February 26-28, 2020 Orange County Convention Center Orlando, FL PRODUCED BY:
American Pet Products Association (APPA) Pet Industry Distributors Association (PIDA)

2019 Seminar Academy Handouts

Please find handouts below for select Global Pet Expo Academy seminars that took place during Global Pet Expo 2019. 


 

Getting "Clicked Minded" Customers to Shop in Your Brick and Mortar Store
Tuesday, March 19
Lynn Switanowski, Creative Business Consulting Group

Handout

For the first time in history Generation Y are the largest group of pet owners, according to the 2017-2018 APPA’s National Pet Owners Survey. In fact, combined with Gen X, they make up more than 62% of all pet owners today! What does this mean for your pet business? That your job is to convert younger, digitally connected consumers from online sources into your store. It’s easily achievable, once you realize this sector has very different expectations for how pet retailers should gain their attention, loyalty and business. This important pre-show session imparts the 411 on what younger digital customers expect. 

You’ll understand how pet shopping has changed, what customers currently prioritize, and when today’s pet owners expect to have interactions with pet retailers. Ingenious techniques and simple tactics will maximize engagement, increase loyalty and drive sales to your business: this is where you can take advantage of technology to help you maintain a competitive edge.


 

Power Merchandising 1 & 2
Tuesday, March 19

Chris Miller, Pacific Store Designs
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Merchandising guru Chris Miller inspires business growth in this detailed program featuring two backto-back sessions building from basic to advanced merchandising techniques. In part one, you’ll get savvy with the innovative “Ten Commandments of Merchandising,” correct end cap merchandising and tips to trigger impulse purchases. Master how to manage informational signage in your store, plus additional store design insights. In part two, Chris will share advanced visual merchandising techniques, lighting design tips for pet stores, plus 10 secrets to make your store more impactful. You’ll receive world-class guidance on how to plan visual intent and put it into action. Upskill your best use of props like mannequins and stuffed animals to trigger impulse purchases, plus do’s and don’ts for creating irresistible window displays.


 

The Leadership Wisdom of Dogs: How To Get A Leg Up At Work
Wednesday, March 20
Krissi Barr, Barr Corporate Success
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Leadership lessons from dogs? Woof yes! Leadership qualities and how you lead your team are vitally important to your success. This is an opportunity to unleash yourself, learn some new tricks and get a leg up at work. Drawn from her new book The FIDO Factor, Krissi Barr will make you laugh and also think as she reveals the leadership wisdom our four legged friends can teach business professionals. Superior leaders, like great dogs, exhibit four key traits: 1-they are Faithful to their pack, 2-Inspirational to their teammates, 3-Determined to succeed and 4-Observant of their surroundings. By drilling down into each “FIDO factor,” you’ll discover new ways to upgrade your leadership quotient. Don’t let the cuddly premise fool you: This is a serious presentation filled with proven, practical leadership ideas that galvanize success in work and in life. The dog angle just makes it a lot more fun!


 

Getting Closer to the Customers at Your Pet Store: Ways to Enhance Customer Loyalty in 2019
Wednesday, March 20

Lynn Switanowski, Creative Business Consulting Group
Handout

You may be great at getting a customer into your pet store one time—but have you built a business that surprises, delights and consistently meets their needs? That’s another thing altogether. Attend this session and learn the top 15 ways to increase customer loyalty, make them actively look forward to coming back, and inspire customers to recommend your business to friends and colleagues. Join us for this feel good—and make your customers feel even better–session and get ready for your customer connections to grow like bunnies in 2019 and beyond!


 

Mini Session: – The Value of Store Design!
Wednesday, March 20

Chris Miller, Pacific Store Designs
Handout
 


 

Get the Right Things Done: The Par Strategy
Wednesday, March 20

Krissi Barr, Barr Corporate Success
Handout

Getting the right things done. Sounds simple, doesn’t it? All too often, people find themselves stuck doing things unconnected to the goals they want—or need—to accomplish. Given today’s rapidly changing business climate, many retailers find themselves just trying to catch up. When it happens to you–and it will—the question is, “Will you be able to pull your team together, overcome the challenges and implement the plans that drive your company’s success?” This fast paced and example-filled session focuses on the 3 PAR tools from Krissi’s book Plugged—Dig Out and Get the Right Things Done. Attendees will leave energized and motivated to identify their most important priorities, embrace and adapt to change, and responsibly take ownership of actions and leadership.


