
Project Green by Project Sudz Supplement Line
Retail Price: $19.99
Best In Show
Five supplements packed with functional ingredients with a purpose.
Stress Releaf Edibites, Bacon Family Size
Retail Price: $47.99
2nd Place
Our plant-based bacon-flavored Stress Releaf Edibites are now available in Family Size! This value-size pack offers 50 6mg chews per bag and offers customers $6 in savings.
Bramble Human-Grade, Plant-Based Fresh Dog Food
Retail Price: $45.00
3rd Place
Bramble's THREE newest 100% plant-based human-grade fresh dog food recipes include two that are formulated for renal support. All dogs can benefit from Bramble’s easy-to-digest, highly bioavailable recipes shown to improve gut health and lower cholesterol! Formulated by board-certified veterinary nutritionists, Bramble’s fresh dog food is made from high quality, human-grade ingredients that are gently cooked for maximum nutrition to support a long and healthy life. The result is savory, drool-worthy fresh food that is bowl-licking delicious!Bramble’s lower protein line of recipes is designed for dogs with kidney disease or those needing a diet lower in protein, phosphorus, and fat. For dogs struggling to eat their prescription food, Bramble offers a moisture-rich, drool-worthy alternative.All of Bramble's fresh food is made with organic, non-GMO pea protein, sourced in the US, and free from synthetic vitamins and minerals, and contain no preservatives. Bramble is also free from all common pet food allergens (beef, dairy, chicken, soy, eggs and wheat gluten) to minimize the risk of allergies and food sensitivities.

Laundry Cycle Pro
Retail Price: $5.49
Best In Show
Persistent odors, embedded fur, and hair-covered clothes fresh out of the dryer — it's a frustration cycle that never ends. Laundry Cycle Pro™ is Uproot Clean's answer: a complete, multi-step laundry system engineered for pet households. Starting with the Washing Machine Cleaner Pro to maintain the machine itself, through the Laundry Detergent Sheets Pro and Scent Booster Pro to clean clothes and tackle stubborn pet odors, and finishing with Pet Hair Reducing Dryer Sheets to capture loosened fur in the dry cycle — every step targets what standard laundry products miss. Laundry Cycle Pro™ brings Uproot Clean's expertise in pet hair removal into the laundry room — finally completing the clean.
TiCK Test
Retail Price: $110.00
2nd Place
TiCK Test is the first at-home rapid test designed to test a tick and see if it is carrying Lyme Disease. Until now, most tick testing required mailing a tick to a lab and waiting days—sometimes weeks—for results. TiCK Test brings a simple, guided, “COVID-test style” process into the home, delivering fast information and clear next-step guidance so pet families can act with confidence.
PetVet Flavored Activated Charcoal
Retail Price: $21.99
3rd Place
This patent-pending, veterinarian-designed flavored activated charcoal addresses a critical failure point in pet toxin emergencies: compliance. By improving palatability, it helps pet owners administer charcoal faster and more effectively when timing is critical. Designed for real-world emergency use, it supports safer, quicker response during ingestion events.

