PRODUCED BY:
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

Press Information & Registration

Update: Global Pet Expo Digital Access Announced for 2021

On December 15, 2020, Show Management announced that amid continued safety concerns resulting from the global pandemic, Global Pet Expo will be moving to a fully-digital experience in place of its live trade show for 2021. Global Pet Expo Digital Access will take place March 24–26, 2021--bridging the 2020 and 2022 live events.  Click here for the media advisory. 

Presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA),  Global Pet Expo Digital Access is the pet industry's premier digital event featuring the newest, most innovative pet products on the market today. This year, the event will be hosted on a user-friendly, interactive digital platform. Media will be able to search for products, explore the New Products Showcase, and connect with exhibitors to learn more about their company and showcases. Exhibitor showcases feature product videos, digital brochures, messaging functions, live video chat and appointment setting.

CLICK HERE for an overview of the key features of the digital platform, along with the schedule of sessions. Press will also have access to the new Global Learning Series, which will feature a keynote on the pet spending figures (March 24 at 12:00pm EDT), as well as a track specifically for market research. 

Online registration is live, and members of the media who have already successfully registered for Global Pet Expo 2021 will automatically be registered to attend the digital event.  Please read the following information about qualification before proceeding to the registration link.    


Press Credential Qualifications

Global Pet Expo provides press access to qualified media to cover the Show, however, media professionals must be able to prove their credentials to qualify. All credential requests are subject to approval by Show management. 

If you are not a credentialed journalist, please register as an Industry Visitor. For more information on Industry Visitor registration, contact cbonifati@americanpetproducts.org.

 


Who Qualifies for a Press Access?

Media accreditation is reserved for working journalists in print, broadcast and digital media on assignment or conducting research for established publications and media outlets. This includes reporters, editors and publishers. 

Global Pet Expo staff reserves the right to deny an applicant a press badge if sufficient credentials are not provided.

Print Media

  • Masthead from a current issue of a publication listing you as an editorial contributor.
  • Article published within the past three months with your byline.
  • Business card from your media outlet reflecting your editorial role.

Broadcast Media

  • Letter from the editor/producer on station/network letterhead or from a company email address that states you are covering Global Pet Expo on assignment.
  • Press photo ID from your media outlet.
  • Business card from your media outlet reflecting your editorial role. 

Digital Media/Bloggers

  • Masthead from a current issue of a consumer online publication or blog listing you as an editorial contributor. The site must be previously established, independent and regularly updated with original and current relevant news. 
  • Bloggers must have created new content within the past three months on topics related to the pet industry. Product giveaways and contests do not qualify. Bloggers may be asked to provide evidence from a data-tracking service (i.e. Compete.com or Google Analytics) that unique visitors exceed 5,000 per month. Blogs will be evaluated on a case-by-case basis.
  • YouTube channels must have created new content within the past six months on topics related to the pet industry. YouTubers must provide evidence from a data-tracking service (i.e. Google Analytics) demonstrating a minimum of 500,000 average monthly views.
  • All bloggers are subject to review and are evaluated on a case-by-case basis. Approval by Global Pet Expo Show Management is at their discretion

Freelancers & Video Production Companies

  • Letter from the editor/producer on station/network letterhead or from a company email address that states you are covering Global Pet Expo on assignment.
  • Proof of regular freelance journalism activity. (published/broadcasted within the past four months)
  • Business card reflecting editorial role. 

Social Media Influencers

  • Minimum following of 5,000 followers
  • Must publish quality content  
  • Influencers are encouraged to include their social media key performance indicators
  • All influencers are subject to review and are evaluated on a case-by-case basis. Approval by Global Pet Expo Show Management is at their discretion

 


Who Does Not Qualify as Press?

  • Bloggers with less than 5,000 unique visitors per month (additionally, all blogs are evaluated on a case-by-case basis).
  • Freelancers who have not published or broadcast stories related to the pet industry in the past year and do not have a letter of assignment for Global Pet Expo.
  • Facebook, Twitter, personal blogs, forums, communities and user groups that Show Management does not deem appropriate (additionally, all influencers are evaluated on a case-by-case basis). Social media accounts and newsletters tied to product or service providers would also not qualify.
  • Production/film crews/photographers hired to film an exhibitor at Global Pet Expo (must register through exhibitor).
  • Friends and family of journalists.
  • Sales, marketing and advertising executives and other non-editorial media staff.
  • Company presidents, general managers, industry consultants, and public relations professionals (agency or company based), writers for company newsletters and websites.
  • Anyone whose principal purpose for attending Global Pet Expo is, in our judgment, for reasons other than covering it as working news media. Global Pet Expo officials reserve the right to deny press credentials.

 


Registration Approval

Approval for press credentials is contingent upon receiving the above-mentioned information along with your registration submission. A history of being registered previously for Global Pet Expo does not guarantee approval or waive the accreditation requirement. Misconduct or misrepresentation of position and/or publication/news organization may result in loss of press credentials and jeopardize future attendance.   

We reserve the right to modify this policy without public notice and to revoke previously issued Global Pet Expo accreditation/registration at any time.

 


 Show Rules

  • Solicitation of exhibitors by press is strictly prohibited. Press found soliciting exhibitors will lose their press credentials.
  • All press must be age 18 or older.
  • Click here for complete list of Show Rules.

→REGISTER HERE←