The Petfluence Studio Showcases
The Power of Digital Content
Discover a dynamic destination where pet brands, influencers, and media leaders can collaborate on digital content. With dedicated video and audio studios, this interactive space invites attendees to experience how content creation, social commerce, influencer marketing, and media partnerships are reshaping pet marketing and driving success for brands and retailers alike.
Watch DOGTV Tell Stories That
Turn Engagement Into Performance
DOGTV is the world's first TV network created for dogs. They combine science-led video production with modern retail media capabilities, enabling brands to engage pet parents with premium content, targeted distribution and shoppable moments.
Why Attend the Global Petfluence Studio?
Understand the Power of Retail Media
Retail media is revolutionizing the pet industry. Pet supplies ranked 4th in total impressions across retail media platforms, surpassing categories like Food & Beverages and Consumer Electronics. As RMNs generate three times more impressions than any other media platform, it’s clear that retail media is essential for growing your pet business.
Harness Social and Connected Commerce
The rise of social commerce and connected media is opening up new opportunities for brands to engage directly with pet owners. Social media platforms are rapidly becoming key drivers of consumer behavior in the pet industry. Learn how to integrate social media, live commerce, and connected shopping experiences into your strategy to expand your reach and increase sales.
Create, Network, and Grow Your Influence
As a content creator or media professional, you play a key role in shaping how pet brands connect with audiences. Whether you're producing short-form video, hosting a podcast, or partnering with brands, the Global Petfluence Studio offers a platform to build visibility, expand your network, and bring your creative vision to life.
Stay Ahead of E-Commerce Trends
E-commerce is becoming the dominant sales channel for pet products, with its share of retail sales increasing from 24% in 2019 to 38% in 2024. As 79% of pet care dollars come from omnichannel shoppers—those who engage with both online and in-store experiences—it’s crucial to integrate retail media into your overall strategy to capture this audience.
- Wednesday, March 25
- Thursday, March 26
Special Event/Networking
Trend Talk: APPA’s 2026 State of the Pet Industry with Pete Scott (Registered Media Only)
Global Learning Series
From First Bark to Farewell: The Modern Pet Parent Journey
Global Learning Series
The New Era of Amazon: Tools, Trends & What Pet Brands Can Do Now
Global Learning Series
Navigating the Widening Trust Deficit in Modern Pet Care
Global Learning Series
News Media Gold Rush: Command Free Publicity and Get Great PR
Global Learning Series
Beyond the Video: Building Systems That Scale Your Pet Creator Business
Global Learning Series
“Glad-vertising”: Leveraging Shelter Pet Photography for Positive Social Media Impact and Engagement
Global Learning Series
TikTok Shop: Affiliate Program
Global Learning Series
Creating Cohesive Social Content for High-Impact Campaign
Special Event/Networking
DOGTV | The Barkside Pet Comedy Show
Special Event/Networking
DOGTV | The Barkside Pet Comedy Show
Global Learning Series
Introduction to Influencer Marketing (The Do's and Don'ts)
Global Learning Series
Rare Breed's Breakthrough in the Pet Category: Sampling Success
Global Learning Series
TikTok Shop: LIVE vs Short Video
Global Learning Series
AI is Supercharging Pet Innovation. 5 Simple Ways to Stay Ahead of the Pack
Global Learning Series
15-Minute Amazon Audit: A Live Look at What Brands Are Doing Right (and Where They Can Improve)
Global Learning Series
The State of Pet Well‑being: What Circana’s Insights Reveal
Global Learning Series
The Cat Category Advantage: How Cat Is Evolving in Retail
Global Learning Series
What Pet Owners Say When Brands Aren’t Listening
Global Learning Series
Educate to Engage: How Trainer-Led Content Builds Trust, Reduces Returns, and Grows Pet Brands