Freeze Dried Raw Regeneratively Sourced Lamb Lung
Retail Price: $11.99
Best In Show
Our Lamb Lung Cube treats are made with a single ingredient— pasture-raised lamb lung sourced from regenerative farms. By feeding these simple, protein-packed treats you are supporting farmers who are restoring the land and earth's ecosystem, making these freeze-dried raw cube treats great for your pup and the planet too!
Honest to Goodness® Protein Bites
Retail Price: $11.99
2nd Place
This new and sustainability-minded line of natural protein first soft jerky snacks are formulated with upcycled vegetables or fruits to help reduce waste, support a positive environmental impact and provide a delicious and healthy treat option for dogs. There are six recipe SKU’s: Salmon & Apple, Beef & Carrot, Venison & Sweet Potato, Duck & Blueberry, Turkey & Pumpkin and Chicken & Pea. All feature a proprietary antioxidant blend to support immunity and overall well-being and are formulated with a sustainable marine microalgal oil that is a vegan-friendly alternative to animal-derived sources of Omega-3 essential fatty acids. Honest to Goodness® Protein Bites are packaged in bags made of 30% post-consumer recycled material. These are truly treats that are good for dogs and good for the earth.
Dr. Bob Goldstein's Wisdom™ Air-Dried From the Air
Retail Price: $19.99
3rd Place
Every ingredient in From the Air can be traced back to a source we chose on purpose. Our signature protein blend starts with cage-free duck from family farms in Pennsylvania, cage-free quail raised in Texas under third-party audited natural behavior standards, and cage-free Belgian geese. Each protein is sustainably sourced with animal welfare at the center of the decision. We air-dry From the Air at Riverstone, our own SQF-certified facility in the farmlands of Maryland, built to incorporate sustainable guidelines for water, waste, and energy usage. Manufacturing in-house means we oversee the integrity of every ingredient from start to finish, with full traceability and no outsourced steps. The recipe is completed with nutrient-rich whole foods: ancient grains, organic sprouted seeds, real fruits, and vegetables. No corn, wheat, soy, legumes, artificial flavors, or artificial preservatives. The 8 lb. bag is 100% recyclable, making Wisdom one of the first pet food lines in the industry to offer this type of packaging. What This Means for Retailers Sustainability claims your customers can trust, because every one of them is specific and verifiable: named sourcing regions, third-party audited welfare standards, a certified facility, and recyclable packaging. From the Air gives you a real story to tell, not a label to hide behind. Veterinarian formulated. Made in the USA. Earth Animal is a certified B Corp, dedicating 1% of annual net sales to efforts that preserve and enhance quality of life for animals, people, and the Earth.

Bramble Human-Grade, Plant-Based Fresh Dog Food
Retail Price: $45.00
Best In Show
Bramble's THREE newest 100% plant-based human-grade fresh dog food recipes include two that are formulated for renal support. All dogs can benefit from Bramble’s easy-to-digest, highly bioavailable recipes shown to improve gut health and lower cholesterol! Formulated by board-certified veterinary nutritionists, Bramble’s fresh dog food is made from high quality, human-grade ingredients that are gently cooked for maximum nutrition to support a long and healthy life free from allergies and food sensitivities. The result is savory, drool-worthy, fresh food that is bowl-licking delicious! Bramble’s lower protein line of recipes is designed for dogs with kidney disease or those needing a diet lower in protein, phosphorus, and fat. For dogs struggling to eat their prescription food, Bramble offers a moisture-rich, drool-worthy alternative.
Cheezie Yips™ Crackers with Cheddar Cheese
Retail Price: $5.99
2nd Place
Because dogs deserve the same crispy cheesy crunch we do. Three Dog Bakery’s Cheezie Yips™ with Cheddar Cheese are baked dog crackers made with real cheddar cheese, crisped to golden perfection. A craveable, people-inspired snack with a satisfying crispy bite in every nibble. No crumbs. No sharing. This box is all theirs.
Saint Rocco's Treats
Retail Price: $12.99
3rd Place
7-ingredients and premium proteins are hand-crafted daily using our proprietary 48-hour baking process. This commitment to clean recipes, high-quality proteins, and an artisan process results in Meat & Fish Jerky treats that offer unmatched flavor & aroma for dogs. They also provide pet parents with an easy-to-break, crumb-free texture for mess-free rewarding and training.