 

Store Design Secrets for Pet Stores
Wednesday, March 20

Chris Miller, Pacific Store Designs
Handout

Is your store in need of a facelift? Are your sales lagging? Is your store culture lackluster with low enthusiasm?

Here’s where we spill the secrets of how to remodel and still put money in your pocket. In this session, businesses learn how traffic flow increases sales, plus all about space planning, aisle sizes, and fixtures that work for you. Get inspired by the colors and finishes that set the buying mood for your store, and embrace 10 space saving secrets to get more selling space in your store. Dive into a return on investment model payback analysis, see how long it will take—and what results to expect. Follow these must do’s and you’ll create your own formula for success!


 

Open-to-Buy, Explained in Simple, Human Terms
Wednesday, March 20

Dan Jablons, Retail Smart Guys Inc.
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You know many stores use Open-to-Buy—but do you know what it is, and how you can apply it to your store? Dan Jablons expertly walks you through the Open-to-Buy process, giving you a real and workable understanding of its terms, concepts and applications so that you can start implementing this powerful tool to pinpoint your purchases and preserve your cash flow.


 

How to Get Along with Difficult People (and Pets!) by Understanding Natural Behavioral Styles
Thursday, March 21

Lorna Kibbey, Lorna Kibbey Leadership Solutions
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Are you searching for ways to improve the quality of your interactions with coworkers and customers? Lorna Kibbey explores the natural behaviors of pets and considers how those lessons apply to our human counterparts. You will learn about four basic personality styles that describe every person (and pet)! Come hear the story of the very sweet puppy Darla (a Brittany) and her dastardly brother Spanky (a Cocker Spaniel). Their tale will help you understand how to get along with people who make business—and life—difficult for you. This session will give you the keys to your own personal style, providing insights that immediately improve relationships at work and in life.


 

Get More Cash Out of Your Business By Doing Three Things
Thursday, March 21

Dan Jablons, Retail Smart Guys Inc.
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Want more cash? Of course you do! But how can you get more cash out of your business? Dan Jablons shares insights that reveal the three things that you can adjust in your business to free up significant dollars and improve your cash flow.


 

Want to Deliver Excellent Customer Service? It's Simple - Become a Better Boss!
Thursday, March 21

Lorna Kibbey, Lorna Kibbey Leadership Solutions
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Are you looking for ways to bring out the best in your employees—and your customers? What are you doingto connect with each person in a way that includes, engages, and encourages them? In this session, we discuss three simple secrets you can use right away to make you a better boss, which means your employees and customers will all benefit! We explore specific things a business owner can do to develop staff into trustworthy, high-performing, independent, and happy employees. The goal is to realize the truly successful business owner’s insight: that bringing out the best in our employees lightens the load of being the boss.


 

Games People Play: Selling Skills Become Fun
Thursday, March 21

Tom Shay, Profits Plus Solutions
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In this highly interactive session, participants will take an active part in seven “games” which help sales people learn how to up-sell, add-on sell, and sell by benefits, instead of selling by features. This exciting solutions session is excellent for owners and managers as they learn how to motivate their staff to increase sales and profits, and is also a must-attend for any sales staff who wants to increase their sales skills.


 

Alexa is Playing Fair, and She is Playing to Win-How to Beat the Internet
Friday, March 22

Tom Shay, Profits Plus Solutions
Handout

Are there still advantages to people doing business locally? In this session, attendees examine what a local business offers a community when compared to the big box, chain store or mass merchant. We will discuss what the Internet does to make it so easy for customers to do business online instead of in the store, and divulge the weaknesses of the internet’s hold on the pet industry customer. Understanding the disadvantages of online shopping reveals a trove of opportunities a brick-and-mortar business can provide that the Internet simply cannot offer their customer.