March 22-24, 2023
Orange County Convention Center
Orlando, FL
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

Article Detail

December 17, 2017

Julie Rowe 
The Impetus Agency

Entrepreneur, Author, Web and Television Personality Shama Hyder to Speak at APPA’s Professional Women’s Network Breakfast at Global Pet Expo

- International Keynote Speaker to present on leadership and the five principles that build a compelling personal brand in the digital age -

(Stamford, CT) - American Pet Products Association (APPA) Associate Vice President of sales and marketing and founding member of the Professional Women’s Network (PWN), Marian Thielsen is proud to announce Shama Hyder as the featured speaker at the seventh annual PWN Breakfast. This exclusive networking event is set to take place during Global Pet Expo at the Orange County Convention Center in Orlando, FL, on Friday, March 23, 2018 at 8 a.m., and will be co-hosted by the APPA Young Professionals (YP’s).  

“Shama Hyder is recognized in the business world for her keynote presentations created specifically for business owners and working professionals,” said Thielsen. “Attendees can expect to gain valuable insight on how to adapt and succeed in a changing business landscape.” 

In 2009 Hyder founded The Marketing Zen Group, a digital marketing agency with an emphasis on social media marketing. The Zen Group launched with only $1,500 and the company grew by 400 percent in the first year. Hyder now manages over 30 full-time team members, delivering social media and digital public relations services for clients that range from small businesses and nonprofit organizations to Fortune 500 companies across the globe. 

In addition to running a successful firm, Hyder has authored five books including four editions of The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age which was just released in 2016. She is also an author of a weekly business column “Ask Shama” on 

As a result of her success, Hyder has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and was recognized on the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn named Hyder one of its “Top Voices” in Marketing & Social Media. Her web show Shama TV was awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was awarded the “Excellence in Social Media Entrepreneurship” award for 2016 by Anokhi Media. 

As an acclaimed international keynote speaker, Shama has shared the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama.In addition, she has worked with many leading brands, including AT&T, Cox Communications, Mary Kay, Dippin' Dots and Chase and has been featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal

The PWN mission is to attract and engage women from the entire pet industry. PWN provides a forum for the exchange of ideas, and promotes social and career development activities that result in greater success for the industry in total. The APPA YP’s mission is to promote career path development of young professionals in the pet industry through networking opportunities.  

The PWN breakfast is not open to the public, and Global Pet Expo attendees must wear their badges to attend.  The event is sponsored by the PWN and YP’s, but membership is not a requirement to attend. 



Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2017 Show featured 1,130 exhibitors, 3,437 booths and more than 3,000 new product launches. Additionally, 6,761 pet product buyers from around the world attended. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. The 2018 Show will take place March 21-23, in Orlando, FL at the Orange County Convention Center. For more information, visit

The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958.  APPA membership includes more than 1,200 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition(BEAK), and the Pet Care Trust.  Visit for more information. 

Pet Industry Distributors Association (PIDA) has represented the interests of pet product distributors since 1968. The mission of PIDA is to enhance the well being of the wholesaler-distributor, to promote partnerships with their suppliers and customers and to work cooperatively with other organizations in fostering the human-companion animal bond. Visit for more information.