5 Steps to Exhibitor Success

• Tradeshow Planning & Productivity Management Tool 
• Exhibit Budgeting & Cost Control Tool
• Exhibit & Financial Performance Metrics Tool

• Define Your Outcomes – 14 weeks prior
• Identify & Attract Your Ideal Visitors – 13 weeks prior
• Manage Your Visitor’s Experience – 12 weeks prior
• Manage Your Leads – 8 weeks prior
• Measure Your Performance & ROI -  6 weeks prior and update after the show

It’s your space, what you do with it matters! Global Pet Expo is a big show and pet retailers are selective about which booths they visit. To get your fair share of booth traffic, there are three expectations you must meet. Register now for this all-new exhibitor excellence webinar developed and presented by leading tradeshow productivity expert Jefferson Davis of Competitive Edge. In just 60 minutes, this high content, practical webinar will guide you through how to address these three critical success factors. He will also share step-by-step instructions along with photographs of Global Pet Expo exhibits in action to guide you to a more effective exhibit.

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As part of our new exhibitor on-boarding program, we encourage all new exhibiting companies to participate in a web-briefing to prepare for the show. In just 60 minutes, Global Pet Expo staff and America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will share important information about the expo and overview the key elements of the new exhibitor on-boarding program. No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web-briefing more informed, more focused, and better prepared with new knowledge and practical tools to exhibit more successfully at the Global Pet Expo.

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View by: 12-16 weeks before GPE

In a big show like Global Pet Expo, the battle for the minds and attention of pet product retailers is often won in the days and weeks leading up to show time.  If you just rent space, show up and “hope” the right buyers finds you, you are leaving a lot to chance.  View this important webinar that will walk you through how to create a compelling attendee value proposition and deliver it through multiple channels to help you get “in the mind” and “on the agenda” of enough of the right buyers before the show opens. This is a can’t miss webinar for every exhibiting company regardless of size who is trying to improve their booth traffic and exhibiting ROI.

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 View by: 10 weeks before GPE

Your exhibit is about getting quality face-to-face contact with pet retail buyers. Only your booth staff can manage this critical part of your exhibiting program.  Buyers use trade shows not only to evaluate products and services, but equally important, to evaluate the people behind the brands. If your staff is fully prepared and understands the expectations and needs of attendees and the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, your brand impression and ultimately your return on investment.  Make sure your booth staff are fully prepared to put your best foot forward by viewing this exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge. 

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View by: 8-10 weeks before GPE

Any sales orders you happen to write on the show floor are just the low hanging fruit. What you can get over time with a well-designed lead qualification, capture and follow-up process can blow your mind. Register for this important new webinar that will walk you through how to quickly and easily improve your lead qualification process and your capture device to help you get information rich high quality committed next action leads. You also pick up important tips, strategies, and ideas for improving your lead follow-up to increase your post show sales conversion.  This is a can’t miss webinar for every exhibiting company regardless of size who wants to improve exhibiting ROI.

VIEW PRESENTATION

DOWNLOAD WORKBOOK