Global Learning Series
Manipulating the Media Through Great Storytelling
Global Learning Series
Pay Attention to Me: A Pet Care Business Guide to Brand Partnerships
Special Event/Networking
DOGTV | The Barkside Pet Comedy Show
Special Event/Networking
DOGTV | The Barkside Pet Comedy Show
BREAKOUT SESSION
Marketing Innovation Lab: RFP Presentations
BREAKOUT SESSION
Marketing Innovation Lab: Storytelling and Brand Marketing Workshop
BREAKOUT SESSION
Marketing Innovation Lab: Group Marketing Proposal Workshop
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Marketing Innovation Lab: Judging & Happy Hour
BREAKOUT SESSION
How to Sell Your Pet Business for a Profit
Financial & Investment PerspectivesBREAKOUT SESSION
Digital Footprint to Physical Foot Traffic: How Dr. Marty Drives Growth at Independent Pet Stores
Brand Storytelling & Digital InfluenceBREAKOUT SESSION
Greener Tails Ahead: Why Pet Can’t Be the Last to Catch Up
Pet SustainabilityBREAKOUT SESSION
Building Partnerships That Last
Brand Storytelling & Digital InfluenceBREAKOUT SESSION
From Compliance to Competitive Advantage: Rethinking Pet Food Packaging in an EPR Era
Pet SustainabilityBREAKOUT SESSION
Inside the Deal: Founders & Investors on Building Value in the Pet Industry
Financial & Investment PerspectivesBREAKOUT SESSION
Profiting from the Pet-Inclusive Economy through Strategic Partnerships
Financial & Investment PerspectivesBREAKOUT SESSION
Retail-Ready: What You Need Before Hitting the Shelf—Physical and Digital
Brand Storytelling & Digital InfluenceBREAKOUT SESSION
Organic Pet Food: Evidence, Safety, and Traceable Sourcing From Farm to Bowl
Pet SustainabilityBREAKOUT SESSION
The Pet Sector’s Role in the U.S. Economy
Financial & Investment PerspectivesBREAKOUT SESSION
The Real Reason for Pets: Making the Case for Pet Ownership
Brand Storytelling & Digital InfluenceBREAKOUT SESSION
AI for a Sustainable Pet Industry: When It Helps, and When It Doesn’t
Pet SustainabilityBREAKOUT SESSION
Reinvent, Realign, Rise: The Power of a Diversified Pivot
Brand Storytelling & Digital InfluenceBREAKOUT SESSION
Kindness in Every Kibble: Advancing Animal Welfare In Pet Food
Pet SustainabilityBREAKOUT SESSION
Pet Brand Playbook: Smart Channel Strategy for Pet Brands
Financial & Investment PerspectivesBREAKOUT SESSION
Tackling Pet Food’s Climate Pawprint: The Role of Sustainable Proteins
Pet SustainabilityBREAKOUT SESSION
The Conversion Multiplier: How Smart Brands Scale with Creator & Publisher Traffic
Brand Storytelling & Digital InfluenceBREAKOUT SESSION
Private Credit 101: Tailored Debt Financing for Strategic Growth
Financial & Investment PerspectivesBREAKOUT SESSION
From Concept to Cart: How to Make Your Pet Product a Success
Financial & Investment PerspectivesBREAKOUT SESSION
Purpose in Practice: Real Stories from Pet Brands Driving Sustainable Impact
Pet SustainabilityBREAKOUT SESSION
Grow with TikTok Shop: Pet Edition
Brand Storytelling & Digital InfluenceBREAKOUT SESSION
Paws and Effect: What Dual-Species Owners Reveal About the Future of Pet Shopping
Data & InsightsBREAKOUT SESSION
Future-Proofing Brand Discoverability: How to Rank in Both Google Search AND AI Results
Tech & InnovationBREAKOUT SESSION
PetsAddLife Podcast Recording
BREAKOUT SESSION
10 Cheat Codes I Learned While Scaling to $2B
BREAKOUT SESSION
Social Commerce Trends in the Pet Industry: Insights from Circana
Tech & InnovationBREAKOUT SESSION
From Innovation to Implementation: Closing the Loop on Flexible Packaging Without Greenwashing
BREAKOUT SESSION
The Future of Fit: Building Pet Brands That Anticipate Their Customers
Data & InsightsBREAKOUT SESSION
Trend Talk: APPA’s 2026 State of the Pet Industry with Pete Scott (Registered Media Only)
BREAKOUT SESSION
Start-Up Pitch: Huez Haus Seoul (Pawcus)
BREAKOUT SESSION
Start-Up Pitch: Wagging Dog Bakery
BREAKOUT SESSION
Beyond POS: How Unified Commerce Will Shape the Future of Pet Retail
BREAKOUT SESSION
Explore how sustainably sourced algae-based Omega-3 DHA is shaping the future of pet nutrition.
