March 22-24, 2023
Orange County Convention Center
Orlando, FL
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

Article Detail

November 11, 2009
Tierra Griffiths / Julie Rowe
775-322-0755 /

APPA & Global Pet Expo Launch FREE Marketing Program for Members and Buyers

- Marketing consultant Steve Miller will provide members and buyers a free “Marketing Stimulus Package” to re-energize marketing efforts during these tough economic times -

Greenwich, CT - The American Pet Products Association (APPA) and Global Pet Expo invite members and buyers to take advantage of a FREE “Marketing Stimulus Package” developed by renowned marketing expert Steve Miller. The package consists of a marketing know-how series of webcasts and valuable tips that can re-energize marketing strategies and engage customers during these tough economic times. 

The “Marketing Stimulus Package” includes seven free videos, each less than 10 minutes long, discussing Miller’s “Seven Foundational Concepts for a Successful Marketing Strategy.” Then participants receive weekly emails for 12 weeks with links to valuable marketing tips, tactics, or tools designed to help generate more prospects and more customers! Topics include:

  • The single best way to get prospects and customers to open your mailings 100% of the time!
  • Why your current branding proposition isn't helping and, in fact, may actually be HURTING your business!
  • How to develop a solid Referral Marketing System
  • How to understand and incorporate the new Social Media tools (like Twitter, blogging, Facebook, YouTube, and LinkedIn) into your marketing strategy!
  • The #1 online tool to build and enhance relationships!
  • The three most important factors influencing your customers to tell their peers all about you!
  • Why the worst thing you can do is think and act like a marketer
  • How to use online video to drive sales!
  • How to develop your own proprietary research

“We’re always looking for new, strategic ways to provide additional value to our customers,” said Andy Darmohraj, APPA Senior Vice President. “It’s never been more important to set your business apart from the competition and make sure people know who you are.”

The marketing environment is one that continues to change and offer challenges in how we connect with customers and targets. In looking for new ways to help members market their brand, APPA and Steve Miller are pleased to provide this series that can provide concrete tools and how to put these recommended concepts into action creatively and effectively, maximizing competitive advantage.

Interested members and buyers should visit to register.  Participants will receive a welcome video from Miller on the website explaining the details of the Marketing Package.

Global Pet Expo and APPA encourage members and buyers to take advantage of this free educational program that can energize marketing plans and engage customers.

Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2009 Show featured 779 exhibitors, over 2,306 booths and more than 3,000 new product launches. 4,100 pet product buyers from around the world attended. In 2010, Global Pet Expo will take place March 25-27in Orlando, FL. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. For more information, visit

The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958.  APPA membership includes nearly1,000 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.