Step into the Future of Pet Retail at the New Global Petfluence Studio
Gain insights into how retail media, social commerce, and connected media are powering the next wave of growth in pet commerce.
The Power of Digital Content
Discover a dynamic destination where pet brands, influencers, and media leaders can collaborate on digital content. With dedicated video and audio studios, this interactive space invites attendees to experience how content creation, social commerce, influencer marketing, and media partnerships are reshaping pet marketing and driving success for brands and retailers alike. From retail media to creator-led campaigns, the studio showcases the tools and strategies driving connection, visibility, and growth across today’s pet industry.
Why Attend the Global Petfluence Studio?
Understand the Power of Retail Media
Retail media is revolutionizing the pet industry. Pet supplies ranked 4th in total impressions across retail media platforms, surpassing categories like Food & Beverages and Consumer Electronics. As RMNs generate three times more impressions than any other media platform, it’s clear that retail media is essential for growing your pet business.
Harness Social and Connected Commerce
The rise of social commerce and connected media is opening up new opportunities for brands to engage directly with pet owners. Social media platforms are rapidly becoming key drivers of consumer behavior in the pet industry. Learn how to integrate social media, live commerce, and connected shopping experiences into your strategy to expand your reach and increase sales.
Create, Network, and Grow Your Influence
As a content creator or media professional, you play a key role in shaping how pet brands connect with audiences. Whether you're producing short-form video, hosting a podcast, or partnering with brands, the Global Petfluence Studio offers a platform to build visibility, expand your network, and bring your creative vision to life.
Stay Ahead of E-Commerce Trends
E-commerce is becoming the dominant sales channel for pet products, with its share of retail sales increasing from 24% in 2019 to 38% in 2024. As 79% of pet care dollars come from omnichannel shoppers—those who engage with both online and in-store experiences—it’s crucial to integrate retail media into your overall strategy to capture this audience.
Interactive Exhibitor Booths
Explore interactive exhibitor spaces from top RMNs, showcasing the latest ad tech, advertising platforms, and social media solutions for driving sales and engagement.
Strategies for Impactful Content & Commerce
Explore proven approaches for launching creator-led campaigns, activating digital commerce, and building brand visibility through powerful media partnerships.
Networking Opportunities
Meet face-to-face with industry leaders, media partners, and brands in a collaborative environment designed to inspire new ideas, foster connections, and drive partnerships.
AUDIENCE SNAPSHOT
Who Should Attend?
Pet Retailers
Learn how to leverage social commerce and retail media networks (RMNs) to optimize your media spend, reach new audiences, and enhance customer loyalty.
Brand Marketers
Discover how retail media and social commerce can help you build brand awareness, boost sales, and drive repeat purchases in the pet industry.
Tech Providers & Advertisers
Showcase your connected commerce solutions to an audience of pet industry professionals eager to implement new digital advertising strategies.
Creators & Media Professionals
Share your voice, expand your audience, and collaborate with brands and retailers through video, podcasting, and social content that drives real engagement across the pet industry.
Be part of the retail media revolution in the pet industry.
Whether you're looking to refine your retail media strategy, build brand visibility, or expand your media reach through social and connected commerce, the Global Petfluence Studio is the place to be.