BREAKOUT SESSION
From First Bark to Farewell: The Modern Pet Parent Journey
BREAKOUT SESSION
Captivating Cats: Unlocking Palatability & Stability in Functional Formulas
BREAKOUT SESSION
The New Era of Amazon: Tools, Trends & What Pet Brands Can Do Now
BREAKOUT SESSION
Pets Can't Wait: Eliminating the Blind Spot Between Freight Planning and Your Dock
BREAKOUT SESSION
AI in Pet PR: How Brands Can Balance Innovation with Authenticity
Tech & InnovationBREAKOUT SESSION
From Idea to Bowl: A Roadmap to Unlocking the Potential of Novel Ingredients for the Pet Food Industry
BREAKOUT SESSION
Discovering the Lost Pet Owners and Framing the Opportunities
Data & InsightsBREAKOUT SESSION
Navigating the Widening Trust Deficit in Modern Pet Care
BREAKOUT SESSION
PetsAddLife Podcast Recording
BREAKOUT SESSION
From the Outside In: Brands With Your Pet's Wellness in Mind
BREAKOUT SESSION
Turning R&D into Real-World Pet Health Solutions
BREAKOUT SESSION
News Media Gold Rush: Command Free Publicity and Get Great PR
BREAKOUT SESSION
Beyond the Video: Building Systems That Scale Your Pet Creator Business
BREAKOUT SESSION
From Paw Print to Proof Point: The Business Case for Sustainability in the Pet Industry
BREAKOUT SESSION
APPA's State of the Industry
Data & InsightsBREAKOUT SESSION
Future Proof Your Business: The Changing Demographics of the Pet Industry and How to Prosper in the New Pet Economy
Tech & InnovationBREAKOUT SESSION
Debt vs. Equity: The Growth Stage Financing Matrix
BREAKOUT SESSION
Start-Up Pitch: Smith Family Popcorn
BREAKOUT SESSION
Start-Up Pitch: Smith Family Popcorn
BREAKOUT SESSION
Start-Up Pitch: Ocean Pride Fisheries Limited
BREAKOUT SESSION
“Glad-vertising”: Leveraging Shelter Pet Photography for Positive Social Media Impact and Engagement
BREAKOUT SESSION
PetsAddLife Podcast Recording
BREAKOUT SESSION
Standardizing Environmental Footprints of Pet Food Ingredients: A Case Study on Developing GFLI Data for Rendered Animal Byproducts
BREAKOUT SESSION
Humanizing AI: Storytelling With Generative Tools That Drive PetBrand Loyalty
Tech & InnovationBREAKOUT SESSION
TikTok Shop: Affiliate Program
BREAKOUT SESSION
Understanding the Pet Owner Perspective: Insights from Millions of Consumer Signals
Data & InsightsBREAKOUT SESSION
Boosting Brand Awareness in New Markets through Sampling
BREAKOUT SESSION
Creating Cohesive Social Content for High-Impact Campaign
BREAKOUT SESSION
Pet Retail Trends – How Can You Harness Growth in 2026?
