New Products Showcase

The New Products Showcase gives exhibitors the opportunity to highlight their newest lines while getting additional exposure for their products at Global Pet Expo. It is also an opportunity for key international and domestic buyers to see what’s new and what’s hot in the industry. They can look, study, compare, and contact you at your booth for more information and to place orders. This adds excitement to the Show and helps focus further attention on your products. The New Product Showcase always receives a great deal of interest at the Show as well as coverage in trade publications.

This 45,000 square foot space on the trade show floor is set aside to recognize the year’s best creative efforts in New Product by Global Pet Expo Exhibitors. With hundreds of entries, this is the largest new product showcase at any pet product industry trade show in the world. Each new product is allotted 2 feet by 2 feet of quality space (4 feet by 2 feet for Floor Displays) in order to display each product in the best manner possible.

Requirements:

Companies must be an exhibiting APPA or PIDA member in order to participate in the New Products Showcase. Any New Product first shipped after last year’s Global Pet Expo (March 27, 2026) will be considered. The product or display must be new for the participating company, not merely a revision. If a radical improvement has been made on an old product, the changes must be indicated on the application. In the event of any dispute, Global Pet Expo’s decision will be final. No entry may be submitted if it was submitted in a previous Global Pet Expo New Products Showcase.

Cost:

Best New Product: The cost per entry is $400. Each entry will be allocated a 2’ x 2’ display space. In this space, you can show either a single product or a series/SKU of the same product. If this entry requires a larger space, additional 2’ x 2’ spaces can be purchased. If you would like to show more than one new product, please submit a separate entry form for each product. Do not mail product to Global Pet Expo.

Oversized Product: Products exceeding 3 feet or 36 inches in height will be placed in a designated floor space at no extra charge. Please be aware that guards will be on duty 24 hours a day; however, due to the size of the New Products Showcase, Global Pet Expo cannot be responsible for any loss, damage, or vandalism to individual products and/or displayed items.

Natural

Products marketed to promote their natural properties and may be labeled as natural, organic, holistic, environmentally friendly, or non-GMO across all animal types.

Pet Tech Innovation

Showcasing emerging brands and technology-forward products such as wearables, health aides, and others across all animal types.

Pet Sustainability

Products promoting continual sustainable improvement that directly reduce the impact of pet products on the global environment.

Dog Food & Treats

Any consumable product intended to contribute to the dietary requirements or wellness of canines. Excludes medicine.

Dog Products

Dog toys, beds, collars, leashes, carriers/travel accessories, grooming products, behavior aides, health and wellness products, apparel, waste management, safety products, etc.

Aquatic

Any product that is intended for use with any aquatic animal such as saltwater or freshwater fish or amphibians. This includes products related to the upkeep of ponds.

Cat

Any product intended primarily for use with cats.

Farm & Feed

A comprehensive range of products for the crossover between livestock and pets, including equine and poultry, pigs, and goats.

The Modern Pet

Stylish, trendy or luxury products for animals such as clothing, lifestyle brands, costumes or accessories.

Reptiles

Any product intended for use with reptiles including, snakes, lizards, turtles, iguanas, geckos, bearded dragons, and tortoises.

Small Animals

Any product intended for use with small mammals (that are not dogs or cats), and may include hamsters, rabbits, guinea pigs, ferrets, gerbils, rodents, or other small mammals.

Bird

A product intended primarily for use with birds.

Product Set Up & Pick-Up

All items must be brought directly to the display area between 12:00 p.m. and 5:00 p.m. on set-up day, Tuesday, March 16, 2027.

Your product(s) must be picked up from the New Products Showcase area between 3:00 pm and 4:00 pm on Friday, March 19, 2027. Please review the Receipt Policy.

Receipt Policy for New Products Showcase Participants

Global Pet Expo has instituted the following policy for all companies participating in the New Products Showcase. When exhibitors place their entries in the New Products Showcase area on Tuesday, March 16th, they will receive a tent card for each entry and a receipt. The receipt will be required in order to retrieve your product at the close of the trade show. This policy is designed as an additional check to ensure that all products leaving the New Products Showcase belong to the exhibitor. Please make sure to hold on to the receipt as there are no replacements.

Opportunities for Product Promotion

The deadline to enter submissions for New Products Showcase is
MONDAY, FEBRUARY 15, 2027, 11:59 PM ET