Apply for an Influencer Badge for Global Pet Expo

Review of your influencer registration application is contingent upon accompanying documentation, and qualification terms as specified above.

Upon receipt, Global Pet Expo’s Public Relations team will review your materials and notify you of your registration approval, denial, or request additional information via email. Applicants can expect to receive a response within approximately one to two weeks of submission, depending on review volume. Please contact X email if you have not received a response within this time frame.

Content Standards & Brand Alignment:

• To ensure the best professional experience for exhibitors at Global Pet Expo, we kindly request that only social media influencers operating in a business capacity apply for influencer credentials. Applicants who do not currently meet these criteria may have their application declined but are more than welcome to re-apply for future events.
• A history of previous attendance at Global Pet Expo does not guarantee registration approval or waive the application or documentation requirements.
• There is a badge limit of two people per social media account for influencer registration. Any additional individual registered under your primary social account must be operating in a business capacity on behalf of your account and actively supporting your content creation team. Additional registrants may not conduct independent solicitation or personal promotional activity at Global Pet Expo.
• To maintain the professional environment of Global Pet Expo, accounts featuring or promoting sexual or adult content, discriminatory, hateful, or offensive material, political endorsements, or illegal or unsafe activities may be deemed ineligible for influencer credentials or have credentials revoked.

• Please do not register your pet for a badge. Upon application approval, you will receive an email with a link to complete a Permission for Pets request form. Applicants can expect to hear back regarding their pet application status within approximately one to two weeks, depending on review volume. If you do not receive a response within this timeframe, please check your spam or junk folder, or contact the Global Pet Expo team at [INSERT EMAIL HERE] for assistance.
• Pets approved must be appropriately socialized, non-aggressive, and suitable for a high-volume trade show environment. They must remain under handler control at all times. Global Pet Expo Show Management reserves the right to deny, revoke, or modify pet approval at any time, including during the event.

• Misconduct or misrepresentation of position, credentials, or purpose of attendance may result in immediate loss of influencer credentials and may jeopardize eligibility for future attendance at Global Pet Expo events. These include, but are not limited to:
  • Inappropriate conduct by registrant or persons registered under your badge
  • Actions by registrants that create a health or safety concerns
  • Actions by registrants' pet(s) that create a health or safety concerns
  • Independent solicitation or personal promotional activity by additional registrant outside of promoting the influencer’s account (“suitcasing”).
  • Declined influencer applications that attend under another badge category, while still functioning as an influencer through the creation and publication of brand-related content and sample solicitation
  • Brand/exhibitor representatives attending as exhibitor guests must remain within their official booth representation and may not operate as independent influencers or solicit other exhibitors if they were not approved under the general influencer credentialing process.

• Global Pet Expo Show Management reserves the right to deny, revoke, or suspend influencer credentials at any time, and to deny any application for any reason, including but not limited to insufficient or unqualified documentation, failure to meet eligibility criteria, misrepresentation by applicant or individual registered under applicants badge, misalignment with the show’s professional standards and requirements, or health, safety, or pet behavior concerns.

• Personal social media accounts, accounts tied to a product or service provider, non-profit or rescue organizations, or any accounts that Global Pet Expo Show Management deems inappropriate or misaligned with event standards.
• Accounts without a demonstrated history of consistently creating content like sponsored branded content, partnered posts with brands, product reviews, product unboxing videos, and integrated brand storytelling.
• Social media influencers with less than 10,000 followers on their preferred channel
• Global Pet Expo Show Management reserves the right to modify this policy at any time without prior notice and to revoke, suspend, or amend any previously issued accreditation or registration for Global Pet Expo.

Questions? Please contact publicrelations@americanpetproducts.org