March 22-24, 2023
Orange County Convention Center
Orlando, FL
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

Article Detail

November 19, 2014

Julie Rowe 
The Impetus Agency

Global Pet Expo Receives Trade Show Executive’s Grand Award for Best Use of Social Media

(Greenwich, CT) - Andy Darmohraj, American Pet Products Association (APPA) Executive Vice President and COO, is pleased to announce that in addition to being recognized by Trade Show Executive (TSE) for six straight years in their Gold 100 Awards, Global Pet Expo is now being honored with the Grand Award for Best Use of Social Media resulting from the 2013 Show.

“Social media plays a key role in the overall success of Global Pet Expo,” said Darmohraj. “Pre-show communication as well as onsite, real-time social media engagement has helped connect with attendees in such a way that it enhances their Show experience.”

During the week of the Show, there were 4,273 tweets about Global Pet Expo from buyers, exhibitors and media alike, generating over 13.5 million impressions. #globalpetexpo was one of the top trending stories on Twitter during Show week, and a live Twitter feed was displayed on screens throughout the Show floor encouraging further engagement. The Global Pet Expo Twitter page grew 38 percent over the previous year (2012), boasting 3,198 followers and the Facebook page grew 36 percent, and had 3,133 likes. Global Pet Expo’s YouTube channel showed the greatest increase at over 29,000 views, up 58 percent from the previous year.

Thousands tuned in daily on the Global Pet Expo YouTube Channel and on Global Pet Expo’s website to catch all the latest Show news and daily highlights via the new Global Pet Expo TV video series. Additionally, a link to the daily video news was emailed each day of the Show to Global Pet Expo’s entire attendee and exhibitor database.

In addition, the Global Pet Expo mobile site was available pre-show and during the Show as a quick resource for a list of exhibitors, a schedule of events and seminars, and even Show discounts that exhibitors were offering.

“We attribute our success to making sure that we’re not just pushing out updates across all platforms, but instead are strategic as to which medium we’re using for specific groups, and more importantly using it in such a way that it’s relevant and encourages interaction,” added Darmohraj.


Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2014 Show featured 985 exhibitors, 2,896 booths and more than 3,000 new product launches. Additionally, 5,597 pet product buyers from around the world attended. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. It is a six-time Gold 100 Award recipient, Grand Award recipient and Fastest 50 recipient, all from Trade Show Executive as well as two award recipient from the International Association of Exhibitions and Events. The 2015 Show will take place March 4-6, 2015 in Orlando, FL at the Orange County Convention Center. For more information, visit 

The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information. 

Pet Industry Distributors Association (PIDA) has represented the interests of pet product distributors since 1968. The mission of PIDA is to enhance the well-being of the wholesaler-distributor, to promote partnerships with their suppliers and customers and to work cooperatively with other organizations in fostering the human-companion animal bond. Visit for more information.