BREAKOUT SESSION
Introducing APPA's 7 Pet Owner Segments
Data & InsightsBREAKOUT SESSION
Influencing Paws: Collaborating with Pet Influencers for Brand Success
BREAKOUT SESSION
From Idea to Aisle: How Smart Manufacturing is Powering the Next Generation of Pet Brands
Tech & InnovationBREAKOUT SESSION
How Formulation Drives Sustainability in Pet Food Production
BREAKOUT SESSION
How Merchants Can Cooperate with Brands on MAP Compliance
BREAKOUT SESSION
DOGTV | The Barkside Pet Comedy Show
BREAKOUT SESSION
PSC Retail Happy Hour co-partnered with IndiePet
BREAKOUT SESSION
Unleashed Party: Level Up sponsored by Hill's Pet Nutrition
BREAKOUT SESSION
DOGTV | The Barkside Pet Comedy Show
BREAKOUT SESSION
Giving Back: The Heart of Your Pet Business
Community Partnerships and CollaborationsBREAKOUT SESSION
Why Pet Retailers & Brands Can’t Afford to Ignore LinkedIn
Store of the FutureBREAKOUT SESSION
Old Dogs, New Tricks: Personal Branding & Presentation Skills for Pet Industry Executives
BREAKOUT SESSION
Shaping the Future: Industry Trends and Strategic Shifts
BREAKOUT SESSION
Introduction to Influencer Marketing (The Do's and Don'ts)
BREAKOUT SESSION
What Pet Parents Want from Sustainable Brands (and What They Are Willing to Pay)
BREAKOUT SESSION
Building Lifelong Pet Lovers – One Classroom at a Time
Community Partnerships and CollaborationsBREAKOUT SESSION
Private Label, Fresh & Frozen: The New Competitive Dynamics in Pet
BREAKOUT SESSION
PetsAddLife Podcast Recording
BREAKOUT SESSION
Rare Breed's Breakthrough in the Pet Category: Sampling Success
BREAKOUT SESSION
SEO in the Age of AI : How Brands & Retailers Stay Discoverable in 2026
Store of the FutureBREAKOUT SESSION
Navigating Risks and Regulatory Classification of Pet Treats with Health Benefits
BREAKOUT SESSION
TikTok Shop: LIVE vs Short Video
BREAKOUT SESSION
The Shelter Adopter Advantage: Why Pet Brands Should Chase the $110 Customer
Community Partnerships and CollaborationsBREAKOUT SESSION
Transparency Is the New Currency: Building Trust, Accountability, and Growth in Pet Retail
Store of the FutureBREAKOUT SESSION
A Case Study: The Packaging Conundrum
BREAKOUT SESSION
AI is Supercharging Pet Innovation. 5 Simple Ways to Stay Ahead of the Pack
BREAKOUT SESSION
Start-Up Pitch: Collared With Love
BREAKOUT SESSION
Start-Up Pitch: Kiwa All Natural
BREAKOUT SESSION
Start-Up Pitch: Best Friend Supplies Co.
BREAKOUT SESSION
15-Minute Amazon Audit: A Live Look at What Brands Are Doing Right (and Where They Can Improve)
BREAKOUT SESSION
A Step Ahead: Why Proactive Pet Health and Wellness Is the Future, Hosted by Mario & Courtney Lopez
BREAKOUT SESSION
Start-Up Pitch: Petrients Co., Ltd.