Ruff Liners Back Seat Extender w/ Door Protection
Retail Price: $179.99
Best In Show
Our car backseat extender for dogs can support multiple dogs. The Large pet back seat extender offers +32% more riding space! The dog back seat extender hard bottom has 3 removable plastic inserts that are light weight and tested to hold up to 400 lbs! Our back seat extender for dogs hard bottom has integrated door panel protection so your doors stay protected! You can open your doors, or roll your windows down, and our dog backseat extender hard bottom stays in place. Ruff Liners backseat extender for dogs suv with soft padding on top, makes every ride more comfortable. Shield your vehicles interior with our 100% waterproof hard bottom car seat cover for dogs. Designed to repel water and resist scratches, it's the ultimate defense against dirt and hair. Our dog back seat cover hard bottom keeps your car looking brand new, no matter where the road takes you. Machine washable on gentle, and hang dry for easy cleaning!United States Patent No.: 12,221,024
Itch & Allergy
Retail Price: $34.96
2nd Place
TARGETED SKIN & COAT SUPPORT Pet Immune Postbiotics - Supports immune function & gut microbiome balance Wild Alaskan Salmon Oil - Supports normal skin moisture & coat shine Colostrum - Supports immune health & skin wellness Turmeric + Licorice Root - Supports overall skin comfort during seasonal changes Created with care and grounded in science, our soft chews feature Wild Alaskan Salmon Oil, Colostrum, Turmeric, and clinically studied postbiotic technology. These thoughtfully selected ingredients work together to support immune function, maintain normal skin moisture, and promote skin and coat wellness during seasonal changes.
StitchLeash Clip & Go Walk System
Retail Price: $34.99
3rd Place
One Leash. Zero Juggle. Every dog parent knows the routine. Dirty poop bags. Treats. Water. Keys. Phone. Sometimes even a fanny pack or bag just to get out the door. It is messy, inconvenient, and way more complicated than it should be. StitchLeash® Clip & Go™ Walk System changes that by transforming a leash into a fully functional carry solution made for real life. Built on the patented Clip & Go™ system, everyday walk essentials clip directly onto the leash so everything stays organized, secure, and within reach. No extra bags. No forgotten items. Just grab your leash and go. The system is available in both retractable and nylon leash options, allowing retailers to merchandise multiple formats under one cohesive innovation. Pet parents can customize their setup based on their dog, their walk, and their lifestyle, eliminating clutter and making every walk feel easier from the start. Without the juggle, walks become more enjoyable and more connected. Pet parents stay focused on their dog instead of their stuff, which makes it easier to walk more often and truly enjoy the time together.

Nano Arctica E-Chiller
Retail Price: $340.00
Best In Show
The Nano Arctica Chiller delivers powerful, energy-efficient, and whisper-quiet cooling in a compact design. With precise temperature control and easy installation, it creates a stable, comfortable environment for aquariums, axolotls, reefs, and reptiles—perfect for hobbyists who demand reliability and simplicity.
PlantPod
Retail Price: $15.99
2nd Place
Discover PlantPod: The One-of-a-Kind Aquarium Plant Solution PlantPod proudly presents the world's first and only collection of rare and unique aquarium plants, including mosses, ferns, and other exquisite species, all carefully housed in our internationally patented PlantPod system.Key Features:
Innovative Design: A transparent tube filled with an aqua solution that keeps plants healthy for extended periods
Secure Packaging: A top-sealed “full open can ring” guarantees a 100% seal for safe transport
Convenient Display: There's no need to place plants in an aquarium for display purposes simply store on a shelf and let customers select their favorites.
Aqua-Flora Naturals™
Retail Price: $14.99
3rd Place
Aqua-Flora Naturals™ combines two of the hottest trends in aquatics: live plants and natural rocks and wood. It makes stocking live plants easier for retailers while simplifying aquascaping for hobbyists of all levels.

