EXHIBITOR SUCCESS & ROI CENTER
5 Steps to Exhibitor Success
![team meeting gpe](https://globalpetexpo.org/hubfs/team%20meeting%20gpe.png)
Follow this proven-effective 5-step exhibitor success process to plan for your success.
Global Pet Expo’s Exhibitor Success & ROI Center is you and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find over $10,000 of proven-effective expert guidance and resources to help make sure every dollar and every hour your company invests in exhibiting supports your business objectives and delivers measurable, financial value beyond cost.
Step 1. GET CONTROL: Download FREE Planning, Cost Control and Measurement Tools
Step 2. PLAN TO WIN: Complete 5 Strategic Planning Exercises at Target Timeframes
Define Your Outcomes – 14 weeks prior
Identify & Attract Your Ideal Visitors – 13 weeks prior
Manage Your Visitor’s Experience – 12 weeks prior
Manage Your Leads – 8 weeks prior
Measure Your Performance & ROI - 6 weeks prior and update after the show
Step 3. WATCH AND LEARN: Live & On-Demand Webinars
NEW Exhibitor Web-Briefing
How to Have a Positive and Productive Global Pet Expo Exhibiting Experience
Thursday, November 21, 2024 | 2:00 pm - 3:00 pm ET
As part of our new exhibitor onboarding program, we encourage all new exhibiting companies to participate in a web briefing to prepare for the show. In just 60 minutes, without leaving your desk, Global Pet Expo staff and America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will share important information about the expo and overview the key elements of the new exhibitor onboarding program. No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web briefing more informed, more focused, and better prepared with new knowledge and practical tools to exhibit more successfully at the Global Pet Expo.
How to Make Your Booth Staff a Competitive Advantage
Tuesday, January 16, 2025 | 2:00 pm - 3:00 pm ET
Your exhibit is about getting quality face-to-face contact with pet retail buyers. Only your booth staff can manage this critical part of your exhibiting program. Buyers use trade shows not only to evaluate products and services, but equally important, to evaluate the people behind the brands.
If your staff is fully prepared and understands the expectations and needs of attendees and the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, your brand impression and ultimately your return on investment. Make sure your booth staff are fully prepared to put your best foot forward by registering for this exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge.
Step 4. READ AND LEARN MORE: Topical Articles Provide additional insights and ideas
Plan for Success
How to Set and Achieve Realistic Trade Show Goals
Exhibiting by Objectives is the process of identifying your best reasons for exhibiting, converting those reasons to SMART goals, developin...
Two Outcomes Exhibits Should Deliver
According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing. Unfortunately, for too man...
Improving Exhibitor Effectiveness
An incredibly important member resource that unfortunately too many new member exhibitors tend to overlook, is complimentary access to the ...
A Big Mistake Many New Exhibitors Make
An incredibly important member resource that unfortunately too many new member exhibitors tend to overlook, is complimentary access to the ...
Promote Your Participation
How to Set and Achieve Realistic Trade Show Goals
Exhibiting by Objectives is the process of identifying your best reasons for exhibiting, converting those reasons to SMART goals, developin...
Two Outcomes Exhibits Should Deliver
According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing. Unfortunately, for too man...
Improving Exhibitor Effectiveness
An incredibly important member resource that unfortunately too many new member exhibitors tend to overlook, is complimentary access to the ...
A Big Mistake Many New Exhibitors Make
An incredibly important member resource that unfortunately too many new member exhibitors tend to overlook, is complimentary access to the ...
Create an Effective Exhibit
Why an Attendee Should Visit Your Booth
Give attendees a reason to visit your booth at Global Pet Expo!
Designing an Effective Exhibit
Here are seven key tips to help you design a more effective exhibit at Global Pet Expo!
9 Steps to Stand Out at Global Pet Expo
Differentiate your exhibit at Global Pet Expo from the competition, drive more traffic, and increase recall with these 9 steps!
Prepare Your Staff
Tradeshow Attendee Rules of Engagement
Find out ways to get your attendees engaged with your booth at Global Pet Expo
Critical Skills for Booth Staff
Get your booth staff prepared for Global Pet Expo.
Staffing for Success
Here are eight attributes of a highly effective exhibit staffer at a trade show.
Manage Your Leads
Closed-Loop Lead Management
Here are 7 steps that can help you create a “closed loop” lead management system so your company can follow-up and convert more leads to sa...
CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
How exhibitors can improve lead quality & sales conversion at Global Pet Expo.
Lead Persistence
The key to tradeshow lead conversion at Global Pet Expo.
Step 5. ASK OUR TRADESHOW EXPERT: Email Q&A
APPA made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting productivity questions you may have. Please take advantage of this FREE service to get quick expert answers to your most pressing exhibiting productivity questions. Submit your question now!
![Jefferson Davis Headshot](https://globalpetexpo.org/hubfs/Jefferson%20Davis%20circle%20headshot.png)
Jefferson Davis
President of Competitive Edge
Jefferson Davis is North America’s leading exhibiting productivity expert. Since 1991, his results-focused, process-based approach to addressing critical exhibiting success factors has helped clients generate over $800 million in combined exhibiting results. Jefferson provides highly intensive exhibit consulting and training services guaranteed to deliver results. For a no-obligation discovery meeting, schedule a 30-minute meeting here.