Follow this proven-effective 5-step exhibitor success process to plan for your success.
Global Pet Expo’s Exhibitor Success & ROI Center is you and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find over $10,000 of proven-effective expert guidance and resources to help make sure every dollar and every hour your company invests in exhibiting supports your business objectives and delivers measurable, financial value beyond cost.
Step 1. GET CONTROL: Download FREE Planning, Cost Control and Measurement Tools
As part of our new exhibitor onboarding program, we encourage all new exhibiting companies to participate in a web briefing to prepare for the show. In just 60 minutes, without leaving your desk, Global Pet Expo staff and America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will share important information about the expo and overview the key elements of the new exhibitor onboarding program. No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web briefing more informed, more focused, and better prepared with new knowledge and practical tools to exhibit more successfully at the Global Pet Expo.
How to Make Your Booth Staff a Competitive Advantage
Your exhibit is about getting quality face-to-face contact with pet retail buyers. Only your booth staff can manage this critical part of your exhibiting program. Buyers use trade shows not only to evaluate products and services, but equally important, to evaluate the people behind the brands.
If your staff is fully prepared and understands the expectations and needs of attendees and the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, your brand impression and ultimately your return on investment. Make sure your booth staff are fully prepared to put your best foot forward by registering for this exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge.
Step 4. READ AND LEARN MORE: Topical Articles Provide additional insights and ideas
Plan for Success
Promote Your Participation
Create an Effective Exhibit
Prepare Your Staff
Manage Your Leads
Step 5. ASK OUR TRADESHOW EXPERT: Email Q&A
APPA made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting productivity questions you may have. Please take advantage of this FREE service to get quick expert answers to your most pressing exhibiting productivity questions. Submit your question now!
Jefferson Davis
President of Competitive Edge
Jefferson Davis is North America’s leading exhibiting productivity expert. Since 1991, his results-focused, process-based approach to addressing critical exhibiting success factors has helped clients generate over $800 million in combined exhibiting results. Jefferson provides highly intensive exhibit consulting and training services guaranteed to deliver results. For a no-obligation discovery meeting, schedule a 30-minute meeting here.