Lady N Pheromone Tofu Litter | Standard
Retail Price: $25.99
Best In Show
Out-of-box accidents are one of the most common frustrations for cat households. Lady N Pheromone Tofu Cat Litter is a plant-based formula designed to encourage consistent litter box use by creating a familiar, reassuring environment. Infused with botanical pheromones that signal a sense of “safety” and “home,” it helps support positive litter habits—especially in multi-cat households, during home transitions, or for stress-sensitive cats. Made from pea fiber, the formula delivers fast, firm clumping with low dust and a soft, paw-friendly texture that supports natural digging instincts. Powered by botanical pheromones, Lady N helps create a calmer, more trusted litter experience.
BAYCAT Harness and Leash
Retail Price: $30.00
2nd Place
This is the debut of the BAYCAT Harness by BAYDOG. This harness is made specifically for cats, featuring a step-in design and made of breathable mesh material. The stylish look is complemented by several extras, like reflective trim for nighttime safety, a martingale clasp that makes the harness difficult to escape, and BAYDOG Find My Owner technology. The BAYCAT harness is available in four adjustable sizes and four perfect colors, and each harness comes with a 6' leash with a neoprene handle and reflective trim. MSRP starts at $30.
Cat Christmas Tree
Retail Price: $349.00
3rd Place
Meowpy's patent-pending Cat Christmas Tree is a year-round Cat Tower and seasonal Cat Tower Christmas Tree. Our product easily transforms from a Cat Tower to the Christmas Tree in a few minutes, provides internal passages and platforms for your cat, and a stable base to keep your tree upright for whole holiday season. In addition to our Christmas theme, our product leverages the same design principles for themes such as Easter, 4th of July, and Halloween to name a few.

ALZOO Horse Shampoo(s) Dark Coat & White Coat
Retail Price: $19.99
Best In Show
Keep your horse's coat vibrant and healthy with ALZOO™ Shampoos, specially designed for both white and dark coats. These shampoos are formulated to keep your horse’s coat clean, shiny, and full of life. They create a gentle yet effective creamy lather that easily removes dirt and sweat, making bath time quick and stress-free for your horse. ALZOO™ Dark Coat Shampoo enhances dark tones and adds a rich shine, while ALZOO™ White Coat Shampoo brightens white and light coats.
Grazlee Goat Treats
Retail Price: $9.99
3rd Place
Alfalfa-based treat that supports digestive health and daily enrichment. Mini cube format offers retailers a premium option that appeals to both serious goat owners and casual hobbyists.

Lady N Infinity Scoop
Retail Price: $10.99
Best In Show
The INFINITY Cat Litter Scoop offers a smarter, more efficient way to clean. Designed for performance, comfort, and modern aesthetics, it features five exclusive details that make daily scooping quicker and cleaner. Its ergonomic curves and patented 8-shaped sifting holes allow litter to pass through smoothly while maintaining strength and precision. A 35° angled blade and curved edge fit seamlessly along litter box walls for more thorough cleaning, while the graduated side supports controlled, accurate scooping. Crafted from durable ABS for long-lasting use and finished with a space-saving hanging handle, INFINITY combines thoughtful design with everyday functionality—an internationally recognized innovation in cat care.
The Buzzz Off Natural Anti-Mosquito/Insect Onesie
Retail Price: $60.00
2nd Place
Introducing the BUZZZ OFF Natural Anti-Mosquito& Parasite Repellent Onesie, the ultimate protection against biting insects for your canine companion. This innovative garment features Greenfirst® plant-based treatment that repels four mosquito species, while the unique Zebra-Stripe Pattern Tech disrupts mosquito radar systems for dual-layer defense. Crafted from biodegradable materials with no chemical additives or endocrine disruptors, this onesie provides a complete dust mite, mosquito, and parasite shield that's machine washable for lasting protection. Each OEKO-TEX eligible, REACH™ & BPR™ compliant onesie includes an official treatment label and unique traceability number, ensuring reliable quality for your beloved pet's outdoor adventures.
Double Sided Dog Bandana & Ribbon Scrunchie Set
Retail Price: $34.99
3rd Place
Our Matching Double Sided Tie & Snap Dog Bandana & Ribbon Scrunchie Set is designed for pet parents who love coordinated style with their best friends. The dog bandana features a double-sided design for added versatility, allowing you to switch up the look without changing accessories. It ties and snaps for an adjustable, secure fit that stays in place while your pup plays, walks, or lounges. Made from soft, lightweight fabric, it’s gentle on fur and comfortable for all-day wear. The matching ribbon scrunchie is crafted to complement the bandana without feeling bulky. It holds hair comfortably while adding a subtle, polished pop of matching style — perfect for ponytails, buns, or worn on the wrist when not in use.

