    Dr. Susan Little, famous cat veterinarian, PurrPodcast host and author of two feline textbooks will talk about how nutrition is important for feline health. Her lectures are fun, informative and based on nutritional truths that might just debunk a few of the ideas you've likely read online.

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