PRODUCED BY:
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

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April 15, 2021

Contact:
Mackenzie Smith
msmith@fwv-us.com
(877) 703.3824 x106

Thousands of Pet Industry Professionals Participate in First Ever Global Pet Expo Digital Access

American Pet Products Association and Pet Industry Distributors Association Release Attendance Numbers from March Event



 

STAMFORD, CONN. (April 15, 2021) – Officials from the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) have announced attendance and participation figures of buyers and exhibitors from Global Pet Expo Digital Access. Over the course of three days, the online-only premier industry event reported 282 exhibiting companies with 1,976 unique exhibitor users and 3,884 active buyers on the platform, including 1,046 first time buyers. 

“After an extremely challenging year, we were encouraged by the number of participants in this year’s online-only event, and by how engaged and active they were,” said Andy Darmohraj, EVP and COO of APPA. “We even saw an increase in international attendance, with a total of 80 countries taking part this year. This reinforces what the data is already telling us: the future is bright for our industry, and we are already looking forward to seeing everyone in-person at the 2022 Global Pet Expo.” 

During the event, participants networked, previewed new products from the 282 exhibitors, and learned about the historic milestone the pet industry hit during the State of the Industry keynote from Steve King, APPA President & CEO and Celeste Powers, President of PIDA. Top tier media outlets including FOX Business, The New York Times, Yahoo! Finance and multiple pet/vet trade publications covered the news that sales exceeded $100 billion for the first time in the history of the national pet industry. 

Although attendees were unable to gather in person this year, they still had the opportunity to explore business-focused sessions and learn about industry trends during the Global Learning Series sessions. Half of the sessions received more than 100 unique views, and the two keynote speeches had a combined total of 1,500 unique clicks. 

“Our educational, business-focused sessions are traditionally one of the most beneficial aspects of Global Pet Expo because they give attendees exclusive access to experts that can speak to topics ranging from industry trends and opportunities to advice on how to improve their businesses and create a more inclusive workplace environment,” said Celeste Powers, President of PIDA. “We are pleased so many attendees took full advantage of this year’s sessions.”           

Additional attendee engagement metrics on the online event platform included:

  • 1.3 million unique pageviews
  • 110,000 profile views
  • 34,600 network connections made
  • 18,600 online showroom visits
  • 16,000 products favorited
  • 4,500 social posts via the community feed
  • 15,000 messages sent within the platform
  • 200 average sales leads per exhibitor 

Global Pet Expo 2022 will take place in person at the Orange County Convention Center in Orlando, Fla., on March 23-25, 2022. The event is open to independent retailers, distributors, mass-market buyers, media and other qualified professionals. It is not open to the general public. For more information, visit globalpetexpo.org.

 

ABOUT GLOBAL PET EXPO

Global Pet Expo, the pet industry’s premier event, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2021 Digital Access event featured 282 exhibitors and 1,976 unique exhibitor users. Additionally, there were 3,884 active buyers on the platform, including 1,046 first time buyers. Participants from 80 countries attended the show. Global Pet Expo 2022 will be hosted in person at the Orange County Convention Center in Orlando, Fla., on March 23-25, 2022. The event is open to independent retailers, distributors, mass-market buyers, media and other qualified professionals; it is not open to the general public. For more information, visit GlobalPetExpo.org and follow us on Facebook, Instagram, LinkedIn, Twitter and YouTube. 

ABOUT THE AMERICAN PET PRODUCTS ASSOCIATION

The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following APPA Gives Backinitiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, the Pet Industry Joint Advisory Council (PIJAC) and Pet Care Trust and Pets in the Classroom. Visit AmericanPetProducts.org/ for more information, and follow us on Facebook, Instagram, LinkedIn, Twitter and YouTube. 

ABOUT PET INDUSTRY DISTRIBUTORS ASSOCIATION

Pet Industry Distributors Association (PIDA) is the premier trade association representing the interests of pet product distributors since 1968. The mission of PIDA is to enhance the well-being of the wholesaler-distributor, to promote partnerships with their suppliers and customers and to work cooperatively with other organizations in fostering the human-companion animal bond. PIDA is also proud to grow and support the industry through the following initiatives: the Human Animal Bond Research Institute (HABRI), Pet Industry Joint Advisory Council (PIJAC) and Pet Care Trust and Pets in the Classroom. Visit www.pida.org for more information.

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