Creature Décor
Retail Price: TBA
Best In Show
Small décor designed to give small terrariums a natural look, housing creatures such as jumping spiders, tarantulas, praying mantises, and other insects. This set includes naturalistic plastic plants, a tiered rock feature, and bamboo with lifelike leaves that mount easily with suction cups, making them perfect for creating climbing, hiding, and resting spots.
CondoBox – Feeder
Retail Price: $24.99
2nd Place
CondoBox™ Feeder is a novel live-feeder delivery system that transforms one of reptile keeping’s biggest friction points—handling live insects—into a clean, controlled, repeatable routine. Unlike conventional tubs and “dump-and-chase” feeding, CondoBox Feeder introduces a new architecture: a compact micro-ecosystem that maintains live insects and delivers them on-demand through a dedicated feeding interface. At its core is our patent-pending CondoBlock™ craft-corrugated habitat, which provides structured shelter and climbing surface that supports insect well-being, reduces stress-driven crowding and cannibalism, and helps keep the system cleaner from the moment the insects are purchased. The breakthrough is the separation of functions inside one device: insects live “backstage” in an organized habitat, while a controlled passageway guides a predictable portion into an accessible feeding zone. Reptiles can capture insects directly from this zone—without owners needing to touch, chase, or dump insects into the enclosure—dramatically reducing escapes, mess, and inconsistent portions. This creates a better feeding experience for keepers and a more natural, stimulating capture interaction for reptiles.
Deluxe Tortoise House Heater
Retail Price: TBA
3rd Place
Keep your outdoor pet warm throughout the night with Zoo Med’s Tortoise House Heater. With 300W of power available and a built-in fan, it can maintain a consistent and comfortable set temperature between 70 and 90°F. With safety and efficiency in mind, this thermostatically controlled heater features an auto-shutoff mechanism and operates only when needed. Built to last with all steel construction, ETL laboratory tested for safety, and covered by a 1 year Zoo Med Guarantee. Treat your outdoor pet to the ultimate life of luxury with Zoo Med’s Tortoise House Heater!

Nibbles Garden Crunch Hay Pops
Retail Price: $2.99
Best In Show
Our Garden Crunch Hay Pops are a premium treat and chew crafted for small pets who love to nibble, forage, and explore. At its heart is high-quality timothy hay, a fibrous, low-calorie base that supports healthy digestion and natural tooth wear, blended with fragrant, garden-grown botanicals: dried calendula petals, nutrient-rich alfalfa leaf, and delicate pink cornflower. The result is a texturally innovative lollipop that combines crunchy hay, tender leaf pieces, and floral notes to entice curious rabbits, guinea pigs, chinchillas, degus, and other small pets. Designed to be both a tasty snack and an enrichment tool, Garden Crunch Hay Pops encourages natural foraging behavior and prolonged chewing, helping to reduce boredom and promote dental health.
Ele-Fun Nap & Play Tunnel Toy
Retail Price: $16.99
2nd Place
Washable play and sleep tunnel for small pets. Interactive crinkle ears and two crinkle peanuts. Five large openings made from a durable corduroy material.
12oz Tropical Carnival Bento Box
Retail Price: $9.99
3rd Place
Tropical Carnival® Natural Behaviors® Foraging Treat appeals to the natural instincts of small animals to forage and work for their food. This unique treat includes all-natural timothy hay, dried carrots, dried banana chips, and dried flaked peas to create the ultimate foraging experience for your pet.

