Social Media Toolkit for Speakers

Instructions 

Graphics and Messaging

• Utilize the messaging, assets and content ideas below to create turnkey social media posts to promote your participation at Global Pet Expo 2025.
• Download the custom graphics here, or use your own photos or videos with the provided sample messaging to create your next viral post! You can also leverage our content ideas below to help you get started.
• When you are ready to create a post:
  1. Upload your choice of image, video or graphic to any social media channel.
  2. Copy/paste or customize a caption from our suggestions below.
  3. Fill in any blanks if applicable.
  4. Tag Global Pet Expo’s social channels @GlobalPetExpo and add the hashtag #GlobalPetExpo.
  5. Post away! 

GIPHY Stickers 

Get creative with your Instagram Stories by adding Global Pet Expo GIPHY stickers to your posts.  

How to Use Stickers

1. When creating an Instagram story, click on the square smiley face icon on the top of the screen.  
2. Type “Global Pet Expo” or “Global Pet Expo 2025” in the search bar. You will find a variety of animations.  
3. Click on the sticker you’d like to use to add it to your Story.
4. Hold down on the sticker to move it around or resize it.
5. Post your Instagram Story!  

Social Media Channels 

Global Pet Expo is active on the following channels. Be sure to follow us and tag @GlobalPetExpo on your posts! 

• Instagram
• Facebook
• x
• TikTok
• LinkedIn

#GlobalPetExpo - Use our official hashtag #GlobalPetExpo when posting your content about the show to increase engagement on your content. 

Graphics

Download Custom Social Media Graphics

Check out these social media graphics to promote your attendance at Global Pet Expo.

Download the graphics here!

Messaging & Content

Pre-Show 

Content Ideas 

• Create a post informing your audience of your speaking engagement at Global Pet Expo. Share details about the time and location of your session(s), and what you will share.
• Share or tease out some key talking points or data about your presentation topic.
• Post a brief bio and talk about your experience or expertise on your session topic.  
• Share any behind-the-scenes content preparing for your session.  
• Share videos/Instagram Stories teasing out some of the topics you’ll be discussing during your session(s).
• Snap photos of your travels to Orlando. 

Messaging

• I’m excited to announce that I’ll be leading a session at #GlobalPetExpo this year as part of the Global Learning Series! Join my session [session name] on [date and time] [in/at] [session location], where I’ll be discussing [main topic/talking points]. Let’s connect!  
• I’m leading a session at #GlobalPetExpo 2025! Be sure to stop by [room number] on [day] at [time] to catch my session on [session name].
• Join me on [date and time] [in/at] [session location] for my session [session name] at #GlobalPetExpo and learn about [topic details]. 

At the Show & Post Show

Content Ideas

• Capture photos and/or videos of your presentation during your session.
• Take a selfie with your session audience behind you, or with any attendees you meet after your session.
• Take a photo of the Global Pet Expo signage with your speaking details listed.
• Snap a selfie or take a group shot on the show floor and share your favorite things about the pet industry.
• Talk about another speaker session you attended and discuss your top takeaways.  
• Share a carousel or video recap of your time at Global Pet Expo.
• Create a “day in the life” speaking at Global Pet Expo vlog-style video. 

Messaging

• If you’re here at #GlobalPetExpo, be sure to stop by [location] on [day] at [time] to catch my session, [session name].
• Join me today at [time] for my session on [session name] [in/at] [location]! #GlobalPetExpo
• I’ve had a blast speaking on [session topic(s)] at #GlobalPetExpo 2025! Here’s a look behind the scenes at what I’ve been up to this week.