STAMFORD, CONN. (Feb. 27, 2023) – The American Pet Products Association (APPA) today announced a relationship with Content Status, the leading product page content auditing and monitoring solution, to help retailers, brands and agencies in the pet care community gain visibility into the health of their e-commerce content and drive more online sales.
Pet brands spend millions of dollars and countless hours bringing products to market and still struggle to evaluate if they are maximizing opportunities for e-commerce success. With the pet industry reaching over a billion in sales annually and a large portion resulting from e-commerce, the ability to understand, manage and optimize content on multiple channels has only become more critical. In line with this, APPA is working with Content Status to help its members quickly assess, identify and update their online product content to ultimately make improvements that will fuel higher conversions and brand growth.
“At APPA, we are obsessed with the success of our members and strive to do all we can to provide them and the pet care community as a whole with the tools and services they need in order to flourish and thrive,” said APPA President and CEO Pete Scott. “Working with Content Status is a valuable opportunity we can provide to help our members and the pet industry grow and experience success in today’s rapidly evolving, digital-first landscape.”
According to Content Status, 55% of product webpages do not pass basic quality standards, while 19% have critical errors that prohibit conversions and fail to drive product returns.
"The product page is the epicenter of every online transaction," said Content Status CEO and Co-founder George Koenig. "Yet, many brands and retailers continue to let consumers down with poor buying experiences due to inaccurate, incomplete and error-filled content. We are on a mission to help the pet industry provide the Perfect SKU® experience, while also fostering shopper delight."
Content Status and APPA will debut this new program at Global Pet Expo, the premier international gathering for the pet products industry co-produced by APPA and the Pet Industry Distributors Association (PIDA). Content Status will be exhibiting in booth #2179 throughout the event and invites attendees to join Koenig’s Global Learning Series session, “Are you failing the shopper experience? Start winning and boost conversions by 20%,” to learn more about this new opportunity, best practices for online content and more. The session will take place Wednesday, March 22 at 1:20 p.m. ET on the New Products Showcase “Spotlight Stage.”
In conjunction with APPA, Content Status will also be releasing the pet industry’s first Perfect SKU® Report during Global Pet Expo 2023. The research analyzes thousands of product pages to reveal content health across several pet categories, brands and retailers, including Chewy, PetSmart, Amazon and Walmart.
“We encourage as many APPA and PIDA members, buyers, retailers and more to not only attend Content Status’ Global Learning Series session, but to also make the time to stop by the Content Status booth and take advantage of the expertise, offerings and insights they can provide,” said Scott. “This is just the beginning of APPA’s relationship with Content Status, and we look forward to bringing more opportunities and offerings to our members and the pet care community in the near future.”
Pre-registration to receive a copy of the report is available here. For more information, please contact appa@fwv-us.com, media@contentstatus.com or visit contentstatus.com.