Suet Minis
Retail Price: $74.99
Best In Show
Suet Minis are a great versatile snack to feed year-round. Made with quality ingredients in a melt-resistant formula.
New Flavors of Crunch Stick Treats
Retail Price: $5.48
2nd Place
Vitakraft Crunch Sticks have new flavors in the variety packs for Parakeets and Canary/Finches! Parakeet - Banana/Apple/Herb and for Canary/Finches -Kiwi/Pepper/Egg.
Kaytee NutriDelight Pet Bird Food
Retail Price: $79.00
3rd Place
Kaytee NutriDelight pet bird food delivers optimal nutrition with a texture and vibrant colors birds love.• All-in-One Nutrition in Every Bite
• Consistent nutrition in every pellet with probiotics, a prebiotic, omega-3s and antioxidants
• Supports digestive, brain, heart, skin & feather health
• Soft, chewy pieces encourage bird’s natural behaviors to rip, tear and play with their food
• Birds experience food through texture and color as much as taste
• Unique Format in the Pet Bird Category
• Optimal nutrition with a soft, engaging texture delivers a feeding experience not currently available on the pet bird shelf

CATEGORY
Human-Animal Bond Breakthrough
The Human-Animal Bond Breakthrough Award recognizes standout New Products Showcase submissions that support and strengthen the human-animal bond by fostering connection, trust, companionship, emotional well-being, and shared quality of life. The award reflects a commitment to honoring, preserving, and deepening the bond between people and their pets.

StitchLeash Clip & Go Walk System
Retail Price: $34.99
Best In Show
One Leash. Zero Juggle. Every dog parent knows the routine. Dirty poop bags. Treats. Water. Keys. Phone. Sometimes even a fanny pack or bag just to get out the door. It is messy, inconvenient, and way more complicated than it should be. StitchLeash® Clip & Go™ Walk System changes that by transforming a leash into a fully functional carry solution made for real life. Built on the patented Clip & Go™ system, everyday walk essentials clip directly onto the leash so everything stays organized, secure, and within reach. No extra bags. No forgotten items. Just grab your leash and go. The system is available in both retractable and nylon leash options, allowing retailers to merchandise multiple formats under one cohesive innovation. Pet parents can customize their setup based on their dog, their walk, and their lifestyle, eliminating clutter and making every walk feel easier from the start. Without the juggle, walks become more enjoyable and more connected. Pet parents stay focused on their dog instead of their stuff, which makes it easier to walk more often and truly enjoy the time together.
Nibbles Garden Crunch Hay Pops
Retail Price: $5.48
2nd Place
Our Garden Crunch Hay Pops are a premium treat and chew crafted for small pets who love to nibble, forage, and explore. At its heart is high-quality timothy hay, a fibrous, low-calorie base that supports healthy digestion and natural tooth wear, blended with fragrant, garden-grown botanicals: dried calendula petals, nutrient-rich alfalfa leaf, and delicate pink cornflower. The result is a texturally innovative lollipop that combines crunchy hay, tender leaf pieces, and floral notes to entice curious rabbits, guinea pigs, chinchillas, degus, and other small pets. Designed to be both a tasty snack and an enrichment tool, Garden Crunch Hay Pops encourages natural foraging behavior and prolonged chewing, helping to reduce boredom and promote dental health.
Lady N Pheromone Tofu Litter
Retail Price: $79.00
3rd Place
Out-of-box accidents are one of the most common frustrations for cat households. Lady N Pheromone Tofu Cat Litter is a plant-based formula designed to encourage consistent litter box use by creating a familiar, reassuring environment. Infused with botanical pheromones that signal a sense of “safety” and “home,” it helps support positive litter habits—especially in multi-cat households, during home transitions, or for stress-sensitive cats. Made from pea fiber, the formula delivers fast, firm clumping with low dust and a soft, paw-friendly texture that supports natural digging instincts. Powered by botanical pheromones, Lady N helps create a calmer, more trusted litter experience.
