I've been coming to Global Pet Expo for a very long time. The pet industry is really large, but also very small. What this Expo provides for us is this incredible platform where we all come together, we share best practices, we learn from one another, we raise each other's games. It's really special to be able to do that with like-minded organizations across the globe.

The good thing is they're actually here to buy, unlike some other trade shows where people there kick tires and not sure about the industry, especially when you're traveling from far away, they're coming to learn about the brands, the products, and they really are coming to purchase.

The first year, we did a new product showcase, we also had a first-time product for us there, that was so helpful because so many people saw that and then specifically came to our booth.

I would highly recommend APPA to any new manufacturer. I really feel like this is the way that you are going to be able to grow your business, make connections, and take it to the next level.

This is the best show. Every manufacturer or sales rep, or anybody who wants to start their business, this is the show that they want to be around. This is the best show, I would say that we started our business with this. From day one.