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American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

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February 14, 2009
Tierra Griffiths / Julie Rowe/ Kerry Sutherland

American Pet Products Association Joins Forces with in First Annual Pet Lovers' Choice Awards™



ORLANDO, FL. (Feb. 14, 2009) – The world’s largest pet products trade association has teamed up with the leading online community and resource for pet lovers in the first annual Pet Lovers’ Choice Awards™. The American Pet Products Association (APPA) is now a proud partner of in the Pet Lovers’ Choice Awards™ which highlight some of the most popular products in the pet world, all rated and reviewed by pet owners on Over the course of a year, all pet categories from services to products were rated by hundreds of thousands of pet lovers in the community.

“We are proud to announce the first ever Pet Lovers’ Choice Awards™, powered by,” said Marcello De Luca, CEO. “With more than half a million user reviews of pet products and pet professionals, and with 7.6 million votes for the cutest pets, has achieved what it set out to do: create an online community that reviews and discusses what is good and what is not so good in the pet world. As we enter a new era of corporate accountability, we hope to see as the resource that pet lovers use before making a purchase or selecting a pet care professional."

These awards will be announced each year at Global Pet Expo, the world’s largest annual pet products trade show.

“We are thrilled to have a partner that can gauge consumer preferences and offer their most popular choices to our member companies and buyers at Global Pet Expo,” said APPA President, Bob Vetere. “The announcement of these awards will assist our buyers in judging which products already have consumer demand as well as helping our member companies determine what most interests pet owners.” 


Eleven APPA Member Companies are recipients of the 2008 Pet Lovers’ Choice Awards.

Barron’s Educational Series -winner in small pet book category
 Bow Tie Inc.-  winner in cat magazine category
 Gourmet Pet Supply -winner in bird care category
 Hagen - winner in reptile accessories category and small pet food category
 Halo -  winner in cat food category
 HBH Enterprises -winner in fish food category
 Lupine -winner in dog accessories category
 Natura Pet Products -winner in dog food category
 Pet International Ltd. -  winner in small pet accessories category and fish accessories category
 United Pet Group  -winner in fish care category, reptile care category and reptile food category
 Vitakraft -   winner in small pet care category

The Pet Lovers’ Choice Awards highlight America’s top three service professionals in each of the following categories: Animal Shelters; Day Cares; Veterinarians; Pet Clubs; Dog Parks; Breeders; Pet Friendly Hotels; Pet Sitters; Groomers; Kennels; and Dog Clubs. The community also rated the top three pet products for dogs, cats, horses, reptiles, fish and birds in the following categories: Accessories; Apparel; Food; Books; Magazines; and Care. Pet lovers interested in learning about the best pet related services in their area can learn more by going to

The Pet Lovers’ Choice Awards™ also revealed America’s Cutest Pets, voted on 7.6 million times through’s “Pet Wars” game.

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______________________________________________________________________ which launched in October 2007, is the leading online community and resource for pet lovers.  With over half a million consumer-generated reviews of pet products and local pet services, is the place for pet lovers to go to make sure they’re making the right decisions for their pets.

The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.

Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2008 Show featured 796 exhibitors, over 2,350 booths and more than 825 new product launches. 4,000 pet product buyers from around the world attended. In 2009, Global Pet Expo will take place February 12-14 in Orlando, FL. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. For more information, visit