BREAKOUT SESSION
From Leash to Landfill: Understanding How Our Paws Impact the Planet
BREAKOUT SESSION
The State of Pet Well‑being: What Circana’s Insights Reveal
BREAKOUT SESSION
Rustin Moore Keynote - The Bond that Changes Everything
BREAKOUT SESSION
Redefining Reach: Why Walmart Marketplace is Your Key to Growth
BREAKOUT SESSION
The Cat Category Advantage: How Cat Is Evolving in Retail
BREAKOUT SESSION
Retail Theatre for Your Consumers and Their Pets
BREAKOUT SESSION
Partners in Growth: Using Digital Experiences and Brand Collaboration to Build Customer Loyalty
Store of the FutureBREAKOUT SESSION
Paws & Purpose: Storytelling that Sells and Saves Lives
Community Partnerships and CollaborationsBREAKOUT SESSION
PetsAddLife Podcast Recording
BREAKOUT SESSION
What Pet Owners Say When Brands Aren’t Listening
BREAKOUT SESSION
Leading the Pack: Understanding EPR and Sustainable Packaging
BREAKOUT SESSION
Trends & Opportunities in the Pet Care and Animal Health Industries
BREAKOUT SESSION
The Science of Store Design: How Layout & Merchandising Influence Shopper Behavior
BREAKOUT SESSION
Retail 2030: Reimagining the Pet Store Experience
Store of the FutureBREAKOUT SESSION
Sustainability in Pet Care: Lessons in Leadership, Innovation, and Sustainability from the Frontlines of Pet Care
BREAKOUT SESSION
Social Impact Through a Compassionate Lens: The Power of the Influencer
Community Partnerships and CollaborationsBREAKOUT SESSION
Educate to Engage: How Trainer-Led Content Builds Trust, Reduces Returns, and Grows Pet Brands
BREAKOUT SESSION
Purina Pet Care Innovation Awards – Grand Prize Pitch Competition
BREAKOUT SESSION
Start-Up Pitch: CondoBlock (CondoBugs.com)
BREAKOUT SESSION
Manipulating the Media Through Great Storytelling
BREAKOUT SESSION
PetsAddLife Podcast Recording
BREAKOUT SESSION
Start-Up Pitch: Fika's Freaky Friends
BREAKOUT SESSION
How to Work with Animal Shelters and Rescues to Support Your Community
Community Partnerships and CollaborationsBREAKOUT SESSION
Today's Standard in Pet Retail: Trust, Transparency, and Sustainability
Store of the FutureBREAKOUT SESSION
Pay Attention to Me: A Pet Care Business Guide to Brand Partnerships
BREAKOUT SESSION
Women in Petfood Leadership Networking Event
BREAKOUT SESSION
Establishing Circularity Measurement Systems for the Pet Industry
BREAKOUT SESSION
Tradition Meets Technology: What Dog Shows Can Teach the Pet Industry About Digital Engagement
BREAKOUT SESSION
Picking the Right Pet Packaging: How to Choose Packaging that Protects, Performs and Sells.
BREAKOUT SESSION
Speaking Their Language: How Segmentation Transforms Your Marketing Strategy
BREAKOUT SESSION
From Milk-Bone to Cat Cafés: How Innovation and Collaboration Create New Markets in the Pet Industry
Community Partnerships and CollaborationsBREAKOUT SESSION
Profit from Purpose: Turning Everyday Operations into Financial Wins
Store of the FutureBREAKOUT SESSION
How Sourcing Sustainably Adds Value to Your Product
BREAKOUT SESSION
Protecting Those Who Protected Us
BREAKOUT SESSION
DOGTV | The Barkside Pet Comedy Show
BREAKOUT SESSION
DOGTV | The Barkside Pet Comedy Show
BREAKOUT SESSION
APPA Member Appreciation 'Grab and Go' Breakfast (Sponsored by PetFoodCompliance.com)
BREAKOUT SESSION
Sustainability in Action: Real-World Case Studies from the Pet Industry
BREAKOUT SESSION
Sustainable Materials in Puppy Training Pads, Pet Diapers, Wipes and Beyond
Interactive Exhibitor Booths
Explore interactive exhibitor spaces from top RMNs, showcasing the latest ad tech, advertising platforms, and social media solutions for driving sales and engagement.
Strategies for Impactful Content & Commerce
Explore proven approaches for launching creator-led campaigns, activating digital commerce, and building brand visibility through powerful media partnerships.
Networking Opportunities
Meet face-to-face with industry leaders, media partners, and brands in a collaborative environment designed to inspire new ideas, foster connections, and drive partnerships.
Pet Retailers
Learn how to leverage social commerce and retail media networks (RMNs) to optimize your media spend, reach new audiences, and enhance customer loyalty.
Brand Marketers
Discover how retail media and social commerce can help you build brand awareness, boost sales, and drive repeat purchases in the pet industry.
Tech Providers & Advertisers
Showcase your connected commerce solutions to an audience of pet industry professionals eager to implement new digital advertising strategies.
Creators & Media Professionals
Share your voice, expand your audience, and collaborate with brands and retailers through video, podcasting, and social content that drives real engagement across the pet industry.