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CATEGORY

Natural

Products marketed to promote their natural properties and may be labeled as natural, organic, holistic, environmentally friendly, or non-GMO across all animal types.

CATEGORY

Pet Tech Innovation

Showcasing emerging brands and technology-forward products such as wearables, health aides, and others across all animal types.

CATEGORY

Pet Sustainability

Products promoting continual sustainable improvement that directly reduce the impact of pet products on the global environment.

CATEGORY

Dog Food & Treats

Any consumable product intended to contribute to the dietary requirements or wellness of canines. Excludes medicine.

CATEGORY

Dog Products

Dog toys, beds, collars, leashes, carriers/travel accessories, grooming products, behavior aides, health and wellness products, apparel, waste management, safety products, etc.

CATEGORY

Aquatic

Any product that is intended for use with any aquatic animal such as saltwater or freshwater fish or amphibians. This includes products related to the upkeep of ponds.

CATEGORY

Cat

Any product that is intended for use with cats. This includes apparel, toys, food, treats, crates, and more. 

CATEGORY

Farm & Feed

A comprehensive range of products for the crossover between livestock and pets, including equine and poultry, pigs, and goats.

CATEGORY

Modern Pet

Stylish, trendy or luxury products for animals such as clothing, lifestyle brands, costumes or accessories.

CATEGORY

Reptiles

Any product intended for use with reptiles including snakes, lizards, turtles, iguanas, geckos, bearded dragons, and tortoises.

CATEGORY

Small Animal

Any product intended for use with small mammals (that are not dogs or cats), and may include hamsters, rabbits, guinea pigs, ferrets, gerbils, rodents, or other small mammals.

CATEGORY

Bird

Any product intended primarily for use with birds such as enclosures, treats, food, toys, etc.