Best New Pet Products of 2025 Announced at Global Pet Expo

36 New Pet Products Recognized at the Event's 15th Annual New Products Showcase "Best in Show" Awards.

STAMFORD, CONN. (March 28, 2025) – The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) announced the winners of the 15th annual New Products Showcase “Best in Show” Awards at Global Pet Expo, revealing the top pet products hitting the market in 2025. Best in Show, Second and Third Place honors were awarded across 12 product categories, including Aquatic, Bird, Cat, Dog Food/Treats, Dog Products, Farm and Feed, Modern Pet, Natural Pet, Pet Sustainability, Pet Tech Innovation, Reptile and Small Animal. 

“The innovation showcased at this year’s Global Pet Expo reflects the dynamic growth and resilience of the pet industry,” said APPA President and CEO Pete Scott. “With pet ownership reaching 94 million U.S. households and continuing to expand, it’s clear that pet care remains a top priority for consumers. These award-winning products highlight the creativity and commitment of brands that are not only meeting the evolving needs of pet owners but also strengthening the deep bond between people and their pets.”

The New Products Showcase displays the latest pet products debuting in the market each year. The “Best in Show” Awards recognizes the year’s top new products, selected based on the voting results of domestic and international buyers, media and influencers attending Global Pet Expo. Winners were announced during the pet industry’s premier event on the Spotlight Stage. Out of nearly 1,000 submissions received this year, the following products won award recognition:

Aquatic

• Best in Show: Mazuri® Koi Pond Nuggets by Mazuri Exotic Animal Nutrition

• 2nd Place: Green Killing Machine 3 Watt Filter by Dog H20 Cat H20

• 3rd Place: Dreamscapes Aquascape Kit by CaribSea Inc

Bird

• Best in Show: Beaktivity Bird Toy Bases by Beaktivity Bird Toys That Make Sense
• 2nd Place: FeatherSnap Smart Hummingbird Feeder by Aperture Pet & Life
• 3rd Place: CéDé by Laroy Group Inc.
  

Cat

• Best in Show: Always Full Pet Water Bowl 7’’ Small Pet by Always Full Pet Water Bowl
• 2nd Place: Mo Betta Fish by Yeowww Catnip
• 3rd Place: Annamaet Feline Lean by Annamaet Petfoods Inc.
  

Dog Food/Treats

• Best in Show: Farmland Traditions by Hillside Farms
• 2nd Place: Paws N Chews Probiotics by Vifi Korea Co, Ltd DBA Good Health Pet Inc.
• 3rd Place: Terrific Tummies by Bimini Pet Health
  

Dog Products

• Best in Show: Anal Gland Support by PupGrade
• 2nd Place: Jibys by Jibys Dog Crew
• 3rd Place: NOPEE Indoor Permanent Dog Marking Prevention by NOPEE Dog Pee Prevention

Farm & Feed

• Best in Show: Booster Berries Chicken Supplement by Lafeber-EmerAid
• 2nd Place: Horse Amour Bit Wipes by English Riding Supply LLC
• 3rd Place: Caledon Farms Horse Treats and Toppers by Crumps Naturals/Caledon Farms

Modern Pet

• Best in Show: Raw Ready Enzymatic Toothpaste – Bacon Cheese by Paw Ready
• 2nd Place: Double Sided Tie & Snap Dog Bandanas by Dog Bandana Co.
• 3rd Place: Clink Clicker by Clink Design Inc.

Natural Pet

• Best in Show: The Spa Collection by Project Sudz
• 2nd Place: Vital Defense by Adored Beast Apothecary
• 3rd Place: Manuka Vet by Manuka Vet New Zealand

Pet Tech Innovation

• Best in Show: SwiftPaws Chase by SwiftPaws
• 2nd Place: ChocoLéash by Maison FurRéal
• 3rd Place: Pet Hair Dissolver by Seedshub USA Inc

Reptile

• Best in Show: Creatures Roly-Poly Kit by Zoo Med
• 2nd Place: Exo Terra Heat Mats by Hagen Group
• 3rd Place: Jumping Spider Kit by Zoo Med

Small Animal

• Best in Show: HomeoPet Small Animal Nose Relief by HomeoPet LLC
• 2nd Place: Teewy Veggie Salad Patch by Chongqing Pet Union Biological Technology Co., Ltd.
• 3rd Place: Mazuri® Ferret Diet by Mazuri Exotic Animal Nutrition

Sustainable Pet

• Best in Show: Montana Beef Stick by West Paw
• 2nd Place: Beaktivity Bird Toy Refill Kits by Beaktivity Bird Toys That Make Sense
• 3rd Place: Baja Naturals Kelp Dog Treats by Baja Naturals

“We are thrilled to recognize this year’s winners of the New Products Showcase Awards at Global Pet Expo,” added Celeste Powers, president of PIDA. “Each year, we continue to be amazed by the level of innovation and creativity displayed in the pet industry, and 2025 is no exception. These products not only reflect the latest trends but also highlight the industry’s ongoing commitment to improving the lives of pets and their owners. Congratulations to this year’s winners for setting new standards in excellence and shaping the future of pet care.”

For more information about Global Pet Expo and the New Products Showcase Awards, visit GlobalPetExpo.org.