American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

Global Pet Expo Digital Access Promotion/Marketing Toolkit

What Promotion Is Being Done to Attract Buyers?

Show Management has invested in an extensive, multi-channel marketing campaign to attract the right buyers to shop the booths at Global Pet Expo Digital Access.

  • Email outreach, with nearly 1 million impressions scheduled
  • Digital display advertising on the Google platform, Facebook, LinkedIn and Instagram
  • Search Engine Marketing to ensure interested buyers are finding your digital showcase
  • Wide distribution of a digital brochure to educate buyers and drive them to your booth
  • Media advertising in print and digital with leading industry publications
  • Matchmaking tools help you make qualified connections
  • All exhibitors will have access to the pre-registered buyers list as well as APPA’s invitation list so you can begin to schedule appointments before the show even begins

New! Custom Exhibitor Marketing Toolkit  Log in to the exhibitor Portal to access tools featuring tools you can use to promote your digital showcase to your customers and prospects – for FREE

  • Customizable web banners
  • Customizable PDF invitations
  • Official exhibitor badge/logo
  • Sample copy for emails and social posts

Now more than ever, it is important to stay connected. This three-day event will keep buyers focused and taking action – to fill your sales pipeline and jumpstart your recovery